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AdRevenue ’08 Explores Online Ad Strategies for New Economic Reality
PubMatic-Sponsored Summit Assembles Media and Advertising Thought Leaders to Address How to Maximize Ad Revenue PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, will host AdRevenue ’08 this Friday, November 14th, at The Golden Gate Club in San Francisco. What: AdRevenue ’08 (www.adrevenue08.com) is a one-day [...]
More Than 100 Million Americans Viewed Mobile Ads in Q3 2008
Limbo’s Quarterly Study Reveals that Mobile Advertising Industry Passes Landmark Threshold, Largely Driven by Text-based Ads BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness [...]
PubMatic Expands Advisory Board and Management Team
PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced the appointment of two new advisory board members, Greg Coleman, CEO of NetSeer and Justin Kuykendall, founder and CEO of Pulpo Media. Mr. Coleman and Mr. Kuykendall will join current advisory board members Greg Stuart, former CEO of the [...]
AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies
Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. [...]
PubMatic AdPrice Index Shows U.S. Economic Slowdown Continuing to Affect Display Advertising
Online Ad Prices Declined 27% in 2008; Downward Trend Drives the Need for More Accountability and Measurability PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today unveiled the PubMatic AdPrice Index for Q3 2008 (www.pubmatic.com/adpriceindex), a quarterly industry-wide measure of online ad network pricing for publishers. The index shows [...]
Glam Media Launches Brash 100 List Honoring Leaders of Change and the Brash 50 Hall of Fame List of Most Inspiring Men of All Time
New Glam Media Campaign “Change the Game” Honors the Bold, Brave and Brash Men That Have Created Positive Change in the World Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc., the pioneer of vertical content networks (www.glammedia.com), today announced the Brash 100 List and the Brash 50 Hall of Fame at the [...]
Glam Media Turns Four
Recognized Pioneer of Vertical Content Networks Now Ranked as Top 10 comScore WebProperty Silicon Valley, CA and New York, NY—October 20, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, celebrates its four-year anniversary today, which also coincides with the company’s new rank as a comScore Media Metrix Top 10 Web property. Today, [...]
Glam Media Launches Glam Luxury – Vertical Network of Luxury Fashion, Premium Travel and Fine Living Sites
Swarovski Headlines as Launch Advertiser Glam provides advertisers with a highly targeted and affluent audience—a must in the challenging global marketplace Silicon Valley, CA and New York, NY—October 8, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Luxury (luxury.glam.com). This new vertical channel for luxury fashion, premium travel [...]
Yodle Expands Successful Online Advertising Practice to Include Franchise Operations, Launches YodleFranchise Offering
Fast-Growth Local Online Advertising Start-Up Sees 700%+ Year-Over-Year Growth NEW YORK – Yodle, Inc., a leader in local online advertising and lead generation, announced today the expansion of its technology platform to include support of franchise operations. The new offering, YodleFranchise, builds on the success of Yodle’s current online advertising solution for individual local businesses [...]
PubMatic Launches Campaign Fulfillment Service for Ad Networks
AdFlex Delivers on Demand Publisher Inventory in a Flexible Way PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex (www.pubmatic.com/adflex), the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, [...]
Glam Media Launches Glam Black Life the Largest Online Network Focused on African American Women
TheYBF.com, Shake Your Beauty, Afrobella and Others Part of Glam Media Network’s Black Life Vertical; Lexus is Launch Sponsor Brisbane, California and New York, New York—September 11, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to the [...]
Glam Media Announces Glam Perks – First Comprehensive Range of Media Service for Publishers
New Services Champion Publisher Success; Glam Publishers Gain Licensed Access to Photos From Splash News Brisbane, CA and New York, NY—Sept 5, 2008—Glam Media (www.glammedia.com), pioneer of vertical content networks, announced the introduction of Glam Perks, a set of value added services for publishers, including a deal with Splash News & Picture Agency that gives [...]









