- InsightExpress Research Identifies Strategies to Help Marketers and Agencies in Tough Advertising Climate
InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting online advertising campaigns. The data also points to steps that advertisers and agencies can take to ensure that their branded communications continue to impact a more cautious and frugal consumer.
From January 2007 through August 2008, InsightExpress analyzed a rolling 3-month average of its online advertising campaign norms for key brand metrics (unaided awareness, aided awareness, message association, brand favorability, and purchase intent). The company then compared the data from their InsightNorms normative database against the Consumer Confidence Index, while simultaneously looking deeper for examples of campaigns that continued to outperform benchmarks despite the challenging economic environment.
- Rambler Media Signs Partnership with Netvibes
Rambler Media Ltd. (“Rambler”), operating one of Russia’s most popular internet brands, today announces that, in line with its strategy to make Rambler.ru Russia’s leading open gateway to the web and favorite homepage, the Company has signed an exclusive multi-year partnership with Netvibes, the leading widget and personalized startpage platform on the web, to power Rambler.ru’s new widget and customization services.
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