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Social Networking Has Banner Year in France, Growing 45 Percent


Ad Operations OnlineFrench Language Interface Introduction Helps Facebook Surge into Top Position

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.

Social Networking Attracts Three Quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).
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Posted in Ad Operations, Audience Measurement, Facebook, Internet Strategy, Online Advertising Challenges, Reports and Studies, Social Networks, comScoreComments (0)

Ad Ops Daily Briefs: October 1 2008


- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

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Posted in Ad Networks and Platforms, Ad Ops: Daily Bits, Azoogle - Epic Advertising, Platform-AComments (0)

MIVA Commences E.U. Restructuring


Restructuring expected to deliver positive Adjusted EBITDA for MIVA Media E.U. in Q4 2008

NEW YORK–(BUSINESS WIRE)–MIVA, Inc., (NASDAQ:MIVA), a digital media company, today announced the commencement of a restructuring program across its MIVA Media E.U. operations. The restructuring, which is due to be completed in Q4 2008, is expected to result in consolidation of the MIVA Media E.U. operations through the closure of several existing offices and a reduction in the company’s European workforce.

Under the restructuring, MIVA Media E.U. is expected to reach Adjusted EBITDA profitability in the fourth quarter of 2008. This follows Adjusted EBITDA losses in the E.U. of approximately $3.6 million in the first half of 2008, and GAAP net losses in the E.U. in the first half of 2008 of approximately $4.5 million1. It is expected that the restructuring expense will result in one-time charges in Q3 2008 of up to approximately $4 million. Read the full story

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Posted in Ad Networks and Platforms, MivaComments (1)

ValueClick, Inc. Turns 10; Celebrates a Decade of Performance in Online Advertising


WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–April 14, 2008–ValueClick, Inc. (Nasdaq:VCLK) commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising.

From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions since then, ValueClick reported $646 million in revenue in 2007 and now boasts more than 1,400 employees in offices across the U.S., Europe and Asia. A full chronology of ValueClick’s history is available at http://www.valueclick.com/about/history.html.

As the largest diversified, independently-held online marketing service provider in the world, highlights of ValueClick’s many accomplishments in its first ten years include:
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Posted in Ad Operations, Ad Serving, ValueClickComments (0)

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