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Music Advertising and Brands Establish Keys to Partnership Success

Otilia Otlacan | July 31, 2009 | 0 Comments

MIDEM 2010 PARIS – For the first time, 17 international experts from music, brands and advertising have defined 10 ‘Commandments’ designed to optimize partnerships between the three sectors.

Akoo Launches Advanced Interactive Entertainment Platform in the Digital Out-of-Home Marketplace

Otilia Otlacan | June 4, 2009 | 1 Comment

490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones like remote controls; platform provides advertisers with engaged national audiences and greater measurability of marketing impact and ROI CHICAGO – Akoo International Inc. announced the national launch of the most [...]

World-Leading Professional Body, The Chartered Institute of Marketing, Selects smartFOCUS

Otilia Otlacan | June 3, 2009 | 0 Comments

Marketing Body with 47,000 Members to Focus on Email Marketing and Its Enhancing Segmentation Capabilities BOSTON & BRISTOL, United Kingdom – The Chartered Institute of Marketing, the world’s leading organization for professional marketers, has selected the smartMARKETER eChannel marketing software tool from smartFOCUS DIGITAL to streamline campaigns and enhance communication and engagement for the thousands [...]

ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.

Otilia Otlacan | March 31, 2009 | 0 Comments

U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]