Optimedia Releases Content Power Ratings 5.0
Optimedia announced the release of Content Power Ratings 5.0, the agency’s proprietary research report measuring cross-platform audience delivery, social engagement, and advocacy of television programs.
Tag Archives: featured
Genome from Yahoo!: a New Solution Capitalizing on Yahoo!’s Vast Data and Designed to Significantly Improve Online Marketing Campaigns
At Internet Week New York, Yahoo! (NASDAQ:YHOO), the premier digital media company, announced Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.
ADmantX Advanced Contextual Targeting Now Available Through AppNexus
ADmantX, a unique Web service that offers spot-on ad targeting using the most advanced semantic processing on the market, today announced that the company’s advanced contextual targeting data is now available through AppNexus, the world leader in real-time advertising technology. New advanced contextual analytics for ad targeting, such as those offered by ADmantX, are a hot commodity as advertisers and publishers look to meld big data with real-time bidding capabilities.
Rubicon Project Acquires Mobile Advertising Platform, Mobsmith
The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform, REVV, comScore 500 publishers and ad buyers will have a single platform and marketplace for buying and selling of both display and mobile ad inventory.
Adap.tv Platform Unveils New Video Advertising App Center
Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.
Media Audit Council Survey Indicates More Advertisers Are Conducting Media Audits to Improve Effectiveness of Media Investments
At the Association of National Advertisers’ annual Advertising Financial Management Conference today, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procurement professionals on various media auditing topics.
Mobile Use of Social Networks Becoming Preferred Way to Infect Mobile Devices
AVG Technologies (NYSE: AVG), the provider of Internet and mobile security to approximately 108 million active users, released its Q1 2012 Community Powered Threat Report. The report highlights the growing use of mobile devices to connect with social networks and how this is fast becoming a preferred method for cyber criminals to spread malware, particularly on those devices running Android.
The New York Times Company Launches Ricochet, A New Social Media Advertising Program
The New York Times Company announced the launch of Ricochet, a new approach to digital marketing. SAP, along with media agency Mindshare, is the first company to utilize this new marketing solution.
SES San Francisco 2012: Registration Now Open
Incisive Media announced that registration is now open for SES San Francisco 2012, taking place August 13-17 at the Moscone West in downtown San Francisco. Marketers who register for SES San Francisco before April 27 will receive a savings of up to $1,257.
DMG Anti Click Fraud Solution Boosts Trust in Mobile Advertising
DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG’s platform that provides comprehensive real-time visibility of mobile campaigns,
now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive
experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.
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