Online performance marketing firm sees trend to performance-based campaigns blending brand and direct response on search, display and social media

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent growth in Q4, accelerating to a 26 percent growth rate in December over the year ago period, in the midst of the starkly slowing overall economy and advertising marketplace. Profits increased apace with solid gains across key advertising categories. All growth came through ongoing operations, as the firm made no acquisitions during 2008.
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Latest results by comScore, Inc. show the company’s expanding internet reach

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc. Read the full story

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services.

New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network.

The re-branding will unify the company’s services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the completion of the integration of Bazaar Advertising, the search marketing firm acquired by the company and announced in October, 2007.

Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.
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