<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ad Operations Online &#187; geographic and retargeting technologies</title>
	<atom:link href="http://www.adoperationsonline.com/tag/geographic-and-retargeting-technologies/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
	<lastBuildDate>Thu, 09 Feb 2012 13:26:30 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Specific Media Announces Strategic Expansion Plans for Northern Europe</title>
		<link>http://www.adoperationsonline.com/2009/03/09/specific-media-announces-strategic-expansion-plans-for-northern-europe/</link>
		<comments>http://www.adoperationsonline.com/2009/03/09/specific-media-announces-strategic-expansion-plans-for-northern-europe/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 09:15:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Advertising.com]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Claus Osterby;]]></category>
		<category><![CDATA[Colin Petrie-Norris]]></category>
		<category><![CDATA[Copenhagen;]]></category>
		<category><![CDATA[Denmark]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[ground-breaking technology;]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Michael Chabert;]]></category>
		<category><![CDATA[name brand publishers;]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Northern Europe;]]></category>
		<category><![CDATA[Northern European headquarters;]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Scandinavia;]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[Western Europe]]></category>
		<category><![CDATA[www.specificmedia.co.uk;]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3127</guid>
		<description><![CDATA[Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia LONDON &#8211; Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-948" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/09/specificmedialogo.gif" alt="Ad Operations Online" width="206" height="36" /></a>Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia</p>
<p>LONDON &#8211; Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia.</p>
<p>Michael Chabert, previously of AOL’s Advertising .com, has been appointed as Vice President of Northern Europe and will be responsible for overseeing the Danish launch, establishing Specific Media’s presence in Northern Europe and growing the company’s market share in this new territory. Prior to joining Specific Media, Chabert was the Country Manager of Advertising.com’s Denmark office for seven years, during which time he grew revenue by 100% between 2005 and 2006, negotiated contracts with the top 50 advertisers and 20 leading commercial portals in Denmark and expanded the office from one person to 15 members of staff.<br />
<span id="more-3127"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>Birgitte Jöhncke will become the country manager of Specific Media’s new Denmark office. She brings with her with nine years of experience from Yahoo!, where most recently she held the title of Head of Sales and Business development for Scandinavia. Johncke was instrumental in establishing the Yahoo! Denmark office and building strong relationships with advertisers in the region.</p>
<p>Supporting Chabert and Johncke will be Claus Osterby, who also joins from Advertising.com and fills the role of Sales Director. The combined team boasts more than 30 years experience in the online advertising space and brings with them great competitive insights and knowledge to build Specific Media’s offering in Northern Europe.</p>
<p>Colin Petrie-Norris, International Managing Director for Specific Media, said: “Growing our presence in Scandinavia plays a central role in our aggressive expansion plans for Europe and we are delighted to welcome such industry heavyweights such as Michael, Birgitte and Claus to Specific Media. Their industry experience and local expertise will help us to develop in the Scandinavian market and further expand our offering to advertisers across Europe.”</p>
<p>Chabert added, “Denmark was the natural choice for Specific Media’s Northern European headquarters. Its location, transport links and flexible workforce make it perfect hub for the company as we begin to offer our services across Scandinavia. Our extensive knowledge of the Scandinavian market combined with Specific Media’s powerful targeting technology will make a compelling offering for advertisers in the region over the coming months.”</p>
<p>Specific Media is a global technology and online media company that enables advertisers to reach target audiences with unprecedented scale and accuracy. The company connects advertisers with target audiences across its premium network of name brand publishers through advanced demographic, behavioural, contextual, geographic and retargeting technologies.</p>
<p>About Specific Media</p>
<p>Specific Media, the advertising industry&#8217;s largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 30 million consumers each month in the U.K and 225 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers.</p>
<p>Visit www.specificmedia.co.uk</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2009/03/09/specific-media-announces-strategic-expansion-plans-for-northern-europe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK, Inc. to Announce 2008 Fourth Quarter and Year-End Financial Results on Wednesday, February 11th</title>
		<link>http://www.adoperationsonline.com/2009/02/09/interclick-inc-to-announce-2008-fourth-quarter-and-year-end-financial-results-on-wednesday-february-11th/</link>
		<comments>http://www.adoperationsonline.com/2009/02/09/interclick-inc-to-announce-2008-fourth-quarter-and-year-end-financial-results-on-wednesday-february-11th/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 09:41:18 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[(719) 325-2493;]]></category>
		<category><![CDATA[(888) 438-5525;]]></category>
		<category><![CDATA[719-457-0820]]></category>
		<category><![CDATA[888-203-1112]]></category>
		<category><![CDATA[advertising networks]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2764</guid>
		<description><![CDATA[Company to Hold Conference Call at 4:30 pm. Eastern time that day NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), one of the largest advertising networks in the U.S., announced today that it will release its 2008 fourth quarter and year-end financial results for the period ended December 31, 2008 on Wednesday, February 11th after the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>Company to Hold Conference Call at 4:30 pm. Eastern time that day</p>
<p>NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), one of the largest advertising networks in the U.S., announced today that it will release its 2008 fourth quarter and year-end financial results for the period ended December 31, 2008 on Wednesday, February 11th after the market closes.</p>
<p>The Company will hold a conference call for the investment community at 4:30 p.m. eastern time that day, where it will discuss the financial results and will provide its business outlook for 2009 including the first quarter.</p>
<p>Interested parties should dial (888) 438-5525 or (719) 325-2493 (internationally) and use passcode 2945688. There will be a playback available for 30 days following completion of the call. To listen to the playback, please call (888) 203-1112 or (719) 457-0820 (internationally) and use the same passcode.<br />
<span id="more-2764"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>The conference call will also be available via a live audio webcast at http://www.investorcalendar.com/IC/CEPage.asp?ID=141024..</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2009/02/09/interclick-inc-to-announce-2008-fourth-quarter-and-year-end-financial-results-on-wednesday-february-11th/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK Raises 4Q08 Revenue and Gross Margin Guidance</title>
		<link>http://www.adoperationsonline.com/2008/12/29/interclick-raises-4q08-revenue-and-gross-margin-guidance/</link>
		<comments>http://www.adoperationsonline.com/2008/12/29/interclick-raises-4q08-revenue-and-gross-margin-guidance/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 09:30:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[advertising networks]]></category>
		<category><![CDATA[factor accounting;]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[Michael Mathews]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[retail clients;]]></category>
		<category><![CDATA[retail sector;]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2194</guid>
		<description><![CDATA[Company to Report 4Q08 Positive Adjusted EBITDA NEW YORK &#8211; interCLICK, Inc. (the “Company”) (OTCBB: ICLK), one of the largest advertising networks in the U.S., provided an update on its business outlook for its fourth quarter ending December 31, 2008. The Company now expects revenue for the fourth quarter to exceed $7 million, compared to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>Company to Report 4Q08 Positive Adjusted EBITDA</p>
<p>NEW YORK &#8211; interCLICK, Inc. (the “Company”) (OTCBB: ICLK), one of the largest advertising networks in the U.S., provided an update on its business outlook for its fourth quarter ending December 31, 2008. The Company now expects revenue for the fourth quarter to exceed $7 million, compared to its previous forecast for revenue to exceed $6.5 million. The Company also anticipates that 4Q08 gross margin will exceed 35%. Previously, interCLICK estimated that gross margin would exceed 31%.</p>
<p>In addition, interCLICK announced that it expects for the fourth quarter to report its first quarter of positive Adjusted EBITDA* since becoming a public company.<br />
<span id="more-2194"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>“A number of top-tier brands in the retail sector are employing interCLICK’s behavioral targeting platform to reach their target consumers during the holiday peak buying period,” said Michael Mathews, interCLICK’s Chief Executive Officer. “The effectiveness of interCLICK’s behavioral targeting platform led to significant return on ad spend for these retail clients, prompting them to increase their spending &#8212; a factor accounting for our higher revenue guidance.”</p>
<p>“The interCLICK team is proud of reaching the point where sustained revenue growth has resulted in generating profits on an Adjusted EBIDTA basis, a meaningful achievement in a difficult economic environment,” said Mathews.</p>
<p>The substantial increase in 4Q08 gross margin guidance from better than 31% to better than 35% reflects gains in interCLICK’s supply chain management capabilities.</p>
<p>The Company now expects full year 2008 revenue to exceed $21 million, compared to its previous forecast for revenue to exceed $20 million.</p>
<p>*Adjusted EBITDA excludes one-time, non-recurring compensation expenses and stock-based compensation expenses (see “Use of Non-GAAP Measures” below).</p>
<p>Use of Non-GAAP Measures</p>
<p>interCLICK, Inc. provides non-GAAP financial information to assist investors in assessing the current performance of its core cash operations in the same manner that interCLICK’s management evaluates these operations. Non-GAAP Adjusted EBITDA is a supplemental measure of interCLICK’s performance that is not required by, and is not presented in accordance with, generally accepted accounting principles (GAAP). The non-GAAP information does not substitute for any performance measure derived in accordance with GAAP. interCLICK, Inc. believes that this non-GAAP information provides useful information to investors by excluding the effect of non-cash expenses and other one-time compensation expenses that are required to be recorded under GAAP.</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/12/29/interclick-raises-4q08-revenue-and-gross-margin-guidance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK Announced Third Quarter Results</title>
		<link>http://www.adoperationsonline.com/2008/11/14/interclick-announced-third-quarter-results/</link>
		<comments>http://www.adoperationsonline.com/2008/11/14/interclick-announced-third-quarter-results/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 08:45:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[advertising budgets]]></category>
		<category><![CDATA[advertising network]]></category>
		<category><![CDATA[advertising spending;]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[Michael Mathews]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1717</guid>
		<description><![CDATA[Pro Forma Revenue Increases 65% Year-Over-Year, 23% Sequentially NEW YORK &#8211; interCLICK, Inc. (the “Company”) (OTCBB: ICLK), the fastest growing advertising network in the US according to comScore*, announced today results for the third quarter ended September 30, 2008. Third quarter revenue of $5.76 million increased 65% compared to pro forma revenue for the third [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>Pro Forma Revenue Increases 65% Year-Over-Year, 23% Sequentially</p>
<p>NEW YORK &#8211; interCLICK, Inc. (the “Company”) (OTCBB: ICLK), the fastest growing advertising network in the US according to comScore*, announced today results for the third quarter ended September 30, 2008. Third quarter revenue of $5.76 million increased 65% compared to pro forma revenue for the third quarter ended September 30, 2007 of $3.49 million. Revenue exceeded the Company’s previously announced guidance. interCLICK’s 2008 third quarter revenue increased 23.2% sequentially compared to 2008 second quarter revenue of $4.67 million.</p>
<p>Gross profit for the 2008 third quarter was $1.79 million, a 31.1% gross margin representing a sequential increase of 415 basis points from the prior quarter’s 27% gross margin. Gross margin gains are attributable to high client retention, successful delivery of higher quality brand campaigns and improved supply chain management.<br />
<span id="more-1717"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>The Company’s 2008 third quarter operating loss from continuing operations was ($1.42) million, including $0.61 million in non-cash items such as stock-based compensation, intangible amortization and depreciation. This compares with a 2008 second quarter operating loss from continuing operations of ($2.30) million, including $0.66 million in non-cash items.</p>
<p>Meanwhile, as noted previously, the Company&#8217;s balance sheet has improved since the end of the 2008 third quarter as the Company has entered into a one-year $3.0 million revolving credit facility that is expected to support working capital requirements in the Company’s seasonally strong fourth quarter of its fiscal year as well as provide a foundation for continued growth in 2009.</p>
<p>“Despite a challenging period for companies relying on advertising spending, including many of our peers who provide Internet marketing services, interCLICK’s revenue growth has significantly outperformed its competitors as the Company has gained market share,” said Michael Mathews, interCLICK’s Chief Executive Officer. “At a time when companies are relentlessly focused on return on investment on their advertising budgets, interCLICK has been able to consistently deliver to our advertisers’ expectations.”</p>
<p>Business Outlook:</p>
<p>interCLICK reiterated its 2008 fourth quarter and full-year outlook. The Company expects fourth quarter revenue to exceed $6.5 million and 2008 full-year revenue to exceed $20.5 million.</p>
<p>For 2009, the Company expects revenue to grow by at least 60% from expected 2008 levels.</p>
<p>1) According to comScore Media Metrix, June 2008</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/11/14/interclick-announced-third-quarter-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences</title>
		<link>http://www.adoperationsonline.com/2008/11/12/specific-media-launches-dynamic-display-platform-providing-online-advertisers-unparalleled-control-and-efficiency-in-delivering-customized-ads-to-relevant-audiences/</link>
		<comments>http://www.adoperationsonline.com/2008/11/12/specific-media-launches-dynamic-display-platform-providing-online-advertisers-unparalleled-control-and-efficiency-in-delivering-customized-ads-to-relevant-audiences/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 10:14:28 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[automotive;]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[consumer packaged goods;]]></category>
		<category><![CDATA[David Jakubowski]]></category>
		<category><![CDATA[display advertising strategies;]]></category>
		<category><![CDATA[entertainment sectors;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[Jessie Wallin;]]></category>
		<category><![CDATA[media buys]]></category>
		<category><![CDATA[media platform]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[online advertisers]]></category>
		<category><![CDATA[Online Advertisers Unparalleled Control;]]></category>
		<category><![CDATA[Online Advertising Efforts]]></category>
		<category><![CDATA[online media plans;]]></category>
		<category><![CDATA[real time]]></category>
		<category><![CDATA[the retail;]]></category>
		<category><![CDATA[travel sector;]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Western Europe]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1785</guid>
		<description><![CDATA[Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-948" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/09/specificmedialogo.gif" alt="" width="206" height="36" /></a>Customizable Ad Templates Maximize Impact while Minimizing Creative Investment</p>
<p>Saving Advertisers Significant Time and Money</p>
<p>Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of <strong>Dynamic Display</strong>™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.</p>
<p>The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more.  By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.<br />
<span id="more-1785"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>Combined with Specific Media’s leading demographic, behavioral, contextual, geographic and retargeting technologies, the Dynamic Display platform saves advertisers time and money while enabling them to reach relevant audiences with pinpoint accuracy and unparalleled efficiency. The platform is particularly beneficial for large organizations that offer a variety of products or services, or vary their message to add relevance and impact when targeting segmented audiences.</p>
<p>“The Dynamic Display platform represents a significant breakthrough in the way customized messages are streamlined to a mass audience to create maximum impact,” said David Jakubowski, senior vice president, Specific Media. “We feel that this platform, combined with our leading targeting technologies, provides advertisers a way to inject new life into their display advertising strategies.”</p>
<p>The platform’s flexibility allows advertisers to integrate and scale campaigns based on existing data feeds and media buys, while continuously delivering real-time results that can be applied to campaign objectives. Several advertisers within the travel sector are currently leveraging the platform to reach holiday travelers, including American Airlines.</p>
<p>“For the fourth quarter, we wanted to maximize the reach and impact of our online advertising efforts by serving highly relevant and timely messaging to American Airlines’ broad base of travelers,” said Jessie Wallin, digital media planner for the American Airlines account at TM Advertising. “Specific Media’s Dynamic Display platform allows us to simplify the process of delivering highly customized messages by assigning each audience segment to one of dozens of creative combinations.”</p>
<p>Specific Media’s Dynamic Display platform is available to advertisers across a variety of industries including the retail, automotive, consumer packaged goods and entertainment sectors.</p>
<p>About Specific Media</p>
<p><a href="http://www.specificmedia.com" target="_blank" rel="nofollow">Specific Media</a> is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/11/12/specific-media-launches-dynamic-display-platform-providing-online-advertisers-unparalleled-control-and-efficiency-in-delivering-customized-ads-to-relevant-audiences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK Joins The Humane Society of the United States in Support of Proposition 2</title>
		<link>http://www.adoperationsonline.com/2008/11/03/interclick-joins-the-humane-society-of-the-united-states-in-support-of-proposition-2/</link>
		<comments>http://www.adoperationsonline.com/2008/11/03/interclick-joins-the-humane-society-of-the-united-states-in-support-of-proposition-2/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 09:45:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Carrie Lewis]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food safety]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[Humane Society]]></category>
		<category><![CDATA[Humane Society of the United States]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[Michael Katz]]></category>
		<category><![CDATA[Network Advertising Initiative]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[Online Advertisements Encouraging]]></category>
		<category><![CDATA[online advertising reach]]></category>
		<category><![CDATA[online population]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Washington]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1508</guid>
		<description><![CDATA[National Ad Network to Run a Series of Online Advertisements Encouraging a “YES” Vote on Prop 2 NEW YORK &#38; WASHINGTON &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1) and The Humane Society of the United States have teamed up to raise awareness of Proposition 2, the Prevention of Farm [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>National Ad Network to Run a Series of Online Advertisements Encouraging a “YES” Vote on Prop 2</p>
<p>NEW YORK &amp; WASHINGTON &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1) and The Humane Society of the United States have teamed up to raise awareness of <strong>Proposition 2, the Prevention of Farm Animal Cruelty Act</strong>, an initiative that will appear on California’s November 2008 ballot. A “YES” vote passing Proposition 2 will improve food safety and reduce animal suffering.</p>
<p>interCLICK is supporting The Humane Society’s Prop 2 awareness campaign by running a series of banner ads across its network, free of charge, through election day on November 4. The ads will appear across interCLICK’s network that reaches two thirds of the US online population.<br />
<span id="more-1508"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>“All animals, including those raised for food, deserve humane treatment. Passing Prop 2 will alleviate some of the worst abuses of animals on factory farms,” said Carrie Lewis, internet marketing manager for The Humane Society of the United States. “We are deeply appreciative of interCLICK’s efforts to support this cause and the use of its online advertising reach and resources to encourage voters to take action on November 4 in favor of this initiative.”</p>
<p>Prop 2 will provide more humane treatment of millions of farm animals by phasing out their confinement in small crates and cages. The law would take effect in 2015 and reduce the suffering of nearly 20 million animals confined on California factory farms. In addition to helping prevent cruelty to animals, Prop 2 was created to achieve related goals including improving consumer health and safety, supporting family farmers, and safeguarding the environment by protecting air and water. To learn more about Prop 2 in California, visit YESonProp2.com.</p>
<p>“As one of the nation’s largest ad networks, we are in a fortunate position to be able to support causes, like California’s Prop 2, by donating free ad impressions to raise awareness and encourage voter participation,” said Michael Katz, president, interCLICK, Inc. “We applaud the commitment of The Humane Society for its support of this initiative to protect animals from unacceptable abuse and we stand behind their efforts 100 percent.”</p>
<p>(1) According to comScore Media Metrix, June 2008</p>
<p>About The Humane Society</p>
<p>The Humane Society of the United States is the nation&#8217;s largest animal protection organization — backed by 10.5 million Americans, or one of every 30. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty — on the web at <a rel="nofollow" href="http://www.humanesociety.org" target="_blank">http://www.humanesociety.org</a>.</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. interCLICK is a member of the Network Advertising Initiative (NAI). For more information about the interCLICK Network, visit <a rel="nofollow" href="http://www.interclick.com" target="_blank">http://www.interclick.com</a>.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/11/03/interclick-joins-the-humane-society-of-the-united-states-in-support-of-proposition-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK, Inc. Secures $3 Million Revolving Credit Facility</title>
		<link>http://www.adoperationsonline.com/2008/10/24/interclick-inc-secures-3-million-revolving-credit-facility/</link>
		<comments>http://www.adoperationsonline.com/2008/10/24/interclick-inc-secures-3-million-revolving-credit-facility/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 08:00:27 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[Company's national sales force]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[Internet population]]></category>
		<category><![CDATA[Michael Mathews]]></category>
		<category><![CDATA[Million Revolving Credit Facility]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[Silicon Valley Bank]]></category>
		<category><![CDATA[USD]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1352</guid>
		<description><![CDATA[Company Announces Preliminary Record 2008 Third Quarter Results NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), announced that the Company has entered into a $3 million revolving credit facility with Silicon Valley Bank to finance up to $3.75 million of its accounts receivable. The credit facility’s interest rate [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="AdOperationsOnline" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>Company Announces Preliminary Record 2008 Third Quarter Results</p>
<p>NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), announced that the Company has entered into a $3 million revolving credit facility with Silicon Valley Bank to finance up to $3.75 million of its accounts receivable. The credit facility’s interest rate is Prime Rate plus 2%. This financing is expected to support working capital requirements as the Company enters the seasonally strongest fourth quarter of its fiscal year as well as provide a foundation for continued growth in 2009.</p>
<p>Recently the Company improved its balance sheet through the repayment of a 12% senior secured promissory note issued by interCLICK which had a face value of approximately $1.7 million as of June 30, 2008, with the new credit facility and a $1.3 million 6% subordinated note.<br />
<span id="more-1352"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>“We believe this new credit agreement, at a time when capital has been very difficult to secure for small companies, will help support our growth and working capital needs during the fourth quarter and beyond,” said Michael Mathews, interCLICK’s Chief Executive Officer. “interCLICK now has not only the financial strength to pursue revenue growth in the fourth quarter but also to execute its 2009 strategic plan that calls for sustaining its growth trajectory.”</p>
<p>The Company also announced preliminary revenue and results for its third quarter ended September 30, 2008. The Company expects to report revenue exceeding $5.7 million, representing a 22% sequential quarterly increase compared to the 2008 second quarter. Gross margin is expected to exceed 30%, compared to 27% in the 2008 second quarter.</p>
<p>“During a highly challenging economic environment, we are pleased to report another record quarter of results,” said Michael Mathews, interCLICK’s Chief Executive Officer. “Our impressive growth and improved margins were a result of interCLICK&#8217;s reach now extending to 65% of the U.S. Internet population from 60% in the 2008 second quarter, the Company&#8217;s national sales force expansion, and the continued shift towards higher margin CPC and CPM revenues, which were more than 85% of total revenue in the quarter.”</p>
<p>The Company expects to announce third quarter results during the first two weeks of November.</p>
<p>(1)According to comScore Media Metrix, June 2008</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/10/24/interclick-inc-secures-3-million-revolving-credit-facility/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>interCLICK Opens Expanded New York City Headquarters, Adds National Sales Team Members</title>
		<link>http://www.adoperationsonline.com/2008/10/15/interclick-opens-expanded-new-york-city-headquarters-adds-national-sales-team-members/</link>
		<comments>http://www.adoperationsonline.com/2008/10/15/interclick-opens-expanded-new-york-city-headquarters-adds-national-sales-team-members/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 10:01:56 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[advertising sales]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Chris Yorro]]></category>
		<category><![CDATA[display advertising sales]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[interCLICK Opens Expanded New York City Headquarters]]></category>
		<category><![CDATA[Laura Driscoll]]></category>
		<category><![CDATA[Michael Katz]]></category>
		<category><![CDATA[Midwest]]></category>
		<category><![CDATA[Monster Worldwide]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[SAN FRANCISCO]]></category>
		<category><![CDATA[Troy Nelson]]></category>
		<category><![CDATA[Union Square]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1275</guid>
		<description><![CDATA[Experienced Executives from Yahoo, Monster Worldwide Join interCLICK to Help Fuel Rapid Growth NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), today announced it has moved its headquarters to accommodate aggressive business expansion. Remaining in the Union Square area of New York City, interCLICK has moved to a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="AdOperationsOnline" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>Experienced Executives from Yahoo, Monster Worldwide Join interCLICK to Help Fuel Rapid Growth</p>
<p>NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), today announced it has moved its headquarters to accommodate aggressive business expansion. Remaining in the Union Square area of New York City, interCLICK has moved to a larger space at 257 Park Avenue South, Suite 602, New York, NY 10010.</p>
<p>interCLICK has also hired three new senior executives for its recently-opened offices in San Francisco and Chicago, exemplifying the company’s national breadth and presence. Chris Yorro and Troy Nelson will be sales directors in the San Francisco office, and Laura Driscoll will serve as director of advertising sales in Chicago.<br />
<span id="more-1275"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>Laura Driscoll was formerly Midwest sales manager at Monster Worldwide, where she was responsible for display advertising sales for Monster properties such as Monster.com, Tickle.com, Bebo.com and Hi5.com. Prior to joining interCLICK, Yorro and Nelson were both strategic account managers for IAC Advertising, and also served as major/key account executives at Yahoo.</p>
<p>“We are thrilled to be able to attract three sales executives of this caliber around the country,” said Michael Katz, president, interCLICK, Inc. “All three executives have a proven track record and their industry experience provides each of them with valuable insight into providing clients with the right solutions. We have aggressive growth goals in 2009 and are confident that Laura, Chris, and Troy will help us reach those goals.”</p>
<p>(1)According to comScore Media Metrix, June 2008</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/10/15/interclick-opens-expanded-new-york-city-headquarters-adds-national-sales-team-members/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK Joins the Network Advertising Initiative</title>
		<link>http://www.adoperationsonline.com/2008/10/13/interclick-joins-the-network-advertising-initiative/</link>
		<comments>http://www.adoperationsonline.com/2008/10/13/interclick-joins-the-network-advertising-initiative/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 08:00:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising technologies]]></category>
		<category><![CDATA[behavioral advertising]]></category>
		<category><![CDATA[fair and ethical online advertising standards]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[J. Trevor Hughes]]></category>
		<category><![CDATA[Michael Katz]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[online ad targeting practices]]></category>
		<category><![CDATA[online advertising technologies]]></category>
		<category><![CDATA[Online Consumers]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online privacy mount]]></category>
		<category><![CDATA[select group]]></category>
		<category><![CDATA[www.networkadvertising.org]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1200</guid>
		<description><![CDATA[Commitment to Consumer Transparency Is Recognized with interCLICK’s Election to the NAI NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="AdOperationsOnline" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>Commitment to Consumer Transparency Is Recognized with interCLICK’s Election to the NAI</p>
<p>NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met the NAI’s rigorous standards for protecting consumers’ privacy interests associated with online ad targeting practices.</p>
<p>“The NAI is recognized for its commitment to education and industry regulation related to consumer privacy issues, and takes admission of new members very seriously to ensure that the ad networks with which we associate meet our high standards,” said J. Trevor Hughes, executive director, Network Advertising Initiative. “We applaud interCLICK for its consumer privacy efforts and look forward to the company’s contributions to the NAI as we continue to examine the evolution of behavioral targeting and the impact of technology on fair and ethical online advertising standards.”<br />
<span id="more-1200"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>As a member of the NAI, interCLICK has demonstrated its ability to adhere to the principles established by the NAI and will ensure that consumers can continue to easily utilize opt-out functions associated with online behavioral advertising.</p>
<p>“NAI membership is an important piece of our overall transparency value proposition. We are committed to improving transparency and choice for the consumer, advertiser and publisher,” said Michael Katz, president, interCLICK, Inc. “interCLICK has pioneered transparency in the ad network space over the past few years and we believe ensuring consumer transparency is an integral component for our industry. We look forward to becoming an active member of the organization and fully supporting its education and regulatory initiatives.”</p>
<p>1 According to comScore Media Metrix, June 2008</p>
<p>About the NAI</p>
<p>The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI meets these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/10/13/interclick-joins-the-network-advertising-initiative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>interCLICK Increases Financial Flexibility Through Repayment of Senior Secured Promissory Note</title>
		<link>http://www.adoperationsonline.com/2008/10/10/interclick-increases-financial-flexibility-through-repayment-of-senior-secured-promissory-note/</link>
		<comments>http://www.adoperationsonline.com/2008/10/10/interclick-increases-financial-flexibility-through-repayment-of-senior-secured-promissory-note/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 09:02:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[interCLICK]]></category>
		<category><![CDATA[ad network]]></category>
		<category><![CDATA[geographic and retargeting ;]]></category>
		<category><![CDATA[geographic and retargeting technologies]]></category>
		<category><![CDATA[interCLICK Inc.]]></category>
		<category><![CDATA[Longview Marquis Master Fund]]></category>
		<category><![CDATA[Michael Mathews]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[online ad network]]></category>
		<category><![CDATA[USD]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1191</guid>
		<description><![CDATA[NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), announced today that it has repaid the balance of the 12% senior secured promissory note (the “Note”) issued by the Company to Longview Marquis Master Fund, L.P. in the initial principal amount of $4,388,889, which was due on September 29, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1192" title="AdOperationsOnline" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/interclicklogo.jpg" alt="" width="87" height="37" /></a>NEW YORK &#8211; interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), announced today that it has repaid the balance of the 12% senior secured promissory note (the “Note”) issued by the Company to Longview Marquis Master Fund, L.P. in the initial principal amount of $4,388,889, which was due on September 29, 2008. The Note, which had a face value of approximately $1.7 million as of June 30, 2008, was secured by a first security interest on all of the Company’s and its subsidiaries’ assets.</p>
<p>“The repayment of the Note increases the Company’s financial flexibility and should improve its ability to secure a revolving credit facility to support working capital requirements as it enters the seasonally strongest period of its year,” said Michael Mathews, CEO. “As a result of the significant improvements to interCLICK’s balance sheet, we believe the Company is well positioned to continue to invest in its businesses to support further growth.”<br />
<span id="more-1191"></span></p>
<div style="display:block;float:right;margin: 5px 5px 5px 5px;"><!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--><br />
<script type="text/javascript"><!--
  GA_googleFillSlot("Digital_Media_Blog-large_rectangle_runofsite");
// --></script><br />
<!-- END OF TAG FOR SLOT Digital_Media_Blog-large_rectangle_runofsite<br />
--></div>
<p>Since the completion of the first quarter ended March 30, 2008, interCLICK has repaid approximately $4.5 million in indebtedness.</p>
<p>(1) According to comScore Media Metrix, June 2008</p>
<p>About interCLICK</p>
<p>interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://www.adoperationsonline.com/2008/10/10/interclick-increases-financial-flexibility-through-repayment-of-senior-secured-promissory-note/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

