Tag: Federal Trade Commission
24/7 Real Media Launches Open AdStream 7.0 for Comprehensive Ad Management
Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open [...]
24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting
Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting [...]
24/7 Real Media Adds Performance Tracking Functionality to Open AdStream
Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help [...]
Brian Fitzpatrick Joins 24/7 Real Media as Managing Director of Media, UK
Seasoned Digital Executive to Expand Media Business and Lead Recruitment throughout UK LONDON – September 3, 2008 – 24/7 Real UK Ltd., the leading global digital marketing company, today announced that it has appointed Brian Fitzpatrick as Managing Director of Media UK. In this capacity, he will manage the company’s UK media business including publisher [...]
24/7 Real Media Introduces Open AdStream for Vertical Network Management
NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and [...]
Google – DoubleClick Acquisition Flashback: Remedies Possibly Suggested by Microsoft
Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant, discussing possible remedies to what seemed to have be en the most talked-about event in online advertising last year, the Google – DoubleClick acquisition. The document, a .doc file, is available [...]
24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media
NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer [...]
In Comments to the FTC, the Online Publishers Association Supports Self-Regulation of Online Advertising and Stresses Important Role of Behavioral Advertising to the Future of Digital Media
Magazine Publishers of America Endorses OPA Comments New York, NY – April 11, 2008 – In comments submitted today to the Federal Trade Commission, the Online Publishers Association (OPA) offered its support for the Commission’s goals of promoting self regulation of online advertising and improving consumer awareness of behavioral advertising practices. In addition, OPA emphasized [...]
4,143 Fans Like
13,171 Followers Follow
2,114 Subscribers Subscribe
