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PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
the Rubicon Project Acquires Fox Audience Network (FAN) for Technology Assets and Team
Company Announces $18 Million Growth Financing and Reaches Profitability Ahead of Plan LOS ANGELES – the Rubicon Project, the advertising technology company, has acquired Fox Audience Network (FAN), one of the Web’s most advanced advertising technology platforms, to significantly expand its team and continue driving rapid revenue growth. The acquisition accelerates the Rubicon Project’s plan [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
MySpace and Fox Audience Network Announce Organizational Integration Plan
MySpace to Leverage FAN’s Team and Leading Advertising Platform; FAN President Adam Bain to Depart LOS ANGELES – News Corporation’s MySpace (http://www.MySpace.com) and Fox Audience Network (FAN) announced a plan to integrate the FAN business directly with MySpace. The move will enable MySpace to leverage FAN’s team and its leading technology platform. In addition, FAN [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
Kantar Media Introduces Internet Ad Network Reporting
First to offer insight into companies, advertisers and products running on ad networks Analysis finds more than 7,000 companies advertising on ad networks New York, NY, April 28 – Kantar Media, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, is introducing Internet ad network competitive tracking reporting.
pubMarketplace Launches Ad Tag Cloud 2.0
An Award-Winning Ad Unit for Web Publishers Ad Tag Cloud 2.0 Also Receives Industry Innovation Award New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.
comScore Releases December 2009 Ranking of Top Ad Networks
AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009
Swine Flu Concerns Cause Surge in Visitation to CDC.gov Social Networking Category Has Record Month Led by Gains at Twitter and Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data [...]
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