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Specific Media Announces Strategic Expansion Plans for Northern Europe


Ad Operations OnlineOnline Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia

LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia.

Michael Chabert, previously of AOL’s Advertising .com, has been appointed as Vice President of Northern Europe and will be responsible for overseeing the Danish launch, establishing Specific Media’s presence in Northern Europe and growing the company’s market share in this new territory. Prior to joining Specific Media, Chabert was the Country Manager of Advertising.com’s Denmark office for seven years, during which time he grew revenue by 100% between 2005 and 2006, negotiated contracts with the top 50 advertisers and 20 leading commercial portals in Denmark and expanded the office from one person to 15 members of staff.
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Posted in Ad Networks and Platforms, Marketing Strategy, Specific MediaComments (0)

interCLICK, Inc. to Announce 2008 Fourth Quarter and Year-End Financial Results on Wednesday, February 11th


Company to Hold Conference Call at 4:30 pm. Eastern time that day

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), one of the largest advertising networks in the U.S., announced today that it will release its 2008 fourth quarter and year-end financial results for the period ended December 31, 2008 on Wednesday, February 11th after the market closes.

The Company will hold a conference call for the investment community at 4:30 p.m. eastern time that day, where it will discuss the financial results and will provide its business outlook for 2009 including the first quarter.

Interested parties should dial (888) 438-5525 or (719) 325-2493 (internationally) and use passcode 2945688. There will be a playback available for 30 days following completion of the call. To listen to the playback, please call (888) 203-1112 or (719) 457-0820 (internationally) and use the same passcode.
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interCLICK Raises 4Q08 Revenue and Gross Margin Guidance


Company to Report 4Q08 Positive Adjusted EBITDA

NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), one of the largest advertising networks in the U.S., provided an update on its business outlook for its fourth quarter ending December 31, 2008. The Company now expects revenue for the fourth quarter to exceed $7 million, compared to its previous forecast for revenue to exceed $6.5 million. The Company also anticipates that 4Q08 gross margin will exceed 35%. Previously, interCLICK estimated that gross margin would exceed 31%.

In addition, interCLICK announced that it expects for the fourth quarter to report its first quarter of positive Adjusted EBITDA* since becoming a public company.
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interCLICK Announced Third Quarter Results


Pro Forma Revenue Increases 65% Year-Over-Year, 23% Sequentially

NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), the fastest growing advertising network in the US according to comScore*, announced today results for the third quarter ended September 30, 2008. Third quarter revenue of $5.76 million increased 65% compared to pro forma revenue for the third quarter ended September 30, 2007 of $3.49 million. Revenue exceeded the Company’s previously announced guidance. interCLICK’s 2008 third quarter revenue increased 23.2% sequentially compared to 2008 second quarter revenue of $4.67 million.

Gross profit for the 2008 third quarter was $1.79 million, a 31.1% gross margin representing a sequential increase of 415 basis points from the prior quarter’s 27% gross margin. Gross margin gains are attributable to high client retention, successful delivery of higher quality brand campaigns and improved supply chain management.
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Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences


Customizable Ad Templates Maximize Impact while Minimizing Creative Investment

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.
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Posted in Ad Networks and Platforms, Ad Operations, Specific MediaComments (0)

interCLICK Joins The Humane Society of the United States in Support of Proposition 2


National Ad Network to Run a Series of Online Advertisements Encouraging a “YES” Vote on Prop 2

NEW YORK & WASHINGTON – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1) and The Humane Society of the United States have teamed up to raise awareness of Proposition 2, the Prevention of Farm Animal Cruelty Act, an initiative that will appear on California’s November 2008 ballot. A “YES” vote passing Proposition 2 will improve food safety and reduce animal suffering.

interCLICK is supporting The Humane Society’s Prop 2 awareness campaign by running a series of banner ads across its network, free of charge, through election day on November 4. The ads will appear across interCLICK’s network that reaches two thirds of the US online population.
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interCLICK, Inc. Secures $3 Million Revolving Credit Facility


Company Announces Preliminary Record 2008 Third Quarter Results

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), announced that the Company has entered into a $3 million revolving credit facility with Silicon Valley Bank to finance up to $3.75 million of its accounts receivable. The credit facility’s interest rate is Prime Rate plus 2%. This financing is expected to support working capital requirements as the Company enters the seasonally strongest fourth quarter of its fiscal year as well as provide a foundation for continued growth in 2009.

Recently the Company improved its balance sheet through the repayment of a 12% senior secured promissory note issued by interCLICK which had a face value of approximately $1.7 million as of June 30, 2008, with the new credit facility and a $1.3 million 6% subordinated note.
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interCLICK Opens Expanded New York City Headquarters, Adds National Sales Team Members


Experienced Executives from Yahoo, Monster Worldwide Join interCLICK to Help Fuel Rapid Growth

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), today announced it has moved its headquarters to accommodate aggressive business expansion. Remaining in the Union Square area of New York City, interCLICK has moved to a larger space at 257 Park Avenue South, Suite 602, New York, NY 10010.

interCLICK has also hired three new senior executives for its recently-opened offices in San Francisco and Chicago, exemplifying the company’s national breadth and presence. Chris Yorro and Troy Nelson will be sales directors in the San Francisco office, and Laura Driscoll will serve as director of advertising sales in Chicago.
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