Executive Strengthens Leadership Team – Embodies Company’s Focus on Creative and Measurable Digital Ad Solutions NEW YORK – Business development and digital sales veteran Mitchell Kreuch has joined PointRoll as…
Industry Veteran to Lead Digital Advertising Technology and Services Company NEW YORK - PointRoll, a Gannett company and a leading provider of digital advertising technology and services, announced the appointment of…
New Capabilities Allow Advertisers to Quickly Turn Standard In-Stream Video Ad Campaigns Into Interactive In-Stream Campaigns Using Turnkey, Flexible Solutions NEW YORK - PointRoll, a Gannett company and the leading provider…
PointRoll, a Gannett company and the leading provider of digital marketing technology, today announced five new vice president promotions across its senior management team. The promotions include: Todd Pasternack to vice president, digital innovation; Cristina Westwood to vice president, operations; George Thomas to vice president, product management; Shannon Thompson to vice president, publisher sales; and Tonya Jones to vice president, finance. These promotions support PointRoll’s commitment to rewarding top talent within the organization and recognizing these employees’ importance to PointRoll’s growth and expansion.
PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from Rovion that is being integrated into PointRoll’s OnPoint Platform, PointRoll’s premiere ad creation, delivery and measurement platform. The new tool empowers anyone to produce and deliver rich, interactive display ads in both Flash and HTML5, including video and mobile, in minutes and without knowing a single line of code.
Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials (vCE) and Digital Analytix Monetization tools to optimize inventory and validate that digital ad impressions have been seen by a desired target audience, a clear requirement for delivering superior advertising performance and the accountability the industry has long needed.
PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed its newest video campaign development technology, InTagration. InTagrationaddresses the challenges faced by many advertisers today who are looking for simplified ways to keep track of and meet publisher specifications for their video campaigns given varying formats and devices.
M&A firm AdMedia Partners today announced that it acted as exclusive financial advisor to BLiNQ Media LLC, a leading social engagement advertising media and technology company, in its acquisition by Gannett Co., Inc., an international media and marketing solutions company.
Gannett Co., Inc. (NYSE: GCI) today named Emma Gilding vice president of Brand Research and Strategy. Gilding formerly was president and principle strategist of in:site, a strategic and planning advisory group for Omnicom Group Inc. She will be based in New York and report to Maryam Banikarim, senior vice president and chief marketing officer at Gannett.
Fergus Mellon has been named senior vice president of Pricing and Planning, National Sales for the Gannett Co., Inc. (NYSE: GCI), Mary Murcko, Gannett’s president of National Sales, announced today. He is responsible for sales pricing, planning and operational leadership and strategy of the National Sales Team. He reports to Murcko and is based in New York City.
