Tag: General Mills
Microsoft, Yahoo! Veteran Joins WebTrends to Lead Marketing
New VP brings digital marketing experience, in-depth knowledge of WebTrends solutions PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations. [...]
WebTrends Seminars Promote Cost-Conscious Marketing Optimization
Teradata, Brulant and Stratigent partner with WebTrends to offer free, half-day educational seminars in seven U.S. cities PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s [...]
American Marketing Association Announces the Return of Mplanet
Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]
WebTrends Takes Aim at Billions of Dollars in Wasted Search Advertising
SAN JOSE, Calif.–(BUSINESS WIRE)–Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of web analytics and online marketing solutions. WebTrends bases this estimate on results of its new service, WebTrends Ad Director, which will formally debut at the Search Engine Strategies (SES) [...]





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