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Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
PubMatic Launches Open, Real-time Monetization API for Ad Networks and Publishers
PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, announced the official launch of its highly anticipated Application Programming Interface (API). The API will increase revenue for both [...]
PubMatic Offers Ad Networks On Demand International Inventory With Expanded AdFlex Campaign Fulfillment Service
Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since [...]
Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social Media Beyond the Click
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system [...]
PubMatic Enhances Dynamic Default Optimization Technology That Helps Publishers Generate More Revenue From Default Ad Impressions
PubMatic Issues White Paper Detailing New Technology PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, enhanced its Dynamic Default Optimization technology that allows publishers to ensure maximum revenue from every ad impression, despite ad network defaults. PubMatic also released a white paper, available for download [...]
PubMatic Named to Always On’s 2009 “OnMedia 100″ List For Second Year In a Row
Honor Reserved for Top 100 Emerging Companies That Are Creating New Opportunities in the Digital Marketing, Branding, Advertising, and Publishing Industries PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, is proud to announce being named as a 2009 “OnMedia 100” company for the second year [...]
PubMatic AdPrice Index Shows Year-over-Year Drop for Online Ad Prices
Holiday Ad Sales May Have Prevented Big Drop from Q3 2008 to Q4 2008; Sports, Entertainment and Gaming Sites Gain from Previous Quarter PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, unveiled (www.pubmatic.com/adpriceindex) the PubMatic AdPrice Index for Q4 2008, a quarterly industry-wide measure of [...]
Glam Media’s Brash.com Announces the Brash 50 Women
New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009 Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after [...]
DialPlus announced as Smaato Winner of Mobile Advertising Award 2008
Cool mobile application for ad enabled calls convinced international jury Mobile World Congress 2009 SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the [...]
Glam Media Launches Japan
Global Luxury Brands Headline as Launch Advertisers Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today [...]
Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies
Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications [...]
Smaato Announces VC partners for Mobile Advertising Award
Tim Draper Will Join Award Jury Mobile World Congress 2009 SAN FRANCISCO – Smaato Inc., a pioneering provider for mobile advertising solutions announced that Tim Draper of DFJ will join the distinguished jury of the Smaato Mobile Advertising Award. Together with Silicon Valley based Vator.tv and INmobile.org Smaato also announced the names of the four [...]
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