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	<title>Ad Operations Online &#187; European</title>
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		<title>Social Networking Has Banner Year in France, Growing 45 Percent</title>
		<link>http://www.adoperationsonline.com/2009/02/20/social-networking-has-banner-year-in-france-growing-45-percent/</link>
		<comments>http://www.adoperationsonline.com/2009/02/20/social-networking-has-banner-year-in-france-growing-45-percent/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 09:51:30 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[comScore]]></category>
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		<category><![CDATA[Social Media Advertising]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2841</guid>
		<description><![CDATA[French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-408" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/comscorelogo.gif" alt="Ad Operations Online" width="243" height="59" /></a>French Language Interface Introduction Helps Facebook Surge into Top Position</p>
<p>LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.</p>
<p>Social Networking Attracts Three Quarters of European Internet Users<br />
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).<br />
<span id="more-2841"></span><br />
______________________________________________________________________<br />
European Social Networking Reach by Country<br />
Total Europe, Age 15+ &#8211; Home &amp; Work Locations*<br />
December 2008<br />
Source: comScore World Metrix<br />
______________________________________________________________________<br />
Country            Total Unique Visitors (000)   % Reach of Country’s<br />
to Social Networking            Total Internet<br />
Category                     Audience<br />
______________________________________________________________________<br />
Europe                      210,950                         74.6<br />
United Kingdom               29,263                         79.8<br />
Spain                        13,185                         73.7<br />
Portugal                      2,705                         72.9<br />
Denmark                       2,390                         69.7<br />
Italy                        14,408                         69.3<br />
Belgium                       3,668                         68.2<br />
Germany                      24,901                         67.3<br />
Ireland                       1,131                         66.9<br />
Finland                       2,061                         66.2<br />
Sweden                        3,733                         65.4<br />
Switzerland                   2,804                         64.7<br />
France                       21,745                         63.9<br />
Russia                       18,427                         63.5<br />
Netherlands                   7,438                         63.0<br />
Norway                        1,732                         58.9<br />
Austria                       2,120                         49.7<br />
_______________________________________________________________________</p>
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<p>*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.</p>
<p>Facebook Now the Most Popular Social Networking Site in France<br />
More than 21.7 million French Internet users visited a social networking site in December 2008, up 45 percent versus the previous year. Facebook.com ranked as the most popular social networking site with 12 million visitors, growing 443 percent over the course of the past year after launching a French language user interface in February. Skyrock ranked second with 11 million visitors (up 8 percent), followed by another French site, L’internaute Copains d’Avant, which enjoyed impressive 112 percent growth throughout the year to reach 5.8 million visitors in December. MySpace Sites (3 million visitors) and Flickr.com (1.8 million visitors) rounded out the top five.</p>
<p>______________________________________________________________________<br />
A Selection of Leading Social Networking Sites<br />
Ranked by Total French Unique Visitors (000)*<br />
Total France, Age 15+ &#8211; Home &amp; Work Locations<br />
December 2008 vs. December 2007<br />
Source: comScore World Metrix<br />
_______________________________________________________________________<br />
Property                        Dec-2007        Dec-2008      % Change</p>
<p>Total French Internet Audience    28,729          34,010           18%<br />
Social Networking                 14,984          21,745           45%<br />
Facebook.com                       2,211          11,996          443%<br />
Skyrock                           10,221          11,042            8%<br />
Linternaute Copains d Avant        2,709           5,753          112%<br />
MySpace Sites                      2,597           2,994           15%<br />
Flickr.com                           824           1,809          120%<br />
Trombi.com                         1,144           1,456           27%<br />
Hi5.com                              528             980           86%<br />
Netlog.com                           738             920           25%<br />
Viadeo                               334             904          171%<br />
Badoo.com                            563             733           30%<br />
_______________________________________________________________________<br />
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.</p>
<p>“2008 was a significant year for social networking in France,” said Mike Read, SVP and Managing Director of comScore, Europe. “Not only was it a year that saw significant growth, but it was also a period in which Facebook took the category by storm after translating its interface into French early in the year. It will be interesting to see what happens in 2009 as Facebook and native social network, Skyrock, battle for the top position in the French market.”</p>
<p>About comScore<br />
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate</p>
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		<title>Ad Ops Daily Briefs: October 1 2008</title>
		<link>http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/</link>
		<comments>http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:46:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[Ad Ops: Daily Bits]]></category>
		<category><![CDATA[Azoogle - Epic Advertising]]></category>
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		<category><![CDATA[appointed international online marketing veteran]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1127</guid>
		<description><![CDATA[- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other [...]]]></description>
			<content:encoded><![CDATA[<p>- <strong>Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day</strong><br />
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.</p>
<p>- <strong>Epic Advertising Appoints Rob Wilson</strong><br />
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&amp;L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.</p>
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		<title>MIVA Commences E.U. Restructuring</title>
		<link>http://www.adoperationsonline.com/2008/08/22/miva-commences-eu-restructuring/</link>
		<comments>http://www.adoperationsonline.com/2008/08/22/miva-commences-eu-restructuring/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 08:48:59 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[Miva]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=804</guid>
		<description><![CDATA[Restructuring expected to deliver positive Adjusted EBITDA for MIVA Media E.U. in Q4 2008 NEW YORK&#8211;(BUSINESS WIRE)&#8211;MIVA, Inc., (NASDAQ:MIVA), a digital media company, today announced the commencement of a restructuring program across its MIVA Media E.U. operations. The restructuring, which is due to be completed in Q4 2008, is expected to result in consolidation of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-650" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/mivalogo.gif" alt="" width="151" height="40" /></a>Restructuring expected to deliver positive Adjusted EBITDA for MIVA Media E.U. in Q4 2008</p>
<p>NEW YORK&#8211;(BUSINESS WIRE)&#8211;MIVA, Inc., (NASDAQ:MIVA), a digital media company, today announced the commencement of a restructuring program across its MIVA Media E.U. operations. The restructuring, which is due to be completed in Q4 2008, is expected to result in consolidation of the MIVA Media E.U. operations through the closure of several existing offices and a reduction in the company’s European workforce.</p>
<p>Under the restructuring, MIVA Media E.U. is expected to reach Adjusted EBITDA profitability in the fourth quarter of 2008. This follows Adjusted EBITDA losses in the E.U. of approximately $3.6 million in the first half of 2008, and GAAP net losses in the E.U. in the first half of 2008 of approximately $4.5 million1. It is expected that the restructuring expense will result in one-time charges in Q3 2008 of up to approximately $4 million.<span id="more-804"></span></p>
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<p>“We believe that this restructuring will enable us to continue to serve our advertisers and publishers across Europe, but on a profitable basis,” commented Peter Corrao, President and Chief Executive Officer, MIVA, Inc. “We further believe that our U.S. and consolidated E.U. Media businesses should benefit from the new MIVA Media technology platform expected in the fourth quarter.”</p>
<p>The restructuring is subject to regulatory requirements in the individual European territories. MIVA, Inc. currently has European offices in the U.K., France, Germany and Spain.</p>
<p><a rel="nofollow" href="http://www.miva.com" target="_blank">www.miva.com</a></p>
<p>About MIVA®, Inc.</p>
<p>MIVA, Inc. (NASDAQ:MIVA) is an integrated digital media and advertising company, which has two specific focuses: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.</p>
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		<title>ValueClick, Inc. Turns 10; Celebrates a Decade of Performance in Online Advertising</title>
		<link>http://www.adoperationsonline.com/2008/04/14/valueclick-inc-turns-10-celebrates-a-decade-of-performance-in-online-advertising/</link>
		<comments>http://www.adoperationsonline.com/2008/04/14/valueclick-inc-turns-10-celebrates-a-decade-of-performance-in-online-advertising/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 10:55:59 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
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		<category><![CDATA[Online Advertising WESTLAKE VILLAGE]]></category>
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		<description><![CDATA[WESTLAKE VILLAGE, Calif.&#8211;(BUSINESS WIRE)&#8211;April 14, 2008&#8211;ValueClick, Inc. (Nasdaq:VCLK) commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising. From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-372" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/valueclicklogo.jpg" alt="" width="119" height="59" /></a>WESTLAKE VILLAGE, Calif.&#8211;(BUSINESS WIRE)&#8211;April 14, 2008&#8211;ValueClick, Inc. (Nasdaq:VCLK) commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising.</p>
<p>From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions since then, ValueClick reported $646 million in revenue in 2007 and now boasts more than 1,400 employees in offices across the U.S., Europe and Asia. A full chronology of ValueClick&#8217;s history is available at http://www.valueclick.com/about/history.html.</p>
<p>As the largest diversified, independently-held online marketing service provider in the world, highlights of ValueClick&#8217;s many accomplishments in its first ten years include:<br />
<span id="more-317"></span><br />
- Becoming the global affiliate marketing leader, serving nearly half of the top online retailers who utilize third-party services and driving billions of dollars in e-commerce transactions enabled each year.</p>
<p>- Developing the largest independent display advertising network, with 35 billion impressions across 13,500 sites, collectively reaching, 130 million unique visitors, or 75 percent reach of the U.S. Internet audience each month, along with comparable reach numbers in major European markets.</p>
<p>- Creating one of the most scalable lead generation platforms in the industry, generating millions of qualified leads each month across multiple recruitment channels.</p>
<p>- Building the largest independent ad serving technology provider, with a unified dashboard to manage performance across all Internet advertising channels, as well as a collection of offline media planning and buying software packages that can be used alone or in combination.</p>
<p>- Growing some of the largest consumer comparison shopping properties in the U.S. and Europe.</p>
<p>- Nurturing relationships with more than 5,000 advertisers and 60,000 publisher clients worldwide.</p>
<p>&#8220;We are extremely proud of the accomplishments we have achieved in our first ten years, something made possible only through the enterprising spirit and leadership of our team and the drive and commitment of our performance-minded advertiser and publisher clients,&#8221; said ValueClick CEO Tom Vadnais, who has been with the company since its acquisition of Mediaplex in October, 2001.</p>
<p>Today ValueClick&#8217;s international operations are consolidated under four primary operating units:</p>
<p>Media &#8211; Operating the world&#8217;s largest independent display advertising network, ValueClick Media also offers video advertising, behavioral targeting and large-scale lead generation programs.</p>
<p>Affiliate Marketing &#8211; Under the Commission Junction brand, ValueClick is the leading affiliate marketing services provider worldwide.</p>
<p>Technology &#8211; One of the original third-party and publisher ad serving providers, Mediaplex now offers the ability to manage display, search and affiliate programs from a single interface, as well as offering software for managing offline media campaigns.</p>
<p>Comparison Shopping &#8211; Led by its PriceRunner and Smarter.com brands, ValueClick is the leading comparison shopping property in Europe and the fourth largest in the U.S.</p>
<p>As it begins its second decade, ValueClick shows no signs of slowing down in terms of integration and innovation, developing one of the largest in-stream video advertising networks, advanced behavioral targeting technologies and sophisticated cross-channel attribution and path-to-conversion analytics capabilities.</p>
<p>About ValueClick, Inc.</p>
<p>ValueClick, Inc. (Nasdaq: VCLK) is one of the world&#8217;s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick&#8217;s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.</p>
<p>This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company&#8217;s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under &#8220;Risk Factors&#8221; and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.</p>
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