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	<title>Ad Operations Online &#187; Federico Grosso</title>
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		<title>blinkx Executive Federico Grosso to Present at Digital Hollywood&#8217;s Advertising 2.0</title>
		<link>http://www.adoperationsonline.com/2009/06/09/blinkx-executive-federico-grosso-to-present-at-digital-hollywoods-advertising-20/</link>
		<comments>http://www.adoperationsonline.com/2009/06/09/blinkx-executive-federico-grosso-to-present-at-digital-hollywoods-advertising-20/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 09:15:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4383</guid>
		<description><![CDATA[SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-343" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/blinxlogo.png" alt="Ad Operations Online" width="158" height="72" /></a>SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 p.m. EDT on the panel titled, “<strong>Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate</strong>”.<br />
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<p>A well-respected expert on both online advertising and digital media, Grosso has led his team to create long-term partnerships with global brands such as Reuters, MTV Networks, RealNetworks, Nokia, Microsoft and Shell. A digital media veteran with more than a decade of international experience, Grosso is well-qualified to offer unique insight into the world of online video advertising.</p>
<p>Since inception, blinkx has signed more than 530 media partners and indexed over 35 million hours of video content on the Web, fueling its reputation as one of the most intelligent search engines available today.</p>
<p>blinkx’s unrivaled contextual advertising platform for online video, blinkx AdHoc, is designed to enable blinkx’s media partners to place highly relevant advertising against their video content on the Web. blinkx’s AdHoc platform has revolutionized video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web. It is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners, and, most importantly, a useful, non-disruptive experience for users.</p>
<p>About blinkx</p>
<p>blinkx plc (LSE AIM: BLNX) is the world&#8217;s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx&#8217;s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx&#8217;s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world&#8217;s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com</p>
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		<title>Ad Ops Daily Briefs: October 15 2008</title>
		<link>http://www.adoperationsonline.com/2008/10/15/ad-ops-daily-briefs-october-15-2008/</link>
		<comments>http://www.adoperationsonline.com/2008/10/15/ad-ops-daily-briefs-october-15-2008/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 22:10:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Ops: Daily Bits]]></category>
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		<category><![CDATA[online advertising campaign norms]]></category>
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		<category><![CDATA[Rambler Media Signs Partnership]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1243</guid>
		<description><![CDATA[- InsightExpress Research Identifies Strategies to Help Marketers and Agencies in Tough Advertising Climate InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting online advertising campaigns. The data also points to steps that advertisers and agencies can take to ensure that their branded communications [...]]]></description>
			<content:encoded><![CDATA[<p>- <strong>InsightExpress Research Identifies Strategies to Help Marketers and Agencies in Tough Advertising Climate</strong><br />
InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting online advertising campaigns. The data also points to steps that advertisers and agencies can take to ensure that their branded communications continue to impact a more cautious and frugal consumer.<br />
From January 2007 through August 2008, InsightExpress analyzed a rolling 3-month average of its online advertising campaign norms for key brand metrics (unaided awareness, aided awareness, message association, brand favorability, and purchase intent). The company then compared the data from their InsightNorms normative database against the Consumer Confidence Index, while simultaneously looking deeper for examples of campaigns that continued to outperform benchmarks despite the challenging economic environment.</p>
<p>- <strong>Rambler Media Signs Partnership with Netvibes</strong><br />
Rambler Media Ltd. (“Rambler”), operating one of Russia’s most popular internet brands, today announces that, in line with its strategy to make Rambler.ru Russia’s leading open gateway to the web and favorite homepage, the Company has signed an exclusive multi-year partnership with Netvibes, the leading widget and personalized startpage platform on the web, to power Rambler.ru’s new widget and customization services.<br />
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<p>- <strong>DiversityInPromotions, LLC and m strategies inc. Forge Strategic Alliance to Offer Clients Marketing, Promotions, Public Relations and Media Strategy</strong><br />
DiversityInPromotions, LLC (DIP), a full-service marketing firm combining general marketing/advertising with sports/entertainment events and diverse suppliers, today announced it has entered into a strategic alliance with m strategies inc. (MSI), a full-service public relations agency specializing in media strategy, media training and messaging.</p>
<p>- <strong>blinkx Grows Advertising Sales Team to Meet Growing Online TV Opportunity</strong><br />
blinkx, the world’s largest and most advanced video search engine, today announced a number of new additions to its advertising sales team, to be based in London, New York, Los Angeles, and Chicago. The team has expanded to further support new business development around the globe.<br />
“We’re thrilled to bring some of the industry’s most experienced professionals on board,” said Federico Grosso, senior vice president of business development, blinkx. “We’re confident that our new colleagues will be enormous assets to our team and aid us in taking full advantage of the thriving online video advertising market.”</p>
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