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pubMarketplace Launches Ad Tag Cloud 2.0


An Award-Winning Ad Unit for Web Publishers

Ad Tag Cloud 2.0 Also Receives Industry Innovation Award

New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Digital Marketing, IAB, Internet Marketing Services, Online Media, Search Marketing (SEM)Comments (0)

comScore Releases December 2009 Ranking of Top Ad Networks


AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Adconion, Collective Media, Google AdSense, Internet Marketing Services, Online Media, Reports and Studies, Specific Media, Tribal Fusion, Yahoo APT, comScore, interCLICKComments (1)

WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services


Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning

LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.
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Posted in Ad Groups & Agencies, Advertising Industry Deals, Audience Measurement, Digital Marketing, Internet Marketing Services, Online Advertising Challenges, Online Media, WPPComments (3)

comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks


Ad Operations OnlineAOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Adconion, Burst Media, Collective Media, Google, Google AdSense, Google AdWords, Internet Marketing Services, Microsoft, Platform-A, Reports and Studies, Right Media, Specific Media, Tribal Fusion, Turn, Yahoo, Yahoo APT, comScoreComments (0)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009


Ad Operations OnlineSwine Flu Concerns Cause Surge in Visitation to CDC.gov

Social Networking Category Has Record Month Led by Gains at Twitter and Facebook

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the comScore Media Metrix service. April saw Americans turn to the Web for the latest information related to the swine flu, causing traffic to soar at CDC.gov. The month also saw visitation to social networking sites reach record numbers, driven by growth at Twitter.com and Facebook.com, as well as an increase in visitation to real estate and home-related sites as the spring season prompted many Americans to consider home improvements. The tax category also experienced strong growth as procrastinating Americans tried to beat the April 15 deadline.
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Posted in Ad Networks and Platforms, Ad Operations, Audience Measurement, Facebook, Google, Internet Marketing Services, MySpace, Online Advertising Challenges, Online Media, Platform-A, Reports and Studies, Social Networks, Twitter, Yahoo, comScoreComments (0)

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