NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent growth in Q4, accelerating to a 26 percent growth rate in December over the year ago period, in the midst of the starkly slowing overall economy and advertising marketplace. Profits increased apace with solid gains across key advertising categories. All growth came through ongoing operations, as the firm made no acquisitions during 2008.

“We believe 2009 is the year online performance marketing will take its rightful, and permanent, seat at the table alongside other major vehicles in marketing planning and execution, as the difficult environment drives advertisers to demand more from their marketing programs,” said Don Mathis, Epic’s CEO. “Strong growth in challenging times is gratifying and validates our performance-focused strategy, robust technology investments and hard work. But what’s most important and compelling is the story behind the numbers, and what it foretells for our category.”

Consumer products, insurance, entertainment and casual gaming were among Epic’s standout categories, as recession-resistant marketers stepped up activity and consumers responded in kind. E-commerce and direct response-based offerings added a boost towards the end of the year and into early 2009, with the company recording record revenue days throughout early January. The company’s performance is a function in part of Epic’s broad, high-quality publisher network and proprietary, patent-pending technologies.

Mathis said marketers, agencies and analysts are increasingly realizing that the measurement of online marketing campaigns must go beyond clicks and traditional CPM measures, and towards what makes them most effective and scalable.

“There’s a growing understanding that the real promise of Internet marketing is best unlocked by performance-based advertising – that is, thoughtfully calibrated and integrated campaigns, harnessing the power of search, display, and social media and leveraging brand awareness to drive superior customer acquisition,” he said. “Such integrated campaigns need measurement tools that can capture awareness and response, and place the right value on that mix.” Mathis said Epic is fine-tuning its patent-pending brand and performance measurement system that simplifies reporting for advertisers and continually optimizes campaigns based on usage and data.

Mathis cited a recent Gridley & Company media conference that shined a spotlight on performance marketing’s maturation and power. “There was a real sense among network executives, agency heads and other major industry players that while the current downturn in advertising may be cyclical, one of its effects – the rise and importance of performance marketing – will be an enduring legacy of this period,” he said.

About Epic Advertising

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network.

The re-branding will unify the company’s services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the completion of the integration of Bazaar Advertising, the search marketing firm acquired by the company and announced in October, 2007.

Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.

The Epic Advertising brand will also include the Epic Ad Center (EAC), a do-it-yourself tool-kit for small- to medium-sized businesses that automatically creates display, search and coupon ads on a performance basis. Advertisers are able to target their campaigns geographically, demographically and behaviorally using the ads.

Recently, the company announced its international expansion throughout Europe, Latin America and Asia-Pacific, and it expects the name change to facilitate that drive. The company plans to continue this expansion throughout 2008.

“This symbolizes an exciting evolution for our company,” says Don Mathis, President of Epic Advertising. “Until now we were known primarily for our performance-based ad services in North America via our AzoogleAds brand. Our new corporate name will help to showcase all of our services as a seamless offering to advertisers, highlighting our multi-channel approach to performance marketing. As our company moves forward as a global enterprise, we’re working to take performance marketing to the next level.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.