Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia
LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia.
Michael Chabert, previously of AOL’s Advertising .com, has been appointed as Vice President of Northern Europe and will be responsible for overseeing the Danish launch, establishing Specific Media’s presence in Northern Europe and growing the company’s market share in this new territory. Prior to joining Specific Media, Chabert was the Country Manager of Advertising.com’s Denmark office for seven years, during which time he grew revenue by 100% between 2005 and 2006, negotiated contracts with the top 50 advertisers and 20 leading commercial portals in Denmark and expanded the office from one person to 15 members of staff.
Read the full story

