Strong Weekend Helps Recent Week Post Highest Online Spending Total on Record

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 50 days of the November – December 2009 holiday season. For the holiday season-to-date, $25.5 billion has been spent online, marking a 4-percent increase versus the corresponding days last year.
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Strong Spending Continues Through Most Recent Work Week to Maintain 4-Percent Growth Rate for Season, Despite Slightly Disappointing Sales on Green Monday

RESTON – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 48 days of the November – December 2009 holiday season. For the holiday season-to-date, $24.8 billion has been spent online, marking a 4-percent increase versus the corresponding days last year. The most recent week began on a slightly disappointing note, with sales of $854 million on Green Monday (Dec. 14, 2009) down 1 percent versus year ago, but was followed by three strong spending days that each surpassed $800 million. Most notably, Tuesday, December 15 set an individual day spending record with $913 million, the first such day to surpass the $900 million threshold.
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Holiday Season Spending Up 4 Percent for Season-to-Date, Slightly Outpacing comScore Forecast

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 43 days of the November – December 2009 holiday season. For the holiday season-to-date, nearly $21 billion has been spent online, marking a 4-percent increase versus the corresponding days last year. The most recent week ending December 13 reached $4.74 billion in spending, ranking as the heaviest online spending week on record. The previous high of $4.70 billion occurred during the week ending December 16, 2007.
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“Green Monday” (Dec. 14) Represents Best Chance for an Individual Day to Reach $900 Million in Spending this Season

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 41 days of the November – December 2009 holiday season. For the holiday season-to-date, $19.9 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. The most recent week saw above average online spending growth of 4 percent versus year ago, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million.
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Three Individual Days Surpass $800 Million in Spending; Larger Online Retailers Usurping Market Share from Mid and Long Tail Retailers Amidst Current Economic Environment

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 34 days of the November – December 2009 holiday season. For the holiday season-to-date, $15.3 billion has been spent online, marking a 4-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $800 million in spending, led by Cyber Monday, with $887 million in spending, matching the heaviest online spending day on record. The following Tuesday nearly matched the Cyber Monday total with $886 million in spending, while Thursday, Dec. 3 reached $808 million in spending.
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Strong Lead-Up to Black Friday Boosts Holiday Spending Growth to 3 Percent for the First 27 Days of the Season

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 27 days of the November – December 2009 holiday season. For the holiday season-to-date, $10.57 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Black Friday (November 27) saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.
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42 Percent of E-Commerce Transactions in Q3 Included Free Shipping

comScore to Host Webinar on Q3 2009 E-Commerce Review and Forecast for 2009 Holiday Season on Thursday, November 12

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q3 2009  retail e-commerce sales estimates, which showed that U.S. online retail spending totaled $29.6 billion, down 2 percent versus year ago.
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Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns

Chicago, IL – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been selected as a winner of the 2009 Chicago Innovation Awards. The eighth annual competition honors significant innovations and highlights the creative spirit of the Chicago region. comScore was awarded this honor for Ad Effx™, a holistic solution that quantifies of the effectiveness of online advertising campaigns in generating increases in site visitation, trademark search queries and both online and in-store sales  – even with minimal clicks on the display ads themselves.
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