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Contextual Ad Leader Vibrant Sees 76% Gain in Auto Revenue

Otilia Otlacan | October 27, 2010 | 0 Comments

NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising solutions, reports a 76% increase in auto-related revenue this quarter (Q3 2010) as the auto industry revives after a devastating three years. This increase in auto advertising from OEMs and aftermarket parts and services companies aligns with Vibrant’s expansion in the automotive sector. ComScore [...]

CoTweet Brings in First Revenue as Fortune 500 Companies Embrace Enterprise-level Services for Twitter

Otilia Otlacan | November 20, 2009 | 0 Comments

Coca-Cola, Ford, Microsoft, McDonald’s, SunTrust and Whole Foods Among First To Join CoTweet Enterprise Innovators Program SAN FRANCISCO – The world’s leading brands have embraced the power of the real-time web, and CoTweet is playing a key role in their success. CoTweet announced that companies including Coca-Cola, Ford, McDonald’s, Microsoft, SunTrust, Whole Foods and others [...]

Medio Systems Partners with AdMob to Bolster Mobile Advertising

Otilia Otlacan | September 16, 2008 | 0 Comments

Leaders in Mobile Analytics, Search and Advertising Unite to Monetize the Mobile Web SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to [...]

PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment

Otilia Otlacan | September 12, 2008 | 2 Comments

New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll’s “Demo Limo” SAN FRANCISCO – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple [...]

Jingle Networks, Operator of 1-800-FREE411, Launches In-Call Advertising Network

Otilia Otlacan | September 5, 2008 | 0 Comments

“JingleConnect” Enables Free Directory Assistance Leader to Extend Network of 130,000 Advertisers to Other Companies Seeking In-Call Revenue BEDFORD, Mass. – Jingle Networks, Inc., the leader in free advertiser-supported directory assistance and operator of 1-800-FREE411, has launched “JingleConnect,” an in-call advertising network service to connect advertisers with millions of ready-to-buy consumers. Using its own ad-serving [...]

SpotXchange Adds to NYC Ad Sales Team

Otilia Otlacan | September 4, 2008 | 0 Comments

Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base. With more then fifteen years of experience, Len has evangelized and sold new technology to key decision [...]

2008 OMMA Awards Finalists: Online Advertising Creative

Otilia Otlacan | September 3, 2008 | 1 Comment

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich [...]

Second Annual BlogWorld & New Media Expo Helps Businesses Learn the Best Ways to Implement Blogs and Social Media Strategies

Otilia Otlacan | August 27, 2008 | 2 Comments

Exclusive Pre-Show Event on Sept 19th Focuses on Corporate Blogging, the Use of New Media in Business Environments and Will Feature Fortune 500 Senior Executives LAS VEGAS–(BUSINESS WIRE)–BlogWorld & New Media Expo, the first and only industry-wide tradeshow, conference and media event dedicated to blogging and new media, will offer companies critical real-world information on [...]

AdMob Launches New iPhone 3G Advertising Solutions and Announces $1 Million for iPhone Developers

Otilia Otlacan | July 27, 2008 | 0 Comments

Mobile Advertising Leader Reveals Ads for Web and Application Environments and a Community of Advertisers and Publishers SAN MATEO, Calif. & NEW YORK & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s [...]

In-game Ads: Xbox (Always Sunny) and EA Skate Game (The Simpsons, Ford, Verizon, Subway, BIC)

Otilia Otlacan | June 30, 2008 | 0 Comments

In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. Check out the two videos below to see how in-game advertising (product placement, in fact) currently looks like – you’ll [...]

Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising

Otilia Otlacan | June 6, 2008 | 0 Comments

LONDON, June 6, 2008 – Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. “These awards reflect the growing influence of in-text on the advertising landscape as a whole.” Says Craig Gooding, CCO [...]

Industry Leader PointRoll to Serve Ads on the Google Content Network

Otilia Otlacan | May 19, 2008 | 0 Comments

CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to enable PointRoll’s advertisers to run rich media ad campaigns across the Google content network, one of the world’s largest advertising networks. PointRoll clients can now take advantage of the company’s full-service [...]