NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to rapidly expand to more than 500 U.S. neighborhoods in 20 states by the end of 2010. Additionally, with over 500 journalists still to be hired, Patch expects to be the largest hirer of full-time journalists in the U.S. this year.

“Today’s launch of our 100th site is a significant milestone for us. We began with just three Patch communities in February 2009, and have since made incredible progress toward fulfilling our core mission of providing comprehensive information and trusted, professional news coverage to towns and communities,” said Warren Webster, President, Patch Media. “We believe Patch is a revolutionary and efficient approach to producing relevant, quality local journalism at scale, and we couldn’t be more excited about expanding into hundreds of new communities across America this year.”

Every Patch site is run by one professional local editor who, along with freelancers, provides quality original news and information to its community. As part of its expansion, Patch continues to hire experienced professional journalists to fill important new roles in the organization.

In addition to being a destination for original content produced by professional journalists, Patch is a platform for community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar.

Patch sites are already up and running in California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. The 2010 expansion includes plans to extend Patch’s reach into more than a dozen new states including Florida, Georgia, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Washington and Wisconsin.

Recent Patch hires

Patch has completed its hiring of senior editorial field management with four regionally based Editorial Directors. They report to Brian Farnham, Patch’s Editor-in-Chief.

Marcia Parker (San Ramon, California), Editorial Director of the West Coast Region, joins Patch from the Graduate School of Journalism at the University of California, Berkeley, where she served as Assistant Dean for six years. She is the founding Editor-in-Chief, of Tri Valley Magazine, former Director of Programming at AOL Small Business, and has worked at Crain’s New York Business, United Press International and the Center for Investigative Reporting.
Tim Windsor (Baltimore, Maryland), Editorial Director of the South Region, joins Patch from Johns Hopkins University, where he was Director of Digital Strategy. He is the former Vice President and General Manager of Baltimore Sun Interactive.
Anthony Duignan-Cabrera (Colts Neck, New Jersey), Editorial Director of the Northeast Region, joins Patch from CNNgo.com, where he was Editorial Director, charged with developing and driving the content strategy of CNN’s travel/culture/entertainment portal for the Southeast Asian region. He previously worked at Imaginova, ABC News and People magazine.
Sherry Skalko (Chicago, Illinois), Editorial Director of the Midwest Region, joins Patch from the Online News Association, where she served in several capacities, including training, membership, and development, and as editor of Journalists.org. She previously worked as an editor and content strategist at Tribune Interactive, SunSentinel.com and ESPN.com.
Additionally, Patch has recently hired 52 Regional Editors across 13 states.

“Our editorial staff members share the outstanding qualities that define all of Patch’s professional journalists across the country – a passion for journalism, top-notch credentials, and a commitment to redefining local coverage in a shifting media landscape,” said Brian Farnham, Patch’s Editor-in-Chief. “We are delighted to welcome these new directors and regional editors, along with the hundreds of local editors who will be joining us across the country this year.”

“All news is essentially local, and the pace at which Patch has grown shows that the demand for meaningful community news and information is alive and well,” said Phil Meyer, Professor Emeritus in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, and a member of the Patch Editorial Advisory Board. “Patch’s strength lies in the hyper-relevant nature of the information it provides to users in the communities and the robustness of its journalism. Patch has made a demonstrable leap toward filling a distinct gap in news and information at the hyper-local level.”

Morristown, NJ: 100th Patch site

Morristown, NJ is steeped in history and is characterized as “the military capital of the American Revolution” because of its strategic role in the war for independence from Great Britain. It’s also where Samuel F. B. Morse (1791-1872) developed the telegraph. Today, the downtown shopping area and business district are centered around Morristown Green, a former market square from Morristown’s colonial days.

A “Patch 100” logo was created in celebration of the Morristown site launch and is reflected on all 100 Patch sites today. In honor of the milestone, an estimated 400 Patch employees across the country will participate in a volunteer day in the communities in which they live and work. Patch will also donate advertising space to charitable organizations in its local communities. All of this is part of Patch’s ongoing “Give 5” volunteer program.

Patch is also working with the Morristown Clean Communities Program to “Adopt a Spot.” Patch employees will be responsible for caring for this spot, a playground near the center of town, throughout the year. A number of Patch employees will be volunteering at the playground today.

About Patch

Patch is a local content and advertising platform. Patch Media Corporation currently operates 100 community-focused sites serving towns in California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. Patch is making an important investment in local journalism by placing professional journalists in each town it serves to encourage community participation and provide original, trusted coverage for each individual town. In addition to professional journalists producing original content, Patch is a platform for community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar. For more information about Patch, go to www.patch.com.

The 100 sites include: CALIFORNIA: Agoura Hills, Albany, Beverly Hills, Calabasas, Culver City, Danville-Alamo, Hermosa Beach, Lamorinda, Manhattan Beach, Mill Valley, Pleasanton, Redondo Beach, San Anselmo-Fairfax, San Rafael, San Ramon, Walnut Creek and West Hollywood; CONNECTICUT: Brookfield, Darien, Fairfield, Monroe, New Canaan, Newtown, Ridgefield, Southbury, Westport and Wilton; ILLINOIS: La Grange and Skokie; MARYLAND: College Park and Riverdale Park-University Park; MASSACHUSETTS: Arlington, Belmont, Brookline, Concord, Lexington, Marblehead, Melrose, Milton, Needham, Reading, Wellesley, Westwood and Winchester; NEW JERSEY: Basking Ridge, Bridgewater, Caldwells, Chatham, Cranford, Hoboken, Hopatcong, Livingston, Madison, Maplewood, Millburn-Short Hills, Montclair, Montville, Morristown, Ridgewood, Scotch Plains-Fanwood, South Orange, Springfield, Summit, West Orange, Westfield and Wyckoff; NEW YORK: Bayport-Blue Point, Bedford-Katonah, Bellmore, Bronxville-Eastchester, Chappaqua-Mount Kisco, Commack, Garden City, Glen Cove, Harrison, Hastings-Dobbs Ferry, Huntington, Larchmont-Mamaroneck, Massapequa, Merrick, New City, Nyack-Piermont, Patchogue, Port Chester, Port Washington, Rockville Centre, Rye, Sachem, Sayville, Scarsdale, Smithtown, Syosset, Tarrytown-Sleepy Hollow, Three Village, West Islip and Yorktown; RHODE ISLAND: Middletown, Newport and Portsmouth; and VIRGINIA: Reston.

About AOL

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.

“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”

“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”

Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About EyeWonder, Inc.

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008

**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009

- Online Marketing Connect Institute Offers New Webinar for Marketers Who Need to Improve Usability and Conversion Rates
iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, has teamed up with the Online Marketing Connect Institute to offer a new webinar to help marketers increase the effectiveness and efficiency of their online properties. The webinar, titled “A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Website and Make Sure They’re Happy Once They Get There,” will spotlight the most common user experience pitfalls as determined by feedback from visitors to thousands of sites worldwide—and offer easy fixes that will increase conversions and sales. The free webinar takes place on Wednesday, March 4, at 2:00 pm EST, and registration is now open at www.bulldogsolutions.net/OMC/OMC03042009/frmRegistration.aspx?bdls=18325.

- Engauge Digital Names Chad Israel Director of Social Marketing
Engauge, a total marketing solutions agency, has tapped digital pioneer Chad Israel as the agency’s Director of Social Marketing. Israel will lead the social and emerging marketing initiatives for Engauge Digital in Atlanta, Georgia.

“Chad is a unique talent who brings a deep understanding of how brands can connect with their customers using social media and move them to action,” said Melissa Read, Ph.D., Engauge Digital’s Vice President of Research and Innovation. “He’ll oversee our strategic social marketing initiatives, with offerings that include social media outreach, viral marketing campaigns and social media measurement and analysis.”

AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe that among all marketing channels, meetings and events are the discipline that can be leveraged now to best drive ROI, and accelerate and deepen brand relationships.

These findings and many others are uncovered in the annual EventView 2009: North America report, the first report in a year-long series that will also provide insight into marketing in Western Europe, Asia Pacific and a number of verticals including Healthcare, Technology, Automotive and Financial Services. Between December 2008 and February 2009, 1,000 senior managers from North America, Europe and Asia Pacific were interviewed via telephone with the goal of bringing clarity to the value and role that events play in the marketing mix.

EventView is produced through a unique collaboration among The Meeting Professionals International (MPI) Foundation, the Event Marketing Institute (EMI) and George P. Johnson (GPJ). Early results from the North American report were published today at MPI’s “Meet Different” event in Atlanta, GA. The presentation and a “Top 10” of findings are now available at mpiweb.org. The full EventView 2009: North America report will be available for free download at www.mpiweb.org, www.eventmarketinginstitute.org and www.gpj.com later in February.

Three hundred senior sales and marketing executives – 41% of whom represent companies with revenues of $1B+ – weighed in to produce EventView 2009: North America. This first report reveals that face-to-face marketing activities are playing an integral role within the marketing mix, heightened in part by a downtrodden economy in which corporate marketers rely on every marketing dollar to deliver an increased and measurable impact.

“This first report of the 2009 series shows that CMOs and senior marketers believe events are the most effective medium to engage customers and move them to purchasing behavior,” said Bruce MacMillan, president and CEO of MPI. “While we’ve seen event marketing mature as an effective marketing channel for several years, the benefits become heightened in an uncertain economy. Marketing decision-makers have clearly taken notice.”

Key findings in EventView 2009: North America include:

* 53 percent of respondents chose event marketing as the discipline that best accelerates and deepens relationships with target audiences
* 26 percent of respondents chose event marketing as the marketing discipline that drives the greatest ROI, a four percent increase from the 2008 results
* 29 percent of respondents say they will transition from event marketing to experience marketing (integrated live and online experiences that drive deep brand interaction through highly-relevant storytelling and brand immersion) in the next 12 months – 33 percent say they have already transitioned
* Among North American respondents, companies that integrate measurement into their programs and track results are more than twice as likely to receive increases in their marketing budget than those that do not measure
* 66 percent of respondents plan on implementing or have already implemented green initiatives within the event function – a 32 percent increase from the 2008 results. Of that 66 percent, 44 percent are doing so as a result of a corporate responsibility mandate and report that green accounts for 13 percent of their event budget.

“EventView 2009: North America indicates that more than 60 percent of respondents have already transitioned or are transitioning from event marketing to experience marketing in the next 12 months,” said Robert G. Vallee Jr., CEO of GPJ. “This is a pivotal trend, and it shows that in the current downturn, senior-level marketers want the immediate and measurable business impact that experience marketing delivers. CPM is no longer the measure of success. It’s about engagement and follow through… what experience marketing does better than any other discipline.”

“We are witnessing a seismic shift in the marketing landscape that is creating a new understanding as to the manner in which brands can reach and influence marketing-adverse audiences,” said Kerry Smith, Executive Director of the Event Marketing Institute. “With the advancement of technology solutions empowering consumers to block unwanted commercial messages, the significance of the live event and the need for experience marketing as a means to grow or sustain market share has come full circle.”

About the EventView 2009 Study

Now in its seventh year, the EventView study is the event and meetings industry’s longest-running, global report on event marketing trends. Between Dec. 2008 and Feb. 2009, more than 1,000 individuals in marketing management positions from North America, Europe and Asia Pacific were interviewed via telephone with the goal of bringing clarity to the value and role that events play in the marketing mix. The results of the 2009 survey have a +/-3% margin of error.

About Meeting Professionals International and the MPI Foundation (www.mpiweb.org)

The MPI Foundation powers the vision of Meeting Professionals International (MPI), the meeting and event industry’s largest and most vibrant global community comprised of more than 24,000 members representing over 80 countries worldwide. Contributions from MPI members, chapters and organizations are invested in high-impact programs to support a rich, global meeting and event industry and shape the future of the meeting and event profession. For more information, visit mpifoundation.org.

About George P. Johnson www.gpj.com

Established in 1914, GPJ is one of the foremost experience marketing agencies in the world. Named one of Advertising Age’s “Top 25 Marketing Agencies”, it provides a full suite of relationship-building event, exhibit and live experience solutions through which it helps Fortune 500 and other premier companies bring their brands, services and products to prospects, customers, employees, partners, media, analysts, shareholders and other audiences around the globe.

About Event Marketing Institute www.eventmarketing.com

The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

Yahoo! Go is Yahoo!’s award winning all-in-one mobile application, available on more than 280 devices across 19 countries.  Yahoo! Go lets users enjoy the best of the Internet on their phone.  Users can send email, upload photos, download a map, search for answers, check stock quotes, or get breaking news—all from one application on their mobile device.

“By providing all developers and publishers access to Yahoo! Blueprint and giving them the necessary tools to create exciting new mobile content and services, we are furthering our goal of enabling an open mobile ecosystem,” said Michael Shim, Senior Director of Mobile Advertisers & Publishers, Yahoo! Connected Life Americas. “Yahoo! Blueprint enables innovative new experiences that we believe will drive further adoption of mobile services by millions of users around the world.”

“For mobile subscribers, LSN’s new Mobile Widgets are the best gateway to get where they want to go on the mobile Internet,” said Lee Durham, Founder and CEO of LSN. “We are extremely pleased to partner with Yahoo! to extend the capability and value subscribers can obtain from their mobile phones.”

To date, mobile users have downloaded applications written in Yahoo! Blueprint across thousands of mobile devices from manufacturers including Research in Motion®, Nokia®, Motorola®, and others, getting a user experience specially optimized for their device. Developers can now turn to Yahoo! to alleviate the cumbersome process of porting and rendering their application across a wide variety of devices, while also taking advantage of Yahoo!’s extensive mobile distribution network and monetization capabilities.

About LSN, Inc.

Local Solutions Network, Inc. (LSN), headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation’s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.

To learn more, please visit www.lsnmobile.com.

ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part of TM Forum’s Content Encounter 3, which takes place at the Management World Orlando conference.

The Content Encounter initiative at the TM Forum encourages companies to collaborate on solutions that address the creation, delivery and monetization of digital media services. The Personalized Advertising for Cable and IPTV demonstration within Content Encounter 3 will illustrate that advanced advertising is real and doable with today’s telecommunications and cable standards, and that service providers can use a common deployment architecture to deliver rich entertainment services, including content specific ad-insertion and addressable ad-insertion.

“We are pleased to have this impressive group of technology leaders collaborating in this extremely important area of work,” said Jim Warner, vice chairman and head of Content, Media and Advertising at TM Forum. “The Content Encounter program is our spearhead into the Digital Media and Advertising market and we welcome the addition of the Personalized Advertising for Cable & IPTV demonstration. It adds a dimension and a focus we’d not shown before and is sure to be a highlight of Management World Orlando.”

The four technology companies contributing to the Personalized Advertising for Cable and IPTV demonstration are as follows:

ARRIS

ARRIS, a leading developer, manufacturer and supplier of carrier-grade telephony, demand-driven video, advanced advertising, high-speed data, network management and infrastructure equipment for cable system operators, will contribute its Video on Demand Server and Ad Decision Manager to the demonstration.

“Augmenting the legacy digital video and advertising global footprint that ARRIS has established, we are very pleased to announce our ability to interface with these industry leading advertising providers to bring a truly advanced and integrated advertising service to market,” said Paul Delzio, director of On Demand Product Strategy. “Building flexibility and openness into our solution allows a much greater ease of deployment and the ability to drive more services, thereby increasing the revenue potential for all stakeholders involved.”

BIAP Inc.

BIAP, the leader in EBIF software, provides the cable industry with the 3 key ingredients required in interactivity. They include EBIF platforms, applications and advanced advertising tools. In this consortium BIAP will contribute its EEIF/tru2way video middleware and applications, as well as its Ad Decision Manager to the demonstration.

“We are big believers that the transformation of television advertising from a mass audience broadcast model to a targeted, interactive and measurable model is at hand,” said Tim Peters, BIAP’s CEO. “Success will depend on companies of highly specialized disciplines coming together in support of industry-wide standards. We are thrilled to have partnered with three such companies, all with unique expertise and product offerings perfectly suited for this new advanced advertising ecosystem.”

BlackArrow

BlackArrow is the independent provider of multiplatform advertising technology for viewer-controlled video distributed via broadband, VOD and other on-demand platforms. BlackArrow will contribute its SCTE 130-compliant Campaign Manager, Ad Decision Server and Placement Opportunity Information Service (POIS) to the demonstration.

“Cable and telco operators have an opportunity to dramatically increase viewer satisfaction and advertising ARPU through personalized, timely delivery of ad-enabled content. Audiences increasingly expect to see this level of sophistication — and advertisers increasingly demand it,” said David Stengle, vice president of Distribution at BlackArrow. “By working with other industry leaders to offer standards-based systems that scale massively, BlackArrow helps operators launch next-generation, ad-supported video services that optimize for every viewer on every device.”

Sigma Systems

Sigma is an industry leader in Advanced IP Service Fulfillment solutions. Sigma will provide its service fulfillment, active mediation and Subscriber Information Service solutions in the demonstration.

“Building on a proven track record in the cable industry, Sigma Systems is strongly focused on the enablement of advanced advertising and the delivery of interactive and multimedia services for both telecom and cable service providers,” said Brian Cappellani, CTO of Sigma Systems.

For more information about the Personalized Advertising for Cable and IPTV demonstration in the Content Encounter or to schedule a tour, please contact Francis Hopkins at francis.hopkins@sigma-systems.com.

About ARRIS

ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and high-speed data services.. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Atlanta; Chicago; State College, PA; Beaverton, OR; Wallingford, CT; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.

About BIAP

BIAP (Broadband Interactive Applications) supplies the cable industry with all of the critical tools for interactive television advertising and programming. These tools include the ETV Platform, a broad offering of applications and a complete portfolio of products for advanced advertising. BIAP’s partners include: NBC, eBay, Hearst’s Talking Phone Book, and Rasmussen Reports. Applications in deployment include eBay on TV, Fantasy Football, Yellow Pages on TV and PiTV, a local information service that can be personalized. BIAP is currently available on 24 million set top boxes principally with Time Warner Cable and DISH Network. BIAP has received two patents for its technology and has three Emmy nominations for its applications. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.

About BlackArrow, Inc.

BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ:CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ:INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma’s powerful solutions enable the world’s Communications Service Providers (CSPs) to deliver a Rich Consumer Experience through communications and entertainment services—over any access technology to any device. The company’s award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and Triple, Quad and All-Play services. CSPs trust Sigma for business transformation and innovative solutions with market-leading expertise for the delivery of today’s—and tomorrow’s—new services. For more information about Sigma, visit www.sigma-systems.com.

ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisements via Microsoft Silverlight for New York Magazine’s “Where’s Rogan?” interactive campaign.

The “Where’s Rogan?” series aired in eight weekly segments on New York Magazine’s Website at www.nymag.com/rogan/ and is a tongue-in-cheek expose of eco-conscious fashion designer Rogan Gregory, who goes missing during New York’s Fashion Week. During the Webisodes, viewers can control the advertising experience by interacting with product placement bugs and tickers from three advertisers involved with the project: Olay, TRESemme and Continental Airlines. During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen. When a viewer clicks on it, a separate window opens to the airline’s main booking page, allowing users to book a flight while watching the video. Another episode features an Olay product placement bug which, when clicked, pauses the video to show the viewer a mini commercial. When the ad finishes, the video resumes playing.

“New York Magazine’s use of the Universal In-Stream Ad Framework (UIF) for this campaign highlights EyeWonder’s continued innovation in the video space,” said Chief Information Officer Ricky McClellen. “Viewers benefit because they decide which advertising they want to see and the length of time they want to see it without disrupting the video they’re watching. Advertisers benefit because their ads drive higher interaction rates, creating product awareness in consumers. Publishers are able to monetize their content and create new advertising space.”

EyeWonder integrated its UIF, an open standard platform that enables a “create once, play anywhere” ad solution to drive scale within the in-stream advertising industry, with Akamai’s open source code media player framework. This integration gives New York Magazine’s Silverlight-based video player the ability to deliver interactive in-stream advertising. The video player application impacts the way consumers experience video content and enables business models by controlling how and when ads are delivered. To support this movement, Akamai and industry leaders launched Openvideoplayer.com to facilitate open standards and best practices for video player applications that support a wide range of advertising technologies.

“New York Magazine’s project is a great inaugural example of the power of Akamai’s Media Framework, showcased through Microsoft Silverlight,” said Tim Napoleon, Chief Strategist for Digital Media at Akamai. “The Media Framework enabled EyeWonder to quickly and easily develop a dynamic and interactive advertising experience that lent itself to increasing brand awareness for the companies involved. The ability to deliver a high-quality experience for consumers and brands is the ultimate goal of Akamai’s open Media Framework. We look forward to watching how users interact with the ads interspersed throughout the video as well as giving advertisers a vehicle to monitor how their ads are received.”

“The ‘Where’s Rogan?’ project is another great example of how the robust technology behind Silverlight can create unique online media experiences that engage audiences in a very powerful way,” said Brian Goldfarb, Director of the Developer Platform Group at Microsoft Corp. “This project, in collaboration with Akamai and EyeWonder, opens up new doors for advertisers to present their brands in dynamic and interactive ways.”

Viewers must download the Silverlight player plug-in to watch “Where’s Rogan?” episodes. The first installment aired October 27, and the final aired November 20.

About Akamai
Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About EyeWonder, Inc.
EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. EyeWonder’s Universal In-Stream Ad Framework supports Microsoft Silverlight and Adobe Flash. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Miami. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

Silverlight is a trademark of Microsoft Corporation and is used for descriptive purposes only.

The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including those relating to future benefits arising from the Akamai Media Framework. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, failure of Akamai technologies to be or remain compatible with offerings of other companies and other factors that are discussed in the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

CAMBRIDGE, MA – November 19, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced the release of the third edition of its quarterly “State of the Internet” report available for download at www.akamai.com/stateoftheinternet. Leveraging published reports and information available on its network, Akamai’s quarterly report provides insight into key Internet statistics such as origin of attack traffic, network outages and broadband connectivity levels across the globe. As the Company’s third published edition, the report also now provides a quarter-over-quarter view into trends.

Global connectivity saw big advances in the third quarter, with various undersea cable projects getting underway or nearing completion, the commercial launch of WiMAX services in a number of countries, and the announcement of fiber-to-the-premises services that will bring gigabit-speed connections to subscribers in Japan, the Ukraine, and the Netherlands.

While global Internet penetration remained stable compared to the second quarter of 2008, interesting trends emerged within United States-based Web traffic. Delaware, Washington, Virginia, Texas, and Georgia all experienced quarterly declines of more than 40% for narrowband connectivity (<256 Kbps) as compared to the second quarter. South Dakota, Maine, and Hawaii nearly doubled their rates of high broadband connectivity (>5 Mbps) quarter over quarter, while Oklahoma and Kentucky are the only two U.S. states to see consecutive quarter-over-quarter growth in high broadband connectivity since Q4 2007. Virginia, Massachusetts, and New Jersey have the highest levels of Internet penetration in the United States.

Regarding global connection speeds, South Korea had the highest levels of high broadband connectivity for the third straight quarter. In the United States, Delaware also maintained its top position, with 55% of connections to Akamai occurring at 5 Mbps or greater. Looking at observed “narrowband” connections, Mayotte and Equatorial Guinea were the “slowest” countries, with 97% and 94% of connections to Akamai, respectively, occurring at speeds below 256 Kbps. In the United States, the District of Columbia and Washington State continued to have the highest percentages of observed connections below 256 Kbps. However, these regions also saw a significant quarter-over-quarter decline in narrowband connection percentages, down 25% and 46% respectively as compared to the second quarter.

Akamai’s unique level of visibility into the connection speeds of systems issuing requests to the Akamai network has created a one-of-a-kind view into broadband adoption around the globe. Leveraging that data, Akamai’s quarterly “State of the Internet” report identifies both the countries and U.S. states with the fastest and slowest average connection speeds exhibited by IP addresses originating from those respective geographies. To learn more, and to access the archive of past reports, please visit www.akamai.com/stateoftheinternet.

The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the United States. The GO WITH SMS!® program provides all of the tools companies need to rollout an interactive mobile promotion, at a low cost, within a short timeframe.

Companies simply select a platform from eight promotion categories, using one or more of the LSN short codes, add an exclusive keyword and then write the SMS text message. LSN’s GO WITH SMS!® requires no long-term contracts or sign-up fees and offers three pricing options. Companies can launch a mobile campaign for as little as $199/month with an allocation of 1-1,500 text messages per month. Other plans include 1,501-10,000 text messages per month for only $759/month and 10,001-25,000 text messages per month for only $1599/month.

“We are extremely proud to introduce another innovative mobile marketing application that empowers companies to leverage interactive SMS text messaging to drive brand awareness through consumer adoption and participation,” said David Spear, EVP sales and marketing, LSN. “Since 94% of text messages are read by participants, text mobile marketing is becoming more essential to marketers every day. The GO WITH SMS!® program now gives any company the capability to create an interactive mobile campaign, either by selecting one of our ready-to-go promotion platforms, or by creating their own customized campaign, to reach mobile subscribers, in less than a week!”

GO WITH SMS! ® Highlights

The GO WITH SMS! ® turnkey campaigns are available for contests, voting, offers, news, buying/selling, auto, sports, and information alerts. Customized campaigns are also available.

Access the Go With SMS!® Web portal.
Select a promotion platform, including one of the LSN memorable short codes. Pick a keyword(s) and write your SMS message.
Launch the campaign within two to four business days over LSN’s reliable and scaled text platform.
Review your campaign performance – LSN provides password protected login access to view all data.
Send alerts – GO WITH SMS!® offers clients the capability to send out alerts to all opt-in users, fostering a true interactive exchange between marketer and end user.
Short Message Service (SMS) is a communications protocol allowing the interchange of short text messages between mobile devices. SMS text messaging is the most widely used data application today, with 2.4 billion active users, or 74% of all mobile phone subscribers, sending and receiving text messages on their phones.

LSN works with 17 of the top 20 wireless carriers, including AT&T, Verizon, Sprint, T-Mobile, and MetroPCS.

About LSN, Inc.

LSN (Local Solutions Network), Inc., headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation’s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.

To learn more, please contact sales@lsnmobile.com or visit www.lsnmobile.com.

OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a new monetization system, several new interactive tools and open API.

With the Overlay.TV toolkit, users can add video-in-video, product placements, hyperlinks, text and clip art to build alternate endings, pop-up video, detailed product reviews or any number of creative applications to personalize and share video content. In addition to these innovative tools, the newly launched Overlay.TV site has made it possible and simple for content publishers, marketers and users to capitalize on popular videos.

“The eternal question of online video is how to make it interactive and profitable,” said Rob Lane, President and CEO of Overlay.TV. “Overlay.TV helps everyone from videobloggers to corporate marketers answer that question by letting users add a new layer of personalization that can be easily turned into revenue.”

Overlay.TV has been working with many different customers throughout the beta period and is launching joint efforts with several content creators and partners, including Nettwerk Records, Amber MacArthur and several others. Uh Huh Her, one of the first Nettwerk artists to go live has already integrated the Overlay.TV content into their online web presence, and you can see more content from Nettwerk Records in the Overlay.TV Nettwerk Channel at http://www.overlay.tv/channel/show/Nettwerk+Records.

How Video and Overlay Creators Can Cash in

With the ability to link to more than 1,000 affiliate retailers including Amazon.com, iTunes and Macy’s, Overlay creators will be able to start making money from online video with just a few easy clicks.

Every time a product featured in a creator’s video is clicked on and purchased, Overlay.TV shares the affiliate revenue with the creator—as much as 50 per cent depending on the retailer. Registered users simply point their Overlay.TV Wallet to their PayPal account and monies made are deposited through PayPal into their bank account on demand.

Video-in-Video Capability

The new platform includes a video-in-video feature that can be used for everything from video Karaoke, complete with song lyrics, to narrating demonstration or product review videos directly from a Web cam, or by uploading a separate video file into the overlay.

Twitter and Chat Integration

Overlay creators will be able to incorporate their Twitter stream right into the video through one of Overlay.TV’s ingenious video widgets. There is also a live chat feature, which means that video viewers and producers will be able to chat in real-time through the video player while the video is playing.

Overlay.TV Opens Up

As part of this release, Overlay.TV has completed their integration with OpenSocial, which makes it very easy for content creators to embed their creations in sites like MySpace and others using the OpenSocial standards. Overlay.TV has also given developers and designers access to the API and the player’s SDK through the Overlay.TV Developer Center. Developers can customize the player in any way they see fit, and easily integrate it with their own applications and Web presence.

User Control

The viewer is always in control when watching an Overlay.TV video. Don’t want to register to see the videos? No worries, it’s not required. Don’t want to see the overlays? Click the off button and watch unmodified video.

Overlay creators have full control of what they create, from the content, to making their videos public or private and embeddable on other sites either with an embed code or Overlay.TV’s new video widget.

Who’s Talking About Overlay.TV

Amber Macarthur, podcaster, Net@Nite; founder, MGImedia

“As a journalist and blogger, I am mostly excited about using Overlay.TV to add more context to the information in my own videos. When I am talking about a product or service, I can offer more information, hyperlinks, and even other videos within the videos. This gives me a more powerful broadcasting tool that keeps all that relevance, context and interactivity anywhere it is shared.”

James Governor, analyst, Red Monk

“What makes Overlay.TV really unique is the fact that they approached this as a platform, not a medium. The advantage of enabling other sites and developers to take advantage of commerce and UGC in online video will ultimately boost the relevance of video content, and of Overlay.TV as a company.”

Kevin Nalts, YouTube superstar

“Video creators are storytellers at the end of the day, and we will use whatever tools we can that help us tell that story in a more engaging and relevant way. Overlay.TV really opens up the possibilities by adding a whole layer of interactivity to the dialogue we create. Using Overlays I can have alternate endings, or entice users to follow links or easily add graphics and text that were typically complex and didn’t handle being resized very well. This is getting a permanent home in my toolkit.”

Demo Video

The best way to experience Overlay.TV is to see it in action. Amber Macarthur is hosting a 13-part daily video series on Overlay.TV that will give users all the tips and tricks they need to become an overlay-producing superstar. The OverView will launch on Overlay.TV on September 12th.

How it Works

The Overlay.TV platform enables video to stream from most of the popular video sharing sites like YouTube, MySpace TV, Google Video and Yahoo! Video; among others. Publishers can simply overlay video, pictures, words and graphics on top of video and link to products or information on external Web sites.

They can then share the enhanced video via email, their blogs, social networking profiles, personal websites and social bookmarking sites like del.icio.us and Digg. As video streams from its original location, viewers are able to opt-in to receive “overlays” or turn them off.

With Overlay.TV platform, publishers are also able to monetize their “overlays” by linking to various e-commerce Web pages. The platform provides publishers and e-commerce partners with tools to measure ROI and analyze resulting traffic to improve their advertising strategies, without increasing the costs associated with video production.

About Overlay.TV

Overlay.TV is an interactive media company that provides a video commerce platform that enables Internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites. Overlay.TV is a private company headquartered in Ottawa, Canada. For more information, please visit www.overlay.tv.

Press room:

http://www.overlay.tv/about/press

RSS:

http://blog.overlay.tv/category/in-the-news/rss

Blog:

http://blog.overlay.tv/

Del.icio.us

http://del.icio.us/overlay.tv

She will work in the organization’s Washington, D.C. office, reporting to IAB Vice President of Public Policy Mike Zaneis, on legislative, regulatory, and public policy issues that affect IAB members.
“IAB is committed to promoting the interactive advertising industry’s public policy agenda, and it’s important that we maintain a strong presence in Washington, D.C.,” said Randall Rothenberg, President and CEO of the IAB. “This is particularly true at a time when the online advertising industry’s successful efforts to self-regulate are being challenged by ill-informed and ill-advised regulatory proposals that would severely curtail the ability of businesses to market effectively on the Internet.”

“I am excited to welcome Alison Pepper,” said Zaneis. “She has extensive experience lobbying at both the state and Federal levels. She is a skilled attorney who brings a deep practical background from within the industry to IAB.”

Pepper has a truly impressive background, having worked at Experian as Manager for Government Affairs, in Washington, D.C. Prior to that, she was the State and Local Government Relations and Public Policy Programs Coordinator at the Public Affairs Council, in Washington, D.C. Pepper received a J.D. from Georgia State University College of Law and is a member of the Georgia Bar Association.  She is a cum laude graduate of the University of Georgia.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

August 6, 2008 – ATLANTA — EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced the launch of its AdWonder 9.3 Flash Component, the latest version of its video and rich media advertising authoring tool. AdWonder was originally introduced in November 2006 and revolutionized the creative and production process for agencies building and deploying in-page online rich media and video ad campaigns. This new 9.3 upgrade also includes authoring capabilities for EyeWonder’s next generation of interactive in-stream ad campaigns, enabling agencies and advertisers to centralize their production of the most compelling and effective in-page and in-stream rich media and video ad campaigns through one platform.

“Our AdWonder 9.3 Component marks another huge leap forward for agencies and advertisers looking to utilize industry-leading interactive features, video, and audio into the in-stream ad environment,” said Ricky McClellen, CIO of EyeWonder. “With AdWonder 9.3, advertisers can now not only repurpose their traditional TV spot into a pre-roll ad campaign, but they can now create interactive, engaging in-stream ad experiences that engage and encourage audiences to interact and spend more time with the advertiser’s brand – all with one easy-to-use authoring tool.”

AdWonder 9.3 gives agency creative personnel the power to design, build, preview, test and approve any EyeWonder in-page or in-stream ad unit without ever leaving the Adobe® Flash® Professional CS3 authoring environment – drastically reducing the time needed to deliver traffic-ready video and rich media ads, while also dramatically improving the level of creativity. Flash Professional is currently the preferred authoring tool of the world’s agencies and advertisers, and the Adobe Flash Player runtime reaches more than 98 percent of today’s Internet–connected PCs and more than 500 million mobile devices and handsets worldwide.

“Enhancing customer options with more video and interactivity is a primary focus for Adobe. EyeWonder’s newest AdWonder Component furthers this mission for agencies building interactive ads using Adobe Flash CS3 Professional,” said Jennifer Taylor, director of product management, Flash creation and distribution at Adobe. “By providing the advertising community a platform for creating today’s most interactive in-page and in-stream ad campaigns, EyeWonder shares our goal of making it easy to rapidly develop and easily deliver the richest interactive content to the widest possible audience.”

AdWonder now makes it easy for agencies to repurpose creative and media assets and functionality directly from in-page ads rich media into in-stream ads. EyeWonder interactive features like Send to a Friend, Tabbed Panels, Multiple Videos, Mobile Reminders, Downloads and more can now be integrated directly into in-stream ads, encouraging users to explore them further, resulting in measurably higher interaction rates and time spent than current in-stream options.

With this 9.3 release, creative directors, media planners, agencies and publishers will now benefit from:
• Full interactive in-stream rich media and video ad authoring and support (including templates)
• New customizable user interface to best suit individual creative needs
• Improved work-flow management featuring campaign-based asset management
• Improved scalability and efficiency due to enhanced upload functionality
• New and improved templates for widget creation
• New staging environment for synched RoadBlock ad units, including a unique debug window
• New operating system-specific APIs to reduce system complexity and improve communications
• Consolidated reporting for all in-page rich media and in-stream placements – ability for clients to compare and optimize campaigns across both types of placement

Some of the key features retained from the previous version of AdWonder include:
• Full support for both Mac and PC users
• Full in-page rich media and video ad authoring and support (including over 50 built-in templates)
• Compatible with all versions of ActionScript
• Efficient demo creation which enables users to create and modify demos without affecting the published ads

AdWonder 9.3 supports agencies and designers using Adobe Flash Professional CS3, and delivers enhanced creative capabilities, greater audience reach and improved workflow efficiencies than many competitive platforms. AdWonder is already the choice of eight of the top ten agencies in the U.S. and is leveraged by more than 500 agencies worldwide.

About EyeWonder
EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of online rich media and interactive video ads to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all of their interactive digital ad campaigns. EyeWonder’s unique development process and campaign management platform enables the industry’s most comprehensive creative capabilities, resulting in digital advertising campaigns that are proven to drive the best results.
EyeWonder, Inc., headquartered in Atlanta, Georgia, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.
For more information on the company’s digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

“We’re experiencing tremendous growth in terms of our company’s geographic footprint and corresponding client demand. We’ve added three new offices in the first two quarters this year: Amsterdam, Madrid, Hamburg; not to mention the office in Cologne we opened last year,” said John Vincent, chairman and CEO of EyeWonder, Inc. “With growth comes a high-level of responsibility, accountability, and proactive planning,” continued Mr. Vincent, “and that’s why we sought out and recruited two excellent additions for our team.”

“Mr. Reese joins us from his former post as the CFO of a leading data management systems company,” said Vincent. “And, Mr. McClellen’s information technology background and business process expertise will ensure that EyeWonder continues to remain at the technological forefront both internally and externally.”

“It’s amazing that EyeWonder’s served impressions were up nearly 300 percent from 2006 to 2007”, said Mr. McClellen, “The growth trend is continuing this year as well, and from a technology and infrastructure perspective, this means that we have to advance the way we support and deploy our solutions as we move into new markets.”

“We’re growing rapidly. We’ve experienced a 42 percent increase in headcount in 2008. One of EyeWonder’s basic tenets for sustaining and managing growth is to bring the best talent into the company” said Mr. Vincent. “We’re fortunate to be joined by two experienced executive managers who can positively impact the business immediately.”

Mr. Bruce Reese, Chief Financial Officer, is responsible for the financial operations of EyeWonder, with a primary focus on the management of the corporation’s growth as well as the analysis of short- and long-term financial risk. Additionally, Reese manages the company’s annual financial planning cycle, including budgeting, and he sets the financial goals for the organization.

Mr. Ricky McClellen, Chief Information Officer, is charged with leading EyeWonder’s product strategy and development. He is responsible for the creation and implementation of enterprise business processes across the organization. McClellen is also accountable for the performance and evaluation of the infrastructure and information technology teams. In addition to spearheading the company’s innovations and product enhancements, he oversees the operations of EyeWonder’s campaign delivery and reporting systems.

EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of rich media from online to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all their interactive digital ad campaigns. EyeWonder’s unique development process as well as its campaign management platform enables the industry’s most comprehensive creative capabilities for digital advertising campaigns that are proven to drive advanced results. EyeWonder, Inc., headquartered in Atlanta, GA, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.
For more information on the company’s digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

Suwanee, GA – June 25, 2008:  ARRIS (Nasdaq: ARRS) and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. This follows a similar such announcement in May and subsequent demonstrations at the National Show of interoperable applications between ARRIS and other SCTE 130-enabled providers.  Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers rapidly derive additional ad revenues from on-demand video services.  ARRIS will feature its SCTE 130 open interfaces in demonstrations with BlackArrow and other partners in the ARRIS booth (#2050) during the SCTE Cable-Tec EXPO in Philadelphia this week.

“As audiences embrace time-shifted content, content providers and advertisers are looking for associated addressability and accountability across all programming, particularly for cable on-demand systems,” said Joe Matarese, ARRIS VP/GM On Demand Business Unit. “The integration of BlackArrow’s ad-management technology expands our core VOD delivery solutions, and helps customers add revenues and differentiate their services through targeted advertising. Additionally, since both the ARRIS and BlackArrow systems are based on standard SCTE 130 interfaces, the integrated system offers a more streamlined deployment with other SCTE 130 compliant systems.”

ARRIS VOD systems manage and deliver content on the same servers, which then stream to individual subscribers in a highly targeted manner. The BlackArrow ad-management system offers maximum flexibility and a distributor-friendly environment – adapting to support any platform, syndication strategy, sales model or ad unit. Together, the services enable advertisers to dynamically target audiences by geography, daypart, program metadata and other criteria inherent in dynamic VOD programming.

“Working with ARRIS, we’re able to apply our multiplatform ad-decisioning engine to a dynamic VOD environment, and to offer addressable advertising that delivers on the demands of content providers and advertisers alike. Content providers are embracing the ability to offer additional premium VOD programming and garner associated revenue increases, while advertisers are eager to reach audiences dynamically in parallel,” said BlackArrow CEO Dean Denhart. “This integration reflects our commitment to multiplatform video ad delivery designed specifically to address the needs of content providers and advertisers eager to reach audiences embracing on-demand programming in greater numbers.”

About ARRIS

ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver, reliable telephony, demand driven video, next-generation advertising and high-speed data services. ARRIS products expand and help grow network capacity with access and outside plant construction equipment, reliably deliver voice, video and data services and assure optimal service delivery for end customers. Headquartered in Suwanee, GA, USA, ARRIS has R&D centers in Atlanta, Chicago, Beaverton, Wallingford, Cork, Ireland and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at http://www.arrisi.com.

About BlackArrow, Inc.

BlackArrow provides multiplatform ad management for viewer-controlled video. The company’s ad-management platform streamlines the complexities of video-based advertising — helping ad agencies reach target audiences, and maximizing new advertising revenues for content providers and distributors. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

BlackArrow and the BlackArrow logo are trademarks of BlackArrow, Inc.