NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media properties have been named to the BtoB Magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the tenth consecutive year – ranked #9 overall.

“Google, Yahoo, TechTarget and GlobalSpec are in the top 10 for delivering on the Internet’s promise of offering increasingly narrow audiences and doing so efficiently,” wrote Sean Callahan, Media Reporter for BtoB magazine.

The Media Power 50 was announced online today, will be published in the May issue of BtoB magazine, and can be found at, http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/305039989/1151

The full list of media in the 2010 Top 10 of the Media Power 50 with TechTarget by rank order include,

1. Wall Street Journal
2. Google.com
3. NFL
4. CNBC’s ‘Power Lunch’
5. Yahoo.com
6. Financial Times/FT.com
7. Forbes/Forbes.com
8. Bloomberg BusinessWeek
9. TechTarget
10. GlobalSpec

To develop the list, BtoB magazine editors interviewed industry analysts, top media buying agencies, the Company’s advertisers, and evaluated such data as advertising revenue and audience to establish the most impactful and powerful business-to-business advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.

“Once again we are proud that our media business model and websites are recognized by our customers, industry analysts and BtoB’s editors as leaders in technology marketing media,” said TechTarget CEO Greg Strakosch. “This honor is a reflection of our understanding of the technology markets, relentless focus on measuring advertising ROI, leadership in online advertising best practices, and continued product innovation.”

About TechTarget

TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 80 technology-specific websites and more than 8.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits these sites in particular. The key statistics concluded:

36% of respondents indicated that they do not access the companion wired web site of the publishers they visit on the mobile web
46% of the respondents are daily visitors to Quattro Network premier mobile web sites
Furthermore, Quattro’s own Network efficiency study revealed that brand marketers realized an average 2% CTR on targeted campaigns with visitors to advertiser micro-sites averaging 3 page views per visit. The combined results clearly demonstrate that the Quattro Network mobile audience is unique and engaged and that brand marketers are driving ROI through targeted mobile campaigns.

“The survey showcases the viability of the mobile Internet as a strong platform for premium content and premier brands to reach a highly interactive, unique audience – anytime, anywhere,” said Andrew Miller, CEO of Quattro Wireless. “Mobile is measurable media. The Quattro Network is a quality network full of category-leading Publishers with a proven track record of driving ROI for advertisers. The combination of the two gives marketers a strong, cost-effective platform to turn to in these challenging economic times.”

“Consumers are becoming increasingly reliant on their mobile devices for news and information,” said Mark Donovan, senior analyst of comScore Mobile. “This M:Audit study with Quattro confirms the industry’s notion that relative to online, the composition of the mobile web audience is unique and in some cases unduplicated. In all cases, this audience is highly engaged with the medium.”

Quattro Wireless and comScore conducted this survey during seven consecutive weeks in August and September 2008.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of three new behavioral segments designed to target shoppers for back to school necessities in the months leading up to the start of the fall semester. These segments, “Fall Clothing Shoppers,” “Back to School Clothing and Supply Shoppers” and “Back to School Computer and Gadget Shoppers,” help advertisers take advantage of the late summer/early fall necessity shopping period and find the exact consumers in the market for their particular product or service.

Each segment is derived from Revenue Science’s highly advanced targeting technology, which utilizes Boolean logic to create unique audience segments and find those consumers who are not only interested in a product, but are ready to buy. Fall clothing shoppers are those people who are researching and shopping for cool weather clothing and fall fashions. Back to school clothing and supply shoppers are students and their parents looking for age-appropriate clothing and school supplies from backpacks to graphing calculators. Technology has become a prominent part of the curriculum, so Revenue Science also created the back to school computer and gadget shoppers segment to find students and parents shopping for electronics and computers for the classroom.

“As a leading agency in our use of behavioral targeting, we are always looking for advanced opportunities to help our clients drive incremental revenue, particularly in key seasonal times such as Back to School. It becomes even more important to be laser sharp in our strategic efforts to effectively allocate precious media dollars during this time of economic strain,” said Robin Neifield, CEO, NetPlus Marketing. “Increased options and focused segmentation that addresses key shopping behavior enhances what we can potentially offer to our clients. Obviously we want to invest where we are most likely to see the most productive returns.”

As gas prices rise and mall traffic slows due to the current economic challenges, marketers are just as concerned with getting the most for their dollar as anyone else. The ability to focus marketing efforts and budget on customers who will be actually generating revenue for them is the key benefit to implementing these segments.

“There’s a massive increase in online shopping during the back to school period. Advertising during this time is crucial as the market is relatively narrow and quite competitive. People are generally shopping less and looking for the best deals,” said Monty Hudson, VP of Sales and Media. “Behavioral targeting has the power to take full advantage of this brief timeframe and our specific segments help advertisers deliver messages to their ideal customers, those with intent to purchase.”

These custom back to school audiences are offered in addition to more than 90 targeted segments in various channels, including Business Travelers, Video Gamers, Stock Traders, Diet & Fitness Enthusiasts, Pet Lovers, Corporate Technologists, Gadget Lovers, Luxury Auto Buyers and many more. Combining these carefully crafted segments with Revenue Science’s powerful Boolean logic capabilities enable any marketer to access targeted audiences at scale.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to recent Jupiter Advertiser Executive studies, 49 percent of advertisers surveyed plan to use behaviorally targeted ads in 2008, and 31 percent claimed that determining where/how to reach their target audience will present the greatest challenge to planning and implementing online advertising in 2008.

With the number of attendees doubling in size from last year, the Partner Summit in Las Vegas brought advertisers, agencies, publishers and industry luminaries together to discuss actual successes, challenges and solutions, present case studies, and learn from each other and the Revenue Science team about the company’s advanced targeting and segmentation capabilities.

As the Internet becomes increasingly fragmented and consumers get bombarded by more and more messages every day, behavioral targeting is helping advertisers reach not only consumers that have interest in their product or service, but also actual intent to purchase. Revenue Science’s richer segmentation based on Boolean logic allows its advertisers to find the type of consumers they are looking for.

“There is enormous revenue potential for behavioral targeting as online communication evolves and provides a wealth of information available to improve the consumer experience,” said Marla Schimke, VP of Marketing for Revenue Science. “Social media, user-generated content and the technology changes in offline media are changing the landscape significantly, and we’re thrilled to bring all of these diverse groups together to learn from each other and really find out how to most effectively adapt to and harness those changes.”

JPMorgan’s senior media equity analyst Imran Khan addressed the fact that rapid growth in page views on sites such as social networks, video sharing and online gaming sites cause audience fragmentation, but provide more opportunity to find your customers with behavioral targeting, no matter where they are online. He noted that pageviews have increased 33 percent over the past 4 years, while CPMs have declined 18 percent. Janet Balis, President of Digital Media Strategies, highlighted the publisher benefits of behavioral targeting such as increased utilization and eCPMs for lower tier inventory, the ability to create new solutions for advertisers, and access to more revenue channels. Agency representatives shared real life case studies discussing their implementations and philosophies about behavioral targeting.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

Exactly how such targeting is done, that is a tech issue far beyond our Online Advertising Basics topic, as it is entirely depending on the ad server used. What is important to us, digital marketers, is to be aware of this facility ad servers have, and use it towards making online campaigns more efficient.

Hour targeting is especially useful when:

- we already know the online buying habits of our target;
- we want to create an association between our products and a certain time of the day when interest might be higher;
- we try to avoid a certain category of customers that are known to be more active at a certain hour interval;
- we know from previous researches that sites where we’re advertising have different categories of visitors, with different interests and behavior, active at certain hours.

Let us try to image some examples of justified hour targeting:

- Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buying power. Similarly, off-hours and weekend targeting could be used when promoting basic desktop systems with a lower price, to a younger audience with less buying power and/or buying decision.

- FMCG products might benefit from targeting ads within hour intervals when these products are more likely to be utilized. We would probably want to place ads for coffee on news web sites during the morning hours; and advertising creams and gels for muscular pains later in the afternoon or evening, when such pains are more likely to occur (am I the only one with a rather uncomfortable desk chair?)

- It is widely known that web surfers using a dial-up connection will primarily get online in the evening and at night. Therefore, if we are to promote products or services destined to dial-up users (modems, access cards, offers to switch to a superior connection) it only makes more business sense to target late hours.

That being said, hour targeting in its narrow, restricted sense, is not always successful. A media planner or an ad trafficker might be tempted to abuse the targeting power of the ad server, only to realize later on that hour targeting is not always a sure way to increase the audience relevancy. For example, a banner for a banking product placed on a business portal would not need hour targeting, as professionals visiting such portals are know to have permanent internet connection at office, at home, or on a mobile device. A regular reader of Financial Times online might opt to access the site in the evening, from the comfort of his home, long after the regular “business hours”, and would be a missed target if we employ business hours targeting.

To conclude, hour targeting for online campaigns makes a very powerful and efficient tool, but needs to be performed only after having carefully assessed the surfing and buying behaviors on web sites where we advertise. Most ad servers, free or premium, do have this targeting capability – use it wisely!

NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Cofina Media, one of Portugal’s largest online publishers, to provide their behavioral targeting technology. Cofina offers a wide range of content, spanning automotive, travel, fashion and technology interests, broadcast across a network of sites reaching many demographics. The partnership with Revenue Science is groundbreaking because it will be the first opportunity for advertisers to effectively target Portuguese behavioral audience segments.

“Until now, behavioral targeting opportunities have gone largely untapped in Portugal,” said Jeremy Mason, managing director of Revenue Science Europe. “With this agreement, Cofina Media brings unprecedented ability for advertisers to connect with specific audience segments based on their interests.”

Automaker Peugeot Portugal, through its media agency Media Contacts, will be the first to use the technology. The company will soon launch a behavioral targeting campaign using both rich media and standard banner ads to promote its new Peugeot 308 model.

“We’ve been waiting for this technology to arrive in the Portuguese market for some time,” said Carla Almeida, Director of Operations for Media Contacts. “Our business is to deliver the right messages to the right people, and behavioural targeting vastly improves the ability to do this for our clients.”

Nuno Ribeiro, director of the internet unit of Cofina Media, echoed these sentiments, saying, “We are already seeing a return on our investment, and are excited to offer cutting-edge advertising possibilities that far exceed what has been available in Portugal. Behavioral targeting has clear advantages for advertisers, who can better direct their messages, and also for Internet users, who will begin to see ads relevant to their individual interests.”

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider’s ever-expanding publisher network.

Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers in the financial intermediary sector with publishers using Revenue Science behavioural targeting services. Clients such as Neptune, Barings and Scottish Widows Investment Partnership have used White Spider’s growing reputation in online advertising to find bespoke solutions in all matters financial.

“Revenue Science has the network we need and the desire to make things happen in the investment advertising sector – Revenue Science are proof that there is something new in advertising,” said Hugh Perkins a Director at White Spider Media. He added that “White Spider Media and Revenue Science share a similar vision in the targeting business drawing on expertise and a proper heritage in advertising to use a resource for everybody’s benefit.”
Jeremy Mason, Managing Director European Operations at Revenue Science adds “White Spider continues to innovate the online media marketplace with advanced solutions for their advertiser clients. Revenue Science is pleased to enable this functionality.”

The first campaign is targeted to run across Interactive Investor, but will be targeted across other sites with the best crossover audience. “Interactive Investor is an ideal site for this financial sector retargeting, and we look forward to working closely with both White Spider and Revenue Science to make it a reality,” said Chris Gawor, Sales Director of Interactive Investor.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioural targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviours per day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, Associated Northcliffe Digital, Financial Times, Gannett, ITV, Guardian.co.uk, Reuters.com, Sky Digital Media, and Telegraph Media Group Revenue Science serves more behaviourally targeted ads than any other company. For more information, please visit www.revenuescience.com.

Full findings of the study, its methodology and results are being presented this afternoon at the iMedia Brand Summit in Coconut Point, Florida.

The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage. Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers.

Further preliminary Starcom data suggests no correlation between display ad clicks and brand metrics, and show no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. The research presentation suggests that when digital campaigns have a branding objective, optimizing for high click rates does not necessarily improve campaign performance.

“There is more and more emphasis by advertisers for greater return-on-objectives in campaigns, particularly in the digital space where the accountability data is so readily available,“ says Starcom USA Director of Connections Research and Analytics Grant Prentice. “Natural Born Clickers shows us that we can’t count on click-through rate as our primary success metric for display ads; Starcom is more reliant on shifts in brand attitude metrics and analytics tying on-line exposure to sales as the true measures of online advertising efficacy.”

“While the click can continue to be a relevant metric for direct response advertising campaigns, this study demonstrates that click performance is the wrong measure for the effectiveness of brand-building campaigns,” said Erin Hunter, executive vice president at comScore. “For many campaigns, the branding effect of the ads is what’s really important and generating clicks is more of an ancillary benefit. Ultimately, judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.”

“One of the underlying values of looking at people and not just pages in our business is that we are able to help uncover behavior that is counterintuitive to what much of the media world assumes about online audiences,” says Daniel Jaye, CEO of TACODA.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by nearly 900 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Starcom USA is a full-service media division of Starcom MediaVest Group (www.smvgroup.com), which is ranked one of the largest media communications agencies in the world and encompasses an integrated network of highly specialized consumer contact companies. Starcom’s organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media. With over 900 employees in the U.S., Starcom delivers brand-building results for many of the world’s leading companies.

TACODA®, Inc. (www.tacoda.com), a wholly owned division of AOL and a Platform A company,runs one of the worlds largest and most advanced behavioral targeting advertising networks. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of web publihers and brand marketers. Its patent pending technologies power TACODA Audience Networks™, which enables brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks™ has more than 4,500 sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, KBB.com and USAToday.com.

“With over 48 networks now claiming some degree of behavioral targeting capabilities, our industry’s challenge is to define behavioral targeting segments that help advertisers better understand what they are buying,” said Jeff Hirsch, Chief Revenue Officer of Revenue Science. “There is a growing need for greater transparency on what data is being used, how it is being used and by whom. Past initiatives have failed because the industry has not taken a collaborative approach, so it benefits us all to make this consortium a success.”

As the behavioral targeting industry continues to grow, confusion surrounding the technology has also expanded along side it. How does behavioral targeting differ from audience retargeting? What constitutes an audience segment? How are segments constructed and where does all this data come from? How should behavioral targeting be measured? These are questions the industry is hearing more and more. Without standards around these issues, it can be difficult for advertisers to plan and execute behaviorally-targeted media buys or measure performance.

Revenue Science hopes the consortium will facilitate a thoughtful discussion among leading professionals that advances the creation and refinement of segment standards that are critical as the share of behavioral targeting dollars is poised for continued growth.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors per day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, Wall Street Journal Digital, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.