Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying…
Mediaplex’s Founder & CEO Joins Overture’s founding CFO at Leading Advertising Automation Company LOS ANGELES - Rubicon Project CEO and Founder Frank Addante has named former Mediaplex Founder & CEO Greg…
Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.
Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s real-time trading platform, comScore 500 publishers and ad buyers now have a single platform and marketplace for the buying and selling of both display and mobile ad inventory. The debut of REVV for Mobile follows the acquisition of Mobsmith in May 2012.
The Rubicon Project, the leading digital advertising technology company for the comScore 500, has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
The Rubicon Project, the leading advertising technology company for the comScore 500, welcomes Brian Pike, the former Chief Technology Officer for Ticketmaster, one of the world’s largest and most complex exchanges, as Chief Technology Officer at the Rubicon Project. Also joining the Rubicon Project executive team are former Ticketmaster Deputy General Counsel Victoria von Szeliski as General Counsel and former Yahoo VP of Product Management John Slade as SVP of Product Management.
The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect, REVV Creative Control and REVV OS
#RTTS12: The Future Is Happening Now LOS ANGELES – the Rubicon Project, the online advertising technology company, reveals details for its Real Time Trading Summit (#RTTS12) in New York City….
Mark Torres Joins as SVP of People and Culture to Further Support Company Growth LOS ANGELES – the Rubicon Project, the online advertising technology company, today welcomes Brian Barnum to…
