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New Research Finds Telecom Advertising to be Second Highest Vertical for User Engagement
New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, today released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows that telecom advertising is the second highest vertical for user engagement – beating out retail, travel, entertainment, apparel and [...]
Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold
New York – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released a semiannual Benchmark report titled, “Planning Audience Reach with ‘Adjusted Unique’.” The new research shows that traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold. [...]
Online Users Are Most Likely to Convert After First Exposure to Finance Campaigns
New York – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released a new study titled “Financial Services: Making Smart Investments in Online Advertising.” The research shows that users are most likely to convert after the first exposure to an ad when compared to subsequent impressions. The full study [...]
New Research shows Entertainment Banners Impact Box Office Revenues
Joint Study from MediaMind and comScore Study Ad Effectiveness and User Behavior in Entertainment Verticals New York, New York - MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in [...]
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but [...]
Doner Picks Eyeblaster’s MediaMind as Preferred Ad Serving Solution
New platform boosts digital media efficiency by 30% New York, New York —Doner announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the [...]
MediaCom Taps Eyeblaster as New Ad Serving Provider
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
Eyeblaster Lights Up the Web with Silverlight
Ad Campaign Manager serves up first Microsoft Silverlight banner campaign New York, New York (April 7, 2009) — Eyeblaster today announced its support for Microsoft’s Silverlight technology. Through Silverlight, Eyeblaster empowers advertisers and marketers to deliver more effective campaigns, enhancing the end user’s experience with new levels of engagement. Silverlight delivers high-fidelity, cross-platform interactive experiences [...]
Ads Come Alive as Advertisers Boost Relevancy for Higher ROI
Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads [...]
Lara Croft Returns in First Full Page North American HD Video Takeover
IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North [...]
Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4
Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster [...]
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