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Life’s Good for LG Electronics as Mindshare Connects Search & Display

Otilia Otlacan | October 8, 2008 | 0 Comments

New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand [...]

Eyeblaster Launches “Tough Love” Ad Campaign At OMMA Conference

Otilia Otlacan | September 17, 2008 | 0 Comments

Premier OMMA sponsor debuts brand campaign touting “parental involvement” with digital marketing. New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the [...]

Eyeblaster Campaign Monitor Awarded Top 10 User Interfaces of 2008

Otilia Otlacan | August 20, 2008 | 2 Comments

Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises [...]

NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good

Otilia Otlacan | June 30, 2008 | 1 Comment

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. As part of a multi-faceted campaign that crosses multiple borders, the [...]

Eyeblaster first to be accredited by MRC for compliance with three IAB ad measurement guidelines

Otilia Otlacan | April 16, 2008 | 0 Comments

New York, New York (April 15, 2008)— Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving: • [...]