The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified ad serving consultant.

Here’s what an earlier message sent out to Ad Manager users says:

“[...] It’s important to invest your ad serving and ad operations budget where you’ll get the greatest return.

That’s why we’re excited to announce Google Ad Manager’s partnership with companies who can provide advanced ad serving support and professional services.

Whether you have an established in-house sales and IT team, or are just getting started, our certified partners are here to help you take full advantage of their experience using Google Ad Manager. This will allow you to spend more time focusing on what you do best, producing great content, while our partners can help you manage the rest.

Google Ad Serving Certified Consultants can assist you with services such as:

Ad Trafficking: Day-to-day ad operations services.

Consultation: Inventory recommendations, campaign management and optimization.

Training: On-site, classroom, and web based training are all available.

Advanced Support: Dedicated technical support and troubleshooting [...]”

Surely, Google had all the interest in eliminating the workload on their own support teams for Ad Manager, particularly since, well, true ad serving experts aren’t that easily found and they usually work for premium, paid ad serving platforms (DoubleClick included).

However, there’s one question to be answered: who and how will decide which of the “certified partners” will be featured, and in what order? For now, only four are listed – Acceleration, Epik One, Outsourced Ad Ops, Vanguardistas – but one can imagine how fast the list would grow. How’s this program going to be managed, who will make the list and who will not?

- Google to Present at the Goldman Sachs Technology and Internet Conference
Google Inc. (NASDAQ:GOOG) announced that Alan Eustace, Senior Vice President, Engineering and Research, and Patrick Pichette, Senior Vice President and Chief Financial Officer, will participate in a question-and-answer session at the Goldman Sachs Technology and Internet Conference in San Francisco. The session is scheduled for 8:20 p.m. Eastern Time / 5:20 p.m. Pacific Time on Wednesday, February 25, 2009.
To access the live audio webcast of the session, please visit http://investor.google.com/webcast.html.

- Jack in the Box Launched Multi-Week Campaign with Super Bowl Ad
Jack in the Box®, one of the nation’s largest hamburger chains, kicked off a multi-week marketing campaign during the Super Bowl with a cliffhanger ad that left the fate of famed Jack in the Box founder, Jack, up in the air.
While the Super Bowl ad promoted the expansive menu at Jack in the Box and that guests can order anything on the menu, anytime of day or night, it culminated with Jack being seriously injured by a bus and left Jack’s fans wondering what would become of the company’s beloved icon. Within minutes of the ad airing, a special website created to provide updates and news on Jack’s condition – www.hangintherejack.com – crashed for a few minutes when thousands and thousands of people flooded the website.

“Jonathan combines great expertise about the Canadian online market and experience in search, marketing, sales and partnerships that will be integral to our continued growth in Canada,” says Penry Price, Vice President, Advertising Sales, Google North America. “On behalf of all my colleagues at Google, we welcome Jonathan to the team.”

Jonathan also previously served as General Manager of AOL Canada Inc. and as Vice President, Audience for AOL Canada Inc. Before working for AOL, Jonathan managed the sales team at Internet startup Bird On A Wire, a business focused on creating and monetizing hosted Internet infrastructure. Jonathan is a graduate, with Honours, from the University of Toronto, and has an MBA from the Rotman School of Management.

Google Canada’s advertising sales office opened in 2002, and moved into their new office space on Dundas Street in Toronto in October 2008. Google also has Canadian engineering offices in Waterloo and Montreal.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google is a trademark of Google Inc. All other company product names may be trademarks of the respective companies of which they are associated.

Through this Google Grant, the Photo Centre can advertise its programs, exhibits and services on the Internet, based on a budget of up to $10,000 a month.

“The increased online exposure will enable us to reach a much greater audience at a critical time in the Photo Centre’s growth, particularly as we prepare to move to our new home in West Palm Beach’s City Center,” said NeJame.

“This Google grant enables us to promote our photo exhibitions, classes, trips and community outreach to a broader audience of people interested in photography and digital imagery,” added NeJame. “In fact, we are already seeing a significant increase in the number of visitors to the Photo Centre’s Web sites at www.workshop.org or www.fotofusion.org.”

The $120,000 annual grant is for free AdWords™ advertising on Google.com. Palm Beach Photographic Centre’s ads are displayed when users perform online search queries for relevant keywords. When people click on the ad that appears alongside the search results, they are automatically taken to Palm Beach Photographic Centre’s homepage.

The Google Grants program supports organizations that share Google’s philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Designed to help 501c3 non-profit organizations inform, engage, and connect with their constituents online, Google Grants is a unique in-kind advertising program that harnesses the power of Google AdWords advertising product. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

About the Palm Beach Photographic Centre:

A non-profit visual arts organization founded 20 years ago by Art and Fatima NeJame, the Palm Beach Photographic Centre is dedicated to the enrichment of life through exhibitions, community programs, workshops and educational activities that promote the arts of photography and digital imaging.

The Centre is open Monday-Saturday. Gallery admission is $3. Admission fee varies for different events, and pre-registration is required for seminars, FOTOshoots and computer labs. For more information, please call 561.276.9797 or visit www.workshop.org or www.fotofusion.org.

MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow professionals to deliver more efficient online advertising solutions to companies in Latin America. Specialized know-how for Google marketing and advertising solutions will be available in the region starting March 2009 with the introduction of GAP Test Preparation and Google AdWords™ Advanced courses.

“Online advertising has demonstrated consistent growth in Latin America as companies address the online needs of their clients in order to compete effectively in today’s global marketplace,” said Hermann Gomez, President of CTT. “GOOBEC provides advertising professionals access to unique know-how that will enable them to perform online advertising in more simplistic and effective ways than ever before.”

Since its launch in April 2008 more than 450 professionals in Latin America have been trained and certified with online marketing technology and advertising solutions from GOOBEC. GOOBEC offers professionals advanced tools based on AdWords™, Google’s path to executing ads with multiple formats: text, images and video. These tools are available through CTT’s course portfolio and educational centers located throughout Latin America, focusing on developing talent specialized in online advertising.

“GOOBEC’s fast acceptance rate confirms that more and more users and companies are looking for specialization in online marketing and advertising through practical and effective tools,” said Alfonso Luna, Marketing Director for Google Latin America. “We are confident that our partnership with CTT is key to reaching more users in the region and offering the world-class services needed to compete strategically while increasing the ROI for companies that develop their marketing campaigns via the Internet.”

The initial courses offered included Google AdWords™ Fundamentals, designed for current users of Google AdWords™ and Corporate Assistance Services, which covers consulting, design, optimization, support and strategy for companies doing business online. The two new courses, GAP Test Preparation and Google AdWords™ Advanced, provide more in depth knowledge in Google marketing and advertising solutions.

GOOBEC’s education portfolio includes curriculum in Portuguese and Spanish for local professionals, marketing and advertising experts, and individuals certified by Google in AdWords™. GOOBEC courses are available in a number of countries in the region, including: Argentina, Brazil, Colombia, Chile, Central America, Mexico, Peru and Venezuela. Additional information regarding GOOBEC’s educational portfolio can be found at: www.goobec.com.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

About CTT

Founded in 1990, CTT, an eLandia company (OTCBB:ELAN), is a pioneer in supporting professional training required by individuals and companies that rely on information and communications technologies. The company maintains offices in 11 countries in Latin America and has 175 full-time employees. CTT designs curriculums focused on talent development and technical certifications from key technology companies from around the world. The company collaborates with local business partners and academic entities to develop transformational knowledge programs, best practices and innovative learning solutions. For more information, visit www.ctteducation.com.

Google and AdWords are registered brands of Google Inc. All other names of companies and products may be registered brands of companies with which they are associated.

The live webcast of Google’s earnings conference call can be accessed at http://investor.google.com/webcast.html. The webcast version of the conference call will be available through the same link following the conference call.

Following the earnings conference call, Google will host an additional question-and-answer session to provide an opportunity for financial analysts to ask more detailed product and financial questions. This follow-up call will also be webcast and available at http://investor.google.com/webcast.html.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.

“Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.”

Brightcove has attracted a wide range of partners that wish to provide solutions to the hundreds of major media companies and marketers that publish their video through the Brightcove platform. With the launch of Brightcove 3 in October 2008, the company released a rich set of open APIs that partners can use to integrate with and build solutions on top of the Brightcove platform.

The Brightcove Alliance launches with more than 90 partners, spanning a variety of online video needs, including creative and interactive design, advertising networks and server technologies, delivery and distribution, analytics and audience measurement, social media and community building. Through the Alliance, partners have access to training, support, technology and co-marketing opportunities for reaching the Brightcove customer base.

In early 2009, Brightcove will introduce training and certification programs for partners as well as channel reseller opportunities. For more information on the Brightcove Alliance partner program please visit http://www.brightcove.com/partners.

Alliance Partner Support

“Video is a central focus for any brand with a serious presence on the Web. The Brightcove Alliance enables us to easily bundle online video capabilities into our agency services and free up interactive resources to focus on creative execution instead of software development and maintenance.”
Rob Davis, leader of the interactive video practice at OgilvyInteractive

“24/7 Real Media’s Open AdStream seamlessly integrates with Brightcove, allowing our publishers to simply traffic video campaigns. Our clients benefit tremendously from our strong partnership with Brightcove by allowing them to monetize their video content in the most productive, efficient way. In working with Brightcove we are empowering media companies to operate a more successful online video business by pulling together all of the necessary pieces to the puzzle – a proven platform in Brightcove and a market leading ad serving technology in Open AdStream.”
Nicolle Pangis, vice president, product management, global media and technology, 24/7 Real Media

“Brightcove’s open platform and partner program provide exciting new opportunities to accelerate innovation and boost efficiencies for online video campaigns. We’re looking forward to having VivaKi become a part of the Brightcove Alliance and expanding the success we’ve already had with Brightcove at Denuo to other Publicis Groupe agencies.”
Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures and advisor to Brightcove

“Nielsen’s VideoCensus provides deep online video measurement and independent accounting of key audience metrics that are critically important to any news or entertainment brand with an online advertising business. The integration of our measurement service with Brightcove’s platform will provide mutual customers with a turn-key opportunity to gauge audience size, demographics and other important indicators associated with their online video programming.”
Charley Shoemaker, director, product management, Nielsen Online

“Platform-A and ADTECH’s integration with Brightcove provides publishers with new ways to enhance productivity by streamlining their online video operations, which in turn helps to drive business growth. Platform-A’s goal is to be a one-stop shop for online advertising, so the Brightcove Alliance will help us to bring more features to media owners and more premium content to advertisers looking to deepen their engagement with audiences, both of which are crucial in today’s economic climate. For Brightcove publishers, ADTECH provides powerful ad serving solutions for the monetization of their video content.”
Dirk Freytag, CEO, ADTECH

Brightcove Platform Customer Support

“As part of our mission to satisfy curiosity across all platforms, Discovery has created a compelling online video experience supported by Brightcove technology. As we continue to expand and enhance our video offerings, we look forward to leveraging new opportunities and partnerships through the Brightcove Alliance.”
Kevin Loftis, senior vice president, interactive technology, Discovery Communications

“Brightcove has allowed FUEL TV to develop our online video offering in ways we could not have accomplished on our own and easily connect with third-party technologies to grow our online audience. We applaud its successes to date and look forward to future innovations to help us further build our online video product and advance our video distribution strategy.”
Gene Pao, FOXs FUEL TV vice president of new media and international development

“TheStreet.com has built a successful online video business with the Brightcove platform. Now, through Alliance partners like Metacafe and Clearspring, we can use the same platform to easily distribute video through a popular portal and across social networks. We’re excited about the possibilities offered by Brightcove’s network of partners and the opportunities to grow our business.”
Bill McCandless, general manager, multimedia, for TheStreet.com

“We continue to see value from the Brightcove platform in helping us build community and drive traffic not only to Channel Sun, but also to www.sun.com and other Sun Web properties. We’ve also been able to rapidly plug in commenting and rating features from best-of-breed technology providers like JS-Kit to further engage our online audience without having to build the features from scratch.”
Karen Galatis, senior director of integrated marketing, Sun Microsystems

“Tremor’s ad network and Acudeo platform adds value to our Brightcove online video operations, helping us maximize ad delivery opportunities. Our ability to leverage Brightcove’s network of partners like Tremor is crucial as we continue to expand our online video operations.”
David Katz, executive director, digital media, Starz Media

“Red Star 18′s use of the Brightcove platform has enabled us to seamlessly integrate streaming video into our entertainment, editorial and Web exclusive site sections. Our initial phase has been very successful in delivering video, and we look forward to further expanding the reach of our Brightcove-powered video by leveraging third party content partnerships and developing additional video channels.”
Paul FitzGerald, account director at Air Canada

Companies participating in Brightcove Alliance launch include:

Advertising and Monetization
24/7 Real Media
Ad Delivery Solutions
Adap.tv
ADTECH
Asterpix
BrightRoll
CheckM8
DoubleClick*
evenhere
Eyeblaster
FreeWheel
Google Adsense for Video
HIRO-Media
InSkin Media
JD Project
LiveRail
Panache
Platform-A
ScanScout
Smart AdServer
Smartclip
SpotRails
SpotXchange
Tremor Media
Utarget.FOX
YuMe

Distribution
AnySource Media
AOL Video
Bebo
Glam Media
Metacafe
Preview Networks
TubeMogul
Veoh Networks
Mobile
AtomiZ
Azuki Systems
Nellymoser
Transpera
vtap
Yospace

Reporting and Analytics
GlanceGuide
Nedstat
Nielsen Online
Omniture
Quantcast
Snoobi
TubeMogul
Visible Measures

Search and Discovery
Blinkx
Cooliris
EveryZing
Lingospot
Loomia
Taboola
Vibrant Media

Social Media
Automattic Inc.
Clearspring
Gigya
IntenseDebate
iWidgets
JS-Kit
Meebo
Pluck
Six Apart
Slide
Sprout
Viewer Experience
Audible Magic
dotSUB
Limelight Networks
PLYmedia
Quova

Solution Partners
Adjust Your Set
Best Before Media
Blonde
Cantos
Code and Theory
Cynergy
HubSales
IDINI Consulting Group
Maverick Television
Method
myvideorights.com
NBTV Studios
Oasis Technology Partners
OgilvyInteractive
Red Star 18
Schematic
Serranetga
Simply Media
Slamcore
StoryWorks Media
StudioNow
Thinkdigital
Twin Technologies
VivaKi
xif
* DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

NEW YORK & MOUNTAIN VIEW, Calif. – Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.

In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than 30 original movies – its largest-ever slate. Hallmark Movie Channel broadcasts a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, Hallmark Channel original movies and special events. Using the Google TV Ads platform, advertisers, starting in early 2009, will be able to access both networks’ national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers – many of them new to the television medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment.

“Partnering with Google is a milestone for Hallmark Channel’s continued advertising success,” said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. “The Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming – entertainment that audiences cherish during the holidays.”

Google TV Ads offers greater accountability and relevancy in advertising. With Google’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours. Hallmark Channel and Hallmark Movie Channel join Google TV Ads’ growing list of inventory partners, which also includes six networks from the NBC Universal family — Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller — along with Bloomberg Television and 96 networks through DISH Network.

“Hallmark Channel’s strong family-friendly brand and programming attracts an important viewer demographic that Google TV Ads’ advertisers can now access,” said John Saroff, Manager of Strategic Partner Development for Google TV Ads. “Combined with our platform’s measurement technology, this collaboration signifies an important step towards making television advertising more accountable for advertisers and more relevant for viewers.”

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation’s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008. For more information, visit http://www.hallmarkchannelpress.com.

Google and Google TV Ads are trademarks of Google Inc. All other company and product names may be trademarks of the companies with which they are associated.

Source: Nielsen Media Research estimates that from October 27 through November 30, 2008, Hallmark Channel was available in over 85 million homes across the U.S. and during the period from December 31, 2007 to November 23, 2008, ranked in the top ten prime time household coverage area ratings.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco.

What: AdRevenue ’08 (www.adrevenue08.com) is a one-day summit that brings together leading media executives, analysts, and other innovators in the media and online advertising industry to deliver insight and proven strategies to help publishers, ad networks, and ad exchanges increase ad revenue. Forrester Research analyst Barry Parr jump starts the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be immediately followed by the opening panel “The Real Difference between Ad Networks, Ad Exchanges, and Ad Optimizers.”

Who:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chas Edwards, CRO, Federated Media
* Chris Moore, General Partner, Redpoint Ventures
* Dave Zinman, Vice President, Network Management, Yahoo! Inc.
* Geoff Katz, Director of Advertising Services, Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

When:
Friday, November 14; 8:30 AM PT Registration

Where:

The Golden Gate Club, at the Presidio
135 Fisher Loop
San Francisco, CA 94129

For additional venue details and directions click here.

For media inquiries, contact Mandy Kakavas (akakavas@horngroup.com | 415-905-4015)

About PubMatic

PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue.

During the one-day summit taking place November 14th in San Francisco at the Golden Gate Club, attendees are invited to meet with leading technology entrepreneurs, executives, established media and industry thought leaders from Adify, Avenue A / Razorfish, ContextWeb, Draper Fischer Jurvetson, Forrester Research, Google / DoubleClick, NBC Universal, Quantcast, and other innovators in the industry.

PubMatic executives, along with some of the online advertising industry’s most prominent thought leaders, will deliver unparalleled insight to online publishers, ad networks and exchanges, online advertising analysts and application developers looking to improve their ad revenue.

Forrester Research analyst Barry Parr will open the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be followed by multiple expert panels on digital advertising monetization.
Distinguished speakers at AdRevenue ’08 include:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chris Moore, General Partner, Redpoint Ventures
* Geoff Katz, Director of Advertising Services, Avenue A / Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

“In today’s online environment, 70% of ad inventory goes unsold. With the uncertainty of the economy and its possible impact on the digital advertising industry, companies and independent publishers should re-evaluate their ad monetization strategies to ensure maximum yield,” said Rajeev Goel, Co-Founder and President of PubMatic. “As PubMatic continues to evolve and create solutions that support intelligent ad inventory strategies, we are pleased to take part in such an unprecedented event that finally addresses the needs of the industry.”

As identified in PubMatic’s latest AdPrice Index, online ad prices continue to remain stagnant and reflect a weak economy. Never before has the need been so great to address how the online advertising industry can increase ad pricing levels while other segments continue to decline. Tickets are limited, and this is an event no one in the online advertising industry can afford to miss.

To register and view the full conference agenda, please visit: www.adrevenue08.com

What: AdRevenue 2008 – PubMatic’s Conference Dedicated to Improving Unsold Ad Inventory Strategies
When: Friday, November 14, 2008
Where: The Golden Gate Club 135 Fisher Loop San Francisco, CA 94129
For additional venue details and directions click here

About PubMatic
PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com

“We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising remain key assets for Google,” said Eric Schmidt, CEO of Google. “While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas such as enterprise, mobile, and display.”

Q3 Financial Summary

Google reported revenues of $5.54 billion for the quarter ended September 30, 2008, an increase of 31% compared to the third quarter of 2007 and an increase of 3% compared to the second quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2008, TAC totaled $1.50 billion, or 28% of advertising revenues.

Google reports operating income, net income, and earnings per share (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures in the accompanying financial tables.

- GAAP operating income for the third quarter of 2008 was $1.74 billion, or 31% of revenues. This compares to GAAP operating income of $1.58 billion, or 29% of revenues, in the second quarter of 2008. Non-GAAP operating income in the third quarter of 2008 was $2.02 billion, or 37% of revenues. This compares to non-GAAP operating income of $1.85 billion, or 34% of revenues, in the second quarter of 2008.
- GAAP net income for the third quarter of 2008 was $1.35 billion as compared to $1.25 billion in the second quarter of 2008. Non-GAAP net income in the third quarter of 2008 was $1.56 billion, compared to $1.47 billion in the second quarter of 2008.
- GAAP EPS for the third quarter of 2008 was $4.24 on 318 million diluted shares outstanding, compared to $3.92 for the second quarter of 2008 on 318 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2008 was $4.92, compared to $4.63 in the second quarter of 2008.
- Non-GAAP operating income, non-GAAP operating margin, non-GAAP net income, and non-GAAP EPS are computed net of stock-based compensation (SBC). In the third quarter of 2008, the charge related to SBC was $280 million as compared to $273 million in the second quarter of 2008. Tax benefits related to SBC have also been excluded from non-GAAP net income and non-GAAP EPS. The tax benefit related to SBC was $63 million in the third quarter of 2008 and $48 million in the second quarter of 2008. Reconciliations of non-GAAP measures to GAAP operating income, operating margin, net income, and EPS are included at the end of this release.

Q3 Financial Highlights

Revenues – Google reported revenues of $5.54 billion for the quarter ended September 30, 2008, representing a 31% increase over third quarter 2007 revenues of $4.23 billion and a 3% increase over second quarter 2008 revenues of $5.37 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues – Google-owned sites generated revenues of $3.67 billion, or 67% of total revenues, in the third quarter of 2008. This represents a 34% increase over third quarter 2007 revenues of $2.73 billion and a 4% increase over second quarter 2008 revenues of $3.53 billion.

Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.68 billion, or 30% of total revenues, in the third quarter of 2008. This represents a 15% increase over network revenues of $1.45 billion generated in the third quarter of 2007 and a 1% increase over second quarter 2008 revenues of $1.66 billion.

International Revenues – Revenues from outside of the United States totaled $2.85 billion, representing 51% of total revenues in the third quarter of 2008, compared to 48% in the third quarter of 2007 and 52% in the second quarter of 2008. Had foreign exchange rates remained constant from the second quarter of 2008 through the third quarter of 2008, our revenues in the third quarter of 2008 would have been $59 million higher. Had foreign exchange rates remained constant from the third quarter of 2007 through the third quarter of 2008, our revenues in the third quarter of 2008 would have been $168 million lower.

In the third quarter, we recognized a benefit of $34 million to revenue through our foreign exchange risk management program.

Revenues from the United Kingdom totaled $776 million, representing 14% of revenue in the third quarter of 2008, compared to 16% in the third quarter of 2007 and 14% in the second quarter of 2008.

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 18% over the third quarter of 2007 and increased approximately 4% over the second quarter of 2008.

TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.50 billion in the third quarter of 2008. This compares to TAC of $1.47 billion in the second quarter of 2008. TAC as a percentage of advertising revenues was 28% in the third quarter, compared to 28% in the second quarter of 2008.

The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $1.33 billion in the third quarter of 2008. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $167 million in the third quarter of 2008.

Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs as well as credit card processing charges, increased to $678 million, or 12% of revenues, in the third quarter of 2008, compared to $674 million, or 13% of revenues, in the second quarter of 2008.

Operating Expenses – Operating expenses, other than cost of revenues, were $1.63 billion in the third quarter of 2008, or 29% of revenues, compared to $1.64 billion in the second quarter of 2008, or 31% of revenues. The operating expenses in the third quarter of 2008 included $859 million in payroll-related and facilities expenses, compared to $810 million in the second quarter of 2008.

Stock-Based Compensation (SBC) – In the third quarter of 2008, the total charge related to SBC was $280 million as compared to $273 million in the second quarter of 2008.

We currently estimate stock-based compensation charges for grants to employees prior to October 1, 2008 to be approximately $1.1 billion for 2008. This does not include expenses to be recognized related to employee stock awards that are granted after October 1, 2008 or non-employee stock awards that have been or may be granted.

Operating Income – GAAP operating income in the third quarter of 2008 was $1.74 billion, or 31% of revenues. This compares to GAAP operating income of $1.58 billion, or 29% of revenues, in the second quarter of 2008. Non-GAAP operating income in the third quarter of 2008 was $2.02 billion, or 37% of revenues. This compares to non-GAAP operating income of $1.85 billion, or 34% of revenues, in the second quarter of 2008.

Interest Income and Other, Net – Interest income and other was $21 million in the third quarter of 2008, compared with $58 million in the second quarter of 2008. The decrease was primarily related to an increase in expenses substantially due to more activity under our foreign exchange risk management program. The cost of the options used to manage our foreign exchange risk is amortized on a mark-to-market basis. As a result, the amount of amortization expense we recognize in any particular quarter is impacted by how much the option moves into or out of the money, as well as the underlying currency’s volatility.

Net Income – GAAP net income for the third quarter of 2008 was $1.35 billion as compared to $1.25 billion in the second quarter of 2008. Non-GAAP net income was $1.56 billion in the third quarter of 2008, compared to $1.47 billion in the second quarter of 2008. GAAP EPS for the third quarter of 2008 was $4.24 on 318 million diluted shares outstanding, compared to $3.92 for the second quarter of 2008, on 318 million diluted shares outstanding. Non-GAAP EPS for the third quarter of 2008 was $4.92, compared to $4.63 in the second quarter of 2008.

Income Taxes – Our effective tax rate was 24% for the third quarter of 2008.

Cash Flow and Capital Expenditures – Net cash provided by operating activities for the third quarter of 2008 totaled $2.18 billion as compared to $1.77 billion for the second quarter of 2008. In the third quarter of 2008, capital expenditures were $452 million, the majority of which was related to IT infrastructure investments, including data centers, servers, and networking equipment. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the third quarter of 2008, free cash flow was $1.73 billion.

We expect to continue to make significant capital expenditures.

A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

Cash – As of September 30, 2008, cash, cash equivalents, and marketable securities were $14.4 billion.

On a worldwide basis, Google employed 20,123 full-time employees as of September 30, 2008, up from 19,604 full-time employees as of June 30, 2008.

WEBCAST AND CONFERENCE CALL INFORMATION

A live audio webcast of Google’s third quarter 2008 earnings release call will be available at http://investor.google.com/webcast.html. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, the financial tables, as well as other supplemental information including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available at that site. A replay of the call will be available beginning at 7:30 PM (ET) today through midnight Thursday, October 23, 2008 by calling 888-203-1112 in the United States or 719-457-0820 for calls from outside the United States. The required confirmation code for the replay is 6417802.

NEW YORK & MOUNTAIN VIEW, Calif. – Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium.

With the addition of BLOOMBERG TELEVISION inventory, advertisers using the Google TV Ads platform can not only reach the high-net-worth BLOOMBERG TELEVISION U.S. audience but can also gain access to viewership data at an unprecedented scale. Google’s TV Ads platform can report second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google’s digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.

“We’re pleased to be partnering with BLOOMBERG TELEVISION to continue to make TV advertising more relevant and measurable,” said Mike Steib, director of Google TV Ads. “We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable BLOOMBERG TELEVISION demographic.”

“The BLOOMBERG TELEVISION audience is the wealthiest and most powerful in cable television,” said Trevor Fellows, head of advertising sales at Bloomberg. “As high net worth viewers are extremely difficult to quantify using traditional methods, we believe that involvement with Google TV Ads from an early stage will help us and our advertisers learn more about our audience.”

Google TV Ads offers greater accountability in advertising. With Google’s auction-based pricing system, advertisers only pay for impressions delivered to their ads, and they can receive integrated digital reporting within 24 hours. The BLOOMBERG TELEVISION network joins Google TV Ads’ growing list of inventory, which also includes NBC Universal and DISH Network.

“We’re very happy with the progress of Google TV Ads,” said Michael Kelly, executive vice president for DISH Network, Google TV Ads’ current inventory partner. “Google TV Ads has brought more accurate, accessible, and up-to-date viewer measurement to the industry, enhancing value to our advertisers.”

The BLOOMBERG TELEVISION service is the only 24/7 business and financial news television network. BLOOMBERG TELEVISION content is created exclusively by the global BLOOMBERG NEWS® service, with 143 bureaus in 69 countries. BLOOMBERG TELEVISION programming offers viewers a snapshot of the markets with fast, accurate reporting of world indexes, currencies, U.S. Treasuries, commodities futures, agricultural futures, and exchange traded funds, as well as special features, insight and analysis, and proprietary coverage of leading stocks and industry sectors. The worldwide service broadcasts in seven languages.

About Google, Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Still, Google Chrome in itself is not what I wanted to bring your attention to: it’s the window (pun intended!) of opportunity it opens for Google in regard to gathering even more data on users and their behavior. In today’s ever tightening world of online advertising, with rapidly dropping CPM levels and advertisers pressuring for accurate targeting, the ones able to fine-tune ad targeting will be the winners. Google has already enough information coming from all those using Google accounts and applications such as the toolbar – with Chrome, they have just taken a bigger bite from the pie and one step forward in user targeting.

The Google Chrome privacy policy states that it will log the IP addresses of whoever downloads the browser and all URLs or other queries typed into Chrome’s address bar will be sent to Google, which will use that information to make suggestions to users.

The browser will also retrieve and process information received from its users but doesn’t specify if it will retain the data or for how long: “Information that Google receives when you use Google Chrome is processed in order to operate and improve Google Chrome and other Google services,” the policy states. Since Google AdWords, AdSense, Ad Manager and DoubleClick are all providing “Google services” now, it’s really not difficult to see how this browser may greatly leverage Google’s advertising capabilities. Fair or not? Let’s sit back and see reactions from the market – I’m sure it won’t take long before we hear back!

For your reading pleasure, see below the full press release for Chrome’s launch.

MOUNTAIN VIEW, Calif. (September 2, 2008) – Google Inc. (NASDAQ: GOOG) today launched Google ChromeTM, a new open source browser intended to create a better web experience for users around the world. Available in beta in more than 40 languages, Google Chrome is a new approach to the browser that’s based on the simplicity and power that users have come to expect from Google products.

In the early days of the Internet, web pages were frequently little more than text. But today the web has evolved into a powerful platform that enables users to collaborate with friends and coAd Operations Online › Create New Post — WordPresslleagues through email and other web applications, edit documents, watch videos, listen to music, manage finances and much more. Google Chrome was built for today’s web and for the applications of tomorrow.

“We think of the browser as the window to the web – it’s a tool for users to interact with the web sites and applications they care about, and it’s important that we don’t get in the way of that experience,” said Sundar Pichai, Vice President of Product Management, Google Inc. “Just like the classic Google homepage, Google Chrome has a simple user interface with a sophisticated core to enable the modern web.”

Making the web experience better for users
Google Chrome was designed to make it easy for users to search and navigate the web for the content they’re looking for.

* A combined search and address bar quickly takes users where they want to go, often in just a few keystrokes.
* When users open a new tab in Google Chrome, they’ll see a page that includes snapshots of their most-visited sites, recent searches and bookmarks, making it even easier to navigate the web.

Google Chrome was engineered to deliver a seamless web experience for users. At its core is a multi-process platform that helps provide users with enhanced stability and security.

* Each browser tab operates as a separate process; by isolating tabs, should one tab crash or misbehave, others remain stable and responsive, and users can continue working without having to restart Google Chrome.
* Google also built a new JavaScript engine, V8, which not only speeds up today’s web applications, but enables a whole new class of web applications that couldn’t exist on today’s browsers.

Contributing to the innovation of browsers through openness
“While we see this as a fundamental shift in the way people think about browsers, we realize that we couldn’t have created Google Chrome on our own,” said Linus Upson, Director of Engineering, Google Inc. “Google Chrome was built upon other open source projects that are making significant contributions to browser technology and have helped to spur competition and innovation.”

To further advance the openness of the web, Google Chrome is being released as an open source project under the name Chromium. The intent is that Google will help make future browsers better by contributing the underlying technology in Google Chrome to the market, while continuing to develop additional features.

How to get Google Chrome
Google Chrome can be downloaded at www.google.com/chrome. It is being released in beta for Windows in over 100 countries in the following languages: Chinese (Traditional), Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese (Portugal), Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Turkish, English (US), English (UK), Arabic, Czech, Danish, Hebrew, Hindi, Norwegian, Polish, Swedish, Indonesian, Ukrainian, Bulgarian, Catalan, Croatian, Filipino, Finnish, Greek, Hungarian, Latvian, Lithuanian, Romanian, Serbian, Slovakian, Slovenian, Thai, Vietnamese, and Estonian.

Google Chrome for Mac and Linux users will be available in the coming months. For more information on the open source project, Chromium, visit www.chromium.org.

EDITOR’S NOTE: For screen shots or b-roll, visit www.google.com/chrome/press.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

NEW YORK – The Interactive Advertising Bureau (IAB) today announced the full lineup of participants in this year’s MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2008 and the preeminent annual gathering of the interactive industry. Energizing this year’s event is a new theme, “Invention and Reinvention.” This fresh direction for MIXX 2008 spotlights the constant state of creation and evolution required of business leaders in today’s rapidly changing digital landscape.

Speakers are a “who’s who” of top marketers, advertising agency executives, publishers and industry gurus including:

* Deborah Meyer, Vice President and CMO, Chrysler LLC
* Tim Armstrong, President, Advertising and Commerce, North America and Vice President, Google Inc.
* David Kenny, Chairman & CEO, Digitas (A Publicis Company)
* Michael Linton, SVP & CMO eBay, Inc.
* Young-Bean Song, Director of Analytics & Atlas Institute, Microsoft Advertising
* Henry Blodget, Editor, Silicon Alley Insider
* Jacqueline Corbelli, Chairman & CEO, Brightline iTV Marketing Specialists
* Clay Shirky, Writer, Consultant, and Teacher on New Media and the Internet
* Charlie Rose, Emmy Award-winning journalist and host of the Charlie Rose Show
* Leslie Moonves, President and CEO, CBS Corporation
* Andrew Robertson, President and CEO, BBDO Worldwide

“This year’s MIXX captures the feverish pace of transformation happening in the media world today,” said IAB president and CEO Randall Rothenberg. “The interactive industry’s continual innovation forces each of us to evolve and change how we do business—media companies now behave like advertising agencies and marketers act like media companies. And MIXX this year will share the very best thinking from all parties in the ecosystem on how to reach and engage consumers today, which is truly our single biggest combined challenge.”

In addition to the lineup of keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-star line-up of vendors, MIXX 2008 offers its attendees an unrivaled opportunity to learn from senior marketers who will share case studies from across a variety of emerging platforms.

* How does a top advertising agency decipher the ad network landscape for its biggest clients?
* Internet Television: It’s not the future, it’s the present and the industry’s leaders will share how to do it right.
* Gaming: Reaching and engaging the toughest audiences
* The NHL and Dodge,: Learn how two giant brands converged interactively for a fully integrated digital video campaign.
* The Next Big Thing: See a series of rapid-fire demonstrations from companies on the bleeding edge of the interactive revolution.

For a full list of confirmed speakers and information on how to register, please visit www.mixx-expo.com.

The event takes place on September 22-23 at the Crowne Plaza Times Square and will culminate with the 2008 MIXX Awards Gala on the evening of September 23.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base doesn’t seem to include any new entries about streaming Silverlight. I’ll let you enjoy the feature announcement in full, below.

MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.

With this new feature of DoubleClick In-Stream, DoubleClick clients such as NBC Universal Digital Media are able to monetize video content played within the Silverlight 2 player. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to open Silverlight 2 content up to advertisers with DoubleClick In-Stream. The solution carves out new video inventory across 2,500 hours of video content running as part of NBC’s Olympics coverage.

“Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to deliver great user experiences. With Silverlight, we’ve extended that commitment to the advertising space,” said Scott Guthrie, Corporate Vice President, .NET Developer Division. “We’re pleased to see the investment DoubleClick has made to enable customers such as NBCOlympics.com to take advantage of Silverlight to offer compelling packages to their advertisers.”

DoubleClick In-Stream is a video ad serving solution used by online publishers to deliver exciting new advertising experiences into Flash, Real Media, Windows Media and now Silverlight 2 video players. As part of the DoubleClick Revenue Center, the product is completely integrated into DoubleClick’s core ad serving platform, DART for Publishers. The combined DoubleClick solution enables trafficking, targeting forecasting and reporting for video advertising. By working with DoubleClick to serve ads into Silverlight 2, NBCOlympics.com is able to leverage their existing ad operations workflow and staff to package video ads with other opportunities, such as online display and mobile ads. One platform for online display, video and mobile has made it possible for NBC to create compelling cross-channel packages for advertisers who want to reach the Olympics-viewing audience.

“With hundreds of advertisers, multiple platforms and large site traffic spikes, we needed to work with a partner that could provide an integrated, scalable, robust solution,” said Steven Gold, Vice President, Sales Planning and Operations, NBC Universal Digital Media. “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”

“DoubleClick’s vision is to help publishers grow their revenues by creating great user experiences and providing compelling value to advertisers,” said Google Group Product Manager Ari Paparo. “By expanding the capabilities of DoubleClick In-Stream to work with Silverlight 2, we can make it possible for clients to create unique entertainment and advertising experiences without increasing their workload or creating new complex processes.”

For more information on DoubleClick In-Stream, please visit http://www.doubleclick.com/instream

To learn more about the entire DoubleClick Revenue Center, please visit http://www.doubleclick.com/revenuecenter

About DoubleClick
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG). Learn more at www.doubleclick.com.

Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management.

The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity launched by the Groupe in June. VivaKi leverages the collective scale of Digitas, Starcom-MediaVest, Zenith-Optimedia and Denuo to develop new services, tools and partnerships, including new and emerging performance marketing platforms. The VivaKi Nerve Center includes a number of performance marketing assets, including Phonevalley, Webformance, Click2Sales and iBase. The addition of Performics will deliver a full and enhanced suite of performance marketing tools and capabilities to Publicis Groupe agencies and their clients.

Launched in 1998, Performics now employs nearly 200 search marketing specialists with employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, President of the VivaKi Nerve Center.

Performics will position Publicis Groupe and its clients to capitalize on the increasingly profitable search spending market. According to Jupiter Media, the search market represented an estimated $9.9BN in 2008 and is projected to grow at a 12% compound annual growth rate through 2012. Performics has over 130 search engine marketing (SEM) clients, representing over 200 top global brands.

“Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being a part of it,” said Eric Schmidt, Chairman and CEO of Google. “We look forward to working with Performics as a partner.”

Maurice Lévy, Chairman & CEO of Publicis Groupe, commented, “The acquisition of Performics will position the Groupe for significant growth by delivering a broad portfolio of clients into our operations. Performics will also bring widely-recognized talent and capabilities that can be embedded into the client teams inside Digitas, Starcom MediaVest Group and ZenithOptimedia. Not only will this acquisition bring critical mass to Publicis Groupe’s formidable Search capabilities, but it will also enhance our affiliate marketing and overall performance marketing offering.”

The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2008.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day.
Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia.
Web Site : www.google.com

About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site: www.publicisgroupe.com

DoubleClick’s new proposal exchange platform is built upon application agnostic standards, which will ultimately allow for broader integration with other advertising technology solutions. The company has worked closely with the IAB in their efforts to establish a consistent standard for electronic order exchange across the online advertising industry. Establishing a common proposal exchange standard will also allow for better automation of discrepancy reconciliation – another key challenge for buyers and sellers of digital media.

In a 2007 survey of its ad agency clients, DoubleClick confirmed that the majority of the media RFP and contract process is still handled manually—via the exchange of emails, spreadsheets and faxes. Respondents also named lack of internal coordination at publishers and inaccurate proposal responses as top concerns. More than 70% of agencies responding said that a publisher’s use of an automated proposal tool would positively influence their decision to send that publisher an RFP. By digitizing and standardizing the RFP process, publishers are also expected to benefit from increased operational efficiency and accuracy, while advertisers will enjoy faster response times and more accurate proposals.

With DoubleClick’s new electronic order exchange feature, agencies can select DSM-enabled publishers directly from the MediaVisor planning tool. Selected publishers receive an electronic request for proposal directly within the DSM interface and can check inventory, build a proposal, and respond electronically. Once approved, the proposed media package can be trafficked by the publisher directly into DART for Publishers. Previously, publishers had to manually enter their proposals within MediaVisor for each advertiser in addition to their own system, often a time consuming and error-prone process. Currently, more than 20 publishers are testing the new order exchange platform including BabyCenter.com and Mansueto Ventures.

Also announced today was the release of a Salesforce.com adapter that allows DART Sales Manager to exchange data with this leading customer relationship management solution to deliver increased transparency throughout the ad sales cycle. The new adapter synchronizes opportunities and proposal information as well as sales data between the two systems, creating a more seamless end-to-end media sales solution.

“DoubleClick’s vision is to help digital advertising scale by developing platforms that bring advertisers and publishers together,” said Group Product Manager Jonathan Bellack. “Our new proposal exchange platform reduces operational friction by eliminating error-prone manual data entry. In addition, our tight integration with Salesforce.com continues to develop DART Sales Manager’s mission to enable an integrated quote to cash solution for publisher sales teams.”

About DART Sales Manager (DSM)
DART Sales Manager (DSM) is an end-to-end workflow and financial management solution for publishers.With over a dozen timesaving features for sales teams and six financial reports, DSM is a best-of-breed tool for media sellers with sales teams of all sizes. DSM is part of DoubleClick’s Revenue Center, a comprehensive suite of solutions for media sellers designed to maximize revenue and minimize operational friction throughout the digital ad sales process.

DART Sales Manager reduces the burden of manual data entry and improves the accuracy and transparency of the entire sales and service process. The result is increased visibility, including enhanced real-time inventory access for sales and additional pipeline and revenue forecasting capabilities for sales management.

For more information about DART Sales Manager please visit http://www.doubleclick.com/dartsalesmanager
To learn more about the entire DoubleClick Revenue Center please visit: http://www.doubleclick.com/revenuecenter

About DoubleClick
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG) Learn more at www.doubleclick.com

MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo will continue to operate its own search engine, web properties and advertising services.

In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services bringing easier and broader communication to users.



“This commercial agreement provides Yahoo! with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses,” said Eric Schmidt, Chairman and CEO of Google. “This agreement will preserve the competitive and dynamic online advertising space.”

As a result of the agreement, Yahoo! will be able to complement its own advertising program with Google’s advertising technology. As a result, advertisers will be able to better reach consumers, and Yahoo! and its current publisher partners can generate more revenue. Yahoo can use Google’s advertising technology on as many or as few of its search results and content pages as it chooses.

This non-exclusive agreement allows Yahoo! to enter into similar agreements with other advertising providers. In addition, Yahoo! will maintain relationships with its own advertising customers and will continue to rely exclusively on its own advertising program outside of the U.S. and Canada. The agreement has a term of up to ten years: a 4-year initial term and two 3-year renewals at Yahoo!’s option. Financial terms between the two companies were not disclosed.

Although Google and Yahoo are not required to receive regulatory approval of the arrangement before implementing it, the companies have voluntarily agreed to delay implementation for up to three and a half months to give the U.S. Department of Justice time to review the arrangement.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About DoubleClick, Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.