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TechTarget Media Among 50 Most Powerful B-to-B Advertising Venues
TechTarget Recognized by BtoB Magazine for the 10th Consecutive Year NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media properties have been named to the BtoB Magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the tenth consecutive year – ranked #9 overall.
comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience
WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such [...]
Revenue Science Launches New Back to School Segments to Target Shopping Needs for the Fall Semester
During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the launch of three new behavioral segments designed to target shoppers for back to school necessities in the months leading up to the start of [...]
Behavioral Targeting Making Massive Strides Due to Richer Segmentation, Higher Engagement and Increased Audience Fragmentation
Publishers, Advertisers, Agencies and Luminaries Discuss Hot Topics in BT at Revenue Science Partner Summit Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to [...]
Online Advertising Basics: Pros and Cons to Hour Targeting
One of the main advantages to using ad servers for your online advertising campaigns is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our Online Advertising Basics topic, as it is entirely depending on the ad server used. What [...]
Cofina Media Brings Revenue Science To Portugal
Behavioral Targeting Media Giant Extends European Presence to 8 Countries NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, announced today that it has been selected by Cofina Media, one of Portugal’s largest online publishers, to provide their behavioral targeting technology. Cofina [...]
White Spider Media Partners With Revenue Science To Provide Advanced Financial Services Targeting
Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement with White Spider Media to target White Spider’s ever-expanding publisher network. Primarily operating in the financial services arena, White Spider Media is the first agency to target and retarget advisers [...]
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics
CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group [...]
Revenue Science to Sponsor Consortium on Behavioral Targeting Standards
NEW YORK (February 11, 2008) — At today’s OMMA Behavioral Summit in New York City, Revenue Science, Inc., offering the most widely-adopted, powerful, and flexible targeting platform for digital media, announced plans to sponsor the Behavioral Targeting Standards Consortium. The objective is to form an association of diverse key industry players who will drive development [...]
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