eXelate expands its management team to accelerate global product strategy and development with the addition of digital data and analytics pioneer Eugene Becker from WPP’s Xaxis New York, NY – eXelate, the…
AddThis, the largest social infrastructure platform on the open web today announced the launch of global intent-based audience segments, allowing customers to target consumers globally, at the regional or country level. The U.S.-based company will officially launch localized and optimized audience segments in the United Kingdom, France and Germany with plans for additional segments in other European countries.
AddThis launches today a robust set of social plugins, analytics, and audience products to provide a full suite of sharing and engagement tools for publishers and brands. The announcements from the company, formerly known as Clearspring, accompany consolidation of the company’s brands under AddThis and come with new milestones for unique users and domains.
