Home » Archives for Europe
Tag: Europe
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Immedium Reinvents Display Advertising with Live Banners that Update
BANGKOK – Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads – rich media Internet advertising with dynamically changing content. Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the [...]
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
Specific Media Announces Strategic Expansion Plans for Northern Europe
Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia. [...]
Mobile Internet Search Engine Use Jumped 14% Between 2007 and 2008, Says ABI Research
NEW YORK – According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search, has steadily increased year over year as indicated by [...]
Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective: optimising the advertising inventory by refreshing adverts only once they have been seen, [...]
OneSource Announces an Insightful Free Resource for Sales, Marketing, and Research Professionals
OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]
Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses to Create New Revenue Streams and Monetized Content
NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user [...]
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media
New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers CAMBRIDGE, Mass. – Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, according to new research [...]
ZestADZ Expands Its Global Reach
CHENNAI, India & LOS ANGELES – ZestADZ (www.ZestADZ.com) a leading performance based mobile advertising network announced that it has started expanding its mobile advertising network to mobile advertisers and publishers in US, Europe, South Africa and in Indonesia. ZestADZ initially was focused at the Asian market. After more than a year of significant growth in [...]
SingTel Selects Comverse HUB Mobile Advertising to Deliver Targeted Ads Based on User Preferences, Interests
Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels Mobile World Congress 2009 WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels. [...]
Keep in touch!