Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP
Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not…
Tag Archives: GIF
Trafficking 101: How to Traffic Tristitials from snap2eyes in DoubleClick DFP
Although not widely used (yet), Tristitials may be something you’re bound to bump into if you spend enough time in an Ad Ops position. We’ve previously discussed what Tristitials are…
Ad Products: the Tristitial from snap2eyes
The Tristitial is a multi-ad and/or multi-advertiser rich media ad format that increases CPM ad revenue for web publishers and ad networks by tripling the number of banner ads displayed…
What Is Rich Media in an Online Advertising Context?
Easy task, at a first sight: defining what exactly can be considered a ‘rich media ad‘. It is, of course… a ‘rich media ad’, as in a display ad taken…
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18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
