Payvment, the number one Facebook ecommerce platform, shared results of its second “F-Commerce Facts” survey of over 1,000 sellers on Facebook, the majority of which are small businesses with fewer than 500 Facebook fans. The survey shows that Facebook sellers are optimistic about the 2012 holiday season, with nearly 50 percent of sellers anticipating an increase in sales over last year, while 48 percent plan to run holiday promotions to boost sales.
Tag Archives: facebook advertising
blue sky co. – an online luxury retailer of medical fashion with a designer twist– is a lot like many companies that derives sales from the Internet. The company is always seeking to optimize its marketing mix and dollars in an ongoing effort to more effectively reach new customers and grow its market share.
Adobe Systems Incorporated (Nasdaq:ADBE) released findings from its Adobe® Digital Index report focused on digital advertising industry insights for Q3 2012, as well as an outlook through Q1 2013. Each year, Adobe analyzes advertiser and user behavior from more than $2 billion in annualized spend under management. Based on the report, overall paid search among advertisers continues to grow across geographies, largely due to increasing mobile traffic, but Cost per Click (CPC), conversion rates and return on investment (ROI) varies across PCs, tablet devices and smartphones. Additionally, the report found that brand engagement on Facebook is growing rapidly, making it a valuable social advertising channel to reach consumers.
Nanigans, Inc., developer of market-leading Facebook advertising software, has been named a Strategic Preferred Marketing Developer (PMD). This exclusive program provides Nanigans access to Facebook alpha and beta products, co-development of product planning and go-to-market strategies, improved business support, and priority access to Facebook product and engineering teams.
The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.
Nanigans, Inc., developer of a market-leading Facebook® advertising software, announced its support for Facebook Exchange. Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding.
BLiNQ Media, a Social Engagement AdvertisingSM and technology company that delivers quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insight, today announced the launch of BAM 2.0, one of the most innovative, comprehensive and flexible Facebook® advertising platforms for the world’s largest agencies and brands.
Compass Labs Finds That Facebook’s New View Tag Capability Allows Significant Performance Optimization of Acquisition Focused Campaigns
Compass Labs, the science behind intelligent social media advertising, today announced the availability of Facebook attribution measurement features in its CLIQ™ social advertising platform. CLIQ’s support of Facebook’s view tags for Premium and Marketplace ads enables advertisers to attribute conversions to impressions served, not just clicks. By more effectively attributing conversions, advertisers can better understand their audience, the average time between exposure and conversion and then optimize ads to maximize performance.
Jumpstart Automotive Group, a division of Hearst Magazines and an innovative digital solutions partner for automotive publishers and advertisers, outlined simple advice today to help auto advertisers best maximize their marketing investments, to increase awareness on Facebook and ultimately sell more cars through social media and beyond.
WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.
18 February, 2013
18 February, 2013
18 February, 2013