Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market LONDON - Nanigans, Inc., the lifetime value based advertising technology company, announced the opening of a European…
Powerful New Capability Predicts Social Content Performance to Maximize Engagement LONDON - Adobe Summit EMEA, The Digital Marketing Conference - Adobe Systems Incorporated (Nasdaq: ADBE) announced a powerful new predictive publishing capability for…
Acxiom’s interest and behavior data help ads be more relevant to actual consumer needs LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics, and software-as-a-service company, and Facebook,…
Facebook and Microsoft have recently confirmed that they reached an agreement in which Facebook acquires the Atlas Advertiser Suite from Microsoft. A leader in campaign management and measurement for both…
Advertisers Can “Do Better Advertising” by Delivering Highly Relevant, Time-sensitive Messages to Key Audiences BOSTON - DigilantTM, the leading media-buying platform that enables marketers to “Do Better Advertising TM,” announced that it is serving…
Mobile Leaders Fab, TinyCo and Wooga Partner with Nanigans to Acquire Profitable Customers at Scale; Leverage Nanigans’ Post-Install Measurement and Optimization Technology on Mobile BOSTON - Nanigans, Inc. has released the industry’s…
Consumers want marketers to invest more in email, Facebook and the Web, according to a new study by global interactive provider ExactTarget (NYSE:ET).
Social Reactor, the premium social engagement platform, today announced its official launch after a successful beta program. Social Reactor provides advertisers with access to more than 250 million engaged followers of social influencers and celebrities on social media platforms such as Twitter and Tumblr, enabling brands and marketers to effectively target and engage with their audience.
Altitude Digital, an online display and video advertising company, received confirmation that Facebook approved the company’s video brand Visualtising as an online advertising provider.
Ad marketers and agencies seeking new options to boost remarketing performance will now be able to do so by leveraging Netmining’s audience targeting solution to access Facebook® Exchange. Netmining is in a set of third party ad tech companies that have integrated their systems to the Facebook® Exchange in order to deliver more robust services to their clients and partners.
