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AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year
AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
Ringleader Digital Announces Partnership with EyeWonder
Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder [...]
Ad Ops Daily Briefs: March 3 2009
- Merkle Releases 2009 ‘View from the Inbox’ Email Marketing Trends Report Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, today released its 2009 ‘View from the Inbox’™ email marketing report. This report highlights the results of Merkle’s annual study, which is conducted in conjunction with the national survey research [...]
EventView Report Confirms Events Play Increasingly Crucial Role in the Marketing Mix
Data shows decision-makers are turning to event marketing to drive purchase behavior and deepen engagement in the face of an intensifying worldwide financial crisis AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe [...]
LSN Introduces Local Content Widgets in Yahoo! Go for Millions of Mobile Users
ATLANTA – LSN, Inc., Local Solutions Network, with the nation’s largest local mobile advertising network, announced the availability of their LSN Local Content Widgets in Yahoo! Go (http://go.yahoo.com), leveraging Yahoo! Blueprint, Yahoo!’s mobile development platform. Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from [...]
Ad Ops Daily Briefs: November 28 2008
- Gannett Broadcast Announces Executive Appointments * Ken Tonning will become president and general manager of Gannett’s CBS affiliate WTSP-TV in Tampa-St. Petersburg, FL. Tonning currently is president and general manager of WTLV-TV and WJXX-TV, Gannett’s NBC and ABC stations in Jacksonville, FL. He replaces Sam Rosenwasser who has announced his retirement effective the end [...]
Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution
ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part [...]
EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign
In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]
Akamai Releases Third Quarterly “State of the Internet” Report
* Attack traffic continues to grow, both in terms of country counts and number of targeted ports * New Internet connectivity up significantly during the quarter, through undersea cables, WiMAX, and satellite * Akamai observes a nearly ten percent increase globally in the number of unique IP addresses connecting to its network; may be attributable [...]
LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program
Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]
Overlay.TV Announces GA of Interactive Online Video Platform with New Monetization System
PayPal-Integrated System and Powerful, New Interactive Tools Allow Online Video Creators and Marketers to Cash In OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a [...]
IAB Gets a New Director of Public Policy
The Interactive Advertising Bureau (IAB) announced that Alison Pepper has joined the organization as Director of Public Policy. With this hire, IAB is strengthening their lobbying force for consumer privacy, data and cyber security, as well as tax and trade issues that impact Internet advertising, as these are Ms. Pepper’s specialties. She will work in [...]
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