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Google Introduces Google Ad Manager Consultants Certification and Services


Ad Operations OnlineToday, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program.

The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified ad serving consultant.

Here’s what an earlier message sent out to Ad Manager users says:
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Posted in Ad Operations, Ad Products, Ad Serving, Google, Google AdManager, Internet Marketing Services, Internet StrategyComments (1)

Ad Ops Daily Briefs: February 18 2009


- Rubicon Project: Now Optimizing Over 1 Billion Ads / Day
Big congrat to Frank Addante & co: an earlier update on Frank’ Twitter reads: “We broke the 1 billion ad transactions per day mark (30BN/month) at the Rubicon Project yesterday! That’s more than half volume of NASDAQ.

- Google to Present at the Goldman Sachs Technology and Internet Conference
Google Inc. (NASDAQ:GOOG) announced that Alan Eustace, Senior Vice President, Engineering and Research, and Patrick Pichette, Senior Vice President and Chief Financial Officer, will participate in a question-and-answer session at the Goldman Sachs Technology and Internet Conference in San Francisco. The session is scheduled for 8:20 p.m. Eastern Time / 5:20 p.m. Pacific Time on Wednesday, February 25, 2009.
To access the live audio webcast of the session, please visit http://investor.google.com/webcast.html.

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Posted in Ad Networks and Platforms, Ad Ops: Daily Bits, Ad Revenue Optimization, Events, Google, Rubicon ProjectComments (0)

Ad Ops Daily Briefs: February 10 2009


- Introducing Google Earth 5.0
Google Inc. (NASDAQ:GOOG) announced the launch of ocean in Google Earth, a new feature that enables users of Google Earth to dive beneath the water surface, explore 3D underwater terrain and browse ocean-related content contributed by leaders in ocean science and advocacy. The new version of Google Earth also introduces Historical Imagery, a feature that enables users to virtually travel back in time through archival satellite and aerial imagery, Touring, which makes it simple to create a narrated tour in Google Earth and share it with the world and Google Mars 3D, which features hi-res imagery and terrain of the red planet.
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Posted in Ad Ops: Daily Bits, Digital Marketing, Events, Google, Internet StrategyComments (0)

Jonathan Lister Named Managing Director and Head of Google Canada


MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) has hired Jonathan Lister as the new Managing Director and Head of Google Canada. Most recently, Jonathan was the Senior Vice President of Operations for AOL Europe. In his new role, Jonathan will focus on continuing to build Google’s brand and reach in the Canadian business community, as well as developing and executing Google’s market strategy within Canada. As Managing Director and head of Google Canada he will lead Google Canada’s advertising sales operations, and contribute to the strategic growth of Google products and services.

“Jonathan combines great expertise about the Canadian online market and experience in search, marketing, sales and partnerships that will be integral to our continued growth in Canada,” says Penry Price, Vice President, Advertising Sales, Google North America. “On behalf of all my colleagues at Google, we welcome Jonathan to the team.”
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Posted in GoogleComments (1)

Palm Beach Photographic Centre is Awarded $120,000 Advertising Grant from Google


DELRAY BEACH, Fla. – Fatima NeJame, executive director of the world renowned Palm Beach Photographic Centre, today announced that the nonprofit museum and educational center has received a $120,000 advertising grant from Google, Inc.

Through this Google Grant, the Photo Centre can advertise its programs, exhibits and services on the Internet, based on a budget of up to $10,000 a month.

“The increased online exposure will enable us to reach a much greater audience at a critical time in the Photo Centre’s growth, particularly as we prepare to move to our new home in West Palm Beach’s City Center,” said NeJame.
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Posted in Google, Marketing StrategyComments (2)

Google and CTT Announce New Courses Offered by GOOBEC, the Recently Launched Educational Program for Online Advertising Professionals in Latin America


New Courses Include GAP Test Preparation and Google AdWords™ Advanced

MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow professionals to deliver more efficient online advertising solutions to companies in Latin America. Specialized know-how for Google marketing and advertising solutions will be available in the region starting March 2009 with the introduction of GAP Test Preparation and Google AdWords™ Advanced courses.

“Online advertising has demonstrated consistent growth in Latin America as companies address the online needs of their clients in order to compete effectively in today’s global marketplace,” said Hermann Gomez, President of CTT. “GOOBEC provides advertising professionals access to unique know-how that will enable them to perform online advertising in more simplistic and effective ways than ever before.”
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Posted in Ad Networks and Platforms, Google, Google AdWords, Internet Marketing ServicesComments (0)

Google to Announce Fourth Quarter and Fiscal Year 2008 Financial Results


MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) today announced that it will hold its quarterly conference call to discuss fourth quarter and fiscal year 2008 financial results on Thursday, January 22, 2009 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time).

The live webcast of Google’s earnings conference call can be accessed at http://investor.google.com/webcast.html. The webcast version of the conference call will be available through the same link following the conference call.

Following the earnings conference call, Google will host an additional question-and-answer session to provide an opportunity for financial analysts to ask more detailed product and financial questions. This follow-up call will also be webcast and available at http://investor.google.com/webcast.html.
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Posted in GoogleComments (2)

Brightcove Extends Online Video Platform with Global Partner Ecosystem


Leading Technology, Distribution and Solution Providers Join Brightcove Alliance

CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
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Posted in 24/7 Real Media, ADTECH, Acudeo, Ad Networks and Platforms, Ad Operations, Ad Serving, Audience Measurement, Bebo, Brightcove, CheckM8, DoubleClick DFP, Eyeblaster, Glam Media, Google, Google AdSense, Metacafe, Online Advertising Challenges, Panache, Platform-A, Social Networks, SpotXchange, Tremor Media, Video Platforms, YuMe, blinkxComments (0)

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