NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is fitting that headlining the third release of Open AdStream® in 2010, 24/7 Real Media’s robust ad management technology platform for Web publishers, is advanced mobile ad management integrated with display as well as enhanced rich media and video management. These enhancements enable publishers to further maximize revenue across all platforms and mediums and demonstrate 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate client feedback with each new release of Open AdStream.

“The mobile enhancements are derived from working closely with our clients and staying ahead of industry trends to bring additional functionality to Open AdStream in order to provide more seamless targeting, delivery and reporting capabilities for mobile advertising across multiple platforms,” said Nicolle Pangis, SVP Product Management, Global Media and Technology at 24/7 Real Media. “With Open AdStream, clients are positioned to leverage the opportunities arising in mobile advertising and monetize their inventory no matter what platform their audiences view content on.”

The new functionality supporting emerging advertising opportunities will provide a strong foundation to begin and enhance mobile, video, rich media and multiplatform ad management. Open AdStream can support a publisher’s need and desire to expand its advertising management to a multitude of devices, including mobile phones, e-readers, IPTV, kiosks, seat backs and more.

New Features Include:

Updates to Mobile Functionality

New targeting criteria, reports and inventory
Deliver and report on the device type, manufacturer, device groups, OS, and more
Mobile devices such as iPhone, Blackberry, Android, iPad and other e-readers are supported

Rich Media Foundry Innovations

Inclusion of robust, turn-key, rich media formats
New Custom Zone Targeting Option

Design and manage customized zip code zones for more refined geographic targeting
Open AdStream’s technology platform, including mobile, multiplatform, Rich Media Foundry and the most advanced targeting, enables Web publishers to monetize inventory, driving maximum revenue. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.

To learn more about 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers, which includes some of the world’s largest brands. The results of the research indicate that Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion of other marketing channels in 2008, the index of Efficient Frontier customers included in the Q4 report saw a minimal 8 percent decrease year-over-year, while the retail sector saw a 9 percent uptick in spending year-over-year, an indication of the strength of the search marketing channel.

According to industry research firm, eMarketer, “search ad spending may not be recession-proof, but it is proving to be recession-resistant.” eMarketer estimates that although the rate of growth is projected to fall over the next three years, search ad spending growth will continue to be positive, in double digits every year until 2012 when it will rise again to nearly 14 percent.*

“Search engine marketing remains the most accountable sales and client acquisition channel on or offline,” said James Beriker, President and CEO of Efficient Frontier. “To continue to achieve stellar results, the current recession has made it even more critical for search marketers to know their metrics and manage campaigns based on actionable market, sales funnel and conversion data. The reason we work with more than 150 of the most sophisticated search marketers in 20 markets worldwide, and manage more spend than any other firm, is that we use math to automate the process of accurately modeling data and making the right overall strategy and keyword bidding decisions to deliver optimal performance, no matter the market dynamics.”

The Efficient Frontier report shows that Google’s market share leadership was backed by significant gains from Google Content, which experienced 63 percent growth in 2008, clearly reflecting Google’s ongoing focus on improving its targeting and monetization capabilities across the AdSense network. Yahoo, which increased its market share by 1.9 percent in Q3, added another 0.5 percent in Q4 to close out the year with a 3 percent annual gain and total 20 percent market share. Microsoft Live Search now represents 4.2 percent of total search advertising spend for advertisers in the Efficient Frontier index.

ROI Trends

Interestingly, a closer look at spending between the months of September and December 2008 revealed that ROI dropped in most verticals between September and October due to the economic downturn. This led advertisers to reduce budgets and focus on maintaining a positive return. This shift suggests that SEM advertisers have moved from a volume strategy to an ROI and efficiency strategy where budgets are adjusted dynamically to maintain a targeted ROI despite a reduction in search volume. Leveraging Efficient Frontier’s technology and services, its customer-base improved ROI in Q4 by 1 percent year-over-year and 3 percent quarter-over-quarter.

“When shifts in the online marketplace make it more difficult to deliver the desired results, advertisers must depend on the right technology to do the heavy lifting,” added Beriker. “This is where our customers have a distinct advantage. The move at the end of Q4 from a volume model to an ROI and efficiency model needed to happen instantaneously for advertisers to benefit. Our proprietary technology combined with the sophistication of our customers made that shift possible.”

Additional Search Engine Marketing Trends

* Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater decrease in search advertising spend than larger, more established brands. Advertisers spending less than $50,000 per month cut spending by 23 percent year-over-year, with many of the cuts coming between Q3 and Q4 of 2008. Companies that spent more than $200,000 per month only reduced spending by 9 percent over the same time period. These margins are typical during a recession when larger, more sophisticated brands aggressively utilize the search channel to drive revenue and sales while strengthening their position.
* Overall Impression Trends: Overall impressions for search engines are down 6 percent year-over-year. From Q4 2007 to Q4 2008, Google experienced a 3 percent decrease, while Yahoo lost 13 percent impression volume. Microsoft Live garnered 21 percent more impressions in Q4 than in Q3 2008 and gained 18 percent more impressions year-over-year.
* Click-Through Rate Trends: Overall click-through-rates (CTRs) in search were relatively flat year-over-year, gaining only 2 percent. While Microsoft Live Search had higher CTRs than all other search engines from Q1 to Q3 of 2008, it dipped below Google Search in Q4 2008. Google Search CTRs decreased by 2 percent year-over-year, while Yahoo CTRs improved 3 percent year-over-year. Google Content CTRs increased 150 percent year-over-year.
* Cost-Per-Click Highlights: Overall search cost-per-click (CPC) is down 5 percent year-over-year. In the last quarter of 2008, Google Search’s CPC declined by 8 percent, while Microsoft Live Search declined by 3 percent and Yahoo Search declined by 1 percent. Microsoft Live Search has consistently maintained a higher CPC than all other search engines, indicating that advertisers are willing to pay a premium for a high quality, albeit smaller audience.

Trends by Vertical Market

* Automotive: 15 percent decline in spending over 2007, due primarily to lower impression volume, reflecting weakness in consumer demand.
* Finance: 25 percent decline in spend over 2007, with impressions up by 5 percent reflecting high customer demand for financial services, with but fewer qualified conversions.
* Retail: 9 percent increase in spend over 2007, reflecting the strength of the channel in price comparison and shopping efficiency, particularly for more established online brands that increased spend to reach revenue goals.
* Travel and Entertainment: 24 percent decrease in spend year-over year, primarily due to reduced traffic volume, which is down in by 18 percent in the sector year-over-year.

The complete U.S. Search Engine Performance Report: Q4, 2008 is available for download from the Efficient Frontier website.

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of the overall Efficient Frontier U.S. customer base from Q4 2007 through Q4 2008, and covers nearly 92 billion impressions and 600 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel and entertainment, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com/.

*eMarketer: Search Ad Spending: Reactions to a Recession, January 2009

“Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and mobile technologies aimed at the Facebook generation,” said Drew Ianni, chairman of programming for ad:tech North America. “It was a truly remarkable turnout, which confirms our belief that ad:tech is the must-attend event for marketers looking for insights into what is next and new in their field.”

This year’s ad:tech New York drew its standard large crowd of marketing and advertising professionals, just shy of last year’s record-breaking 10,000 attendees, who were eager to gain practical and actionable insights for navigating today’s challenging marketing and advertising landscape. The conference — gathered under the larger theme of how digital is changing ALL media — explored key themes of media convergence, provided new findings on measurement and presented a variety of advice, case studies and insights to provide marketers with the tools for fully engaging consumers at all levels of media interactivity.

Led by keynote addresses from influential industry leaders including CNN/U.S. President Jonathan Klein and Ogilvy & Mather Worldwide Chairman and CEO Shelly Lazarus, the conference also unveiled an outlook of continued industry growth and opportunity, even while acknowledging the leaner times ahead. In his keynote address, Geoffrey Ramsey, CEO of eMarketer projected that while traditional media may shrink in the midst of the global economic downturn, online ad spending is likely to grow by 14.5% in 2009.

Another highly anticipated session was the ad:tech Power Panel titled “The Future of Measurement—How Do We Define the New Media Currency.” Featuring for the first time together executives from Quantcast, Nielsen Online, Hitwise, comScore and Microsoft’s Analytics and Atlas Institute, the panel examined the lessons learned so far in measurement, in an effort to elevate the discussion and explore the future possibilities in an ever-changing media landscape. As audience preferences for media consumption change, marketers have a need for more sophisticated metrics and measurement techniques for digital media.

The diverse slate of panel and breakout sessions covered emerging areas for opportunity, such as advertising through widgets and mobile marketing, and debated recent trends. For instance in the session titled “Will the Long-Tail Go Bankrupt?,” panelists questioned whether the popular long-tail marketing concept is a viable money-making model, in light of current economic conditions. The two-day ad:tech exhibition featured more than 300 exhibitors representing the full spectrum of the digital marketing marketplace. Akamai, comScore, Friendster, eMarketer and Rextopia joined the line-up again, as well as industry heavyweights Yahoo! and Google.

“We received great feedback from our attendees and exhibitors, who were pleasantly surprised at the huge turnout again at this year’s event,” said Don Knox, ad:tech Global VP. “We are encouraged by this response and excited to continue developing ad:tech events that provide value for an industry so full of exploration, innovation and opportunity.”

The next national ad:tech event takes place in San Francisco from April 21-23, 2009 at the Moscone Center West.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions.

New York, NY – July 29, 2008 – As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network.

The new video network – which builds on the company’s experience in delivering and managing targeted video campaigns – is supported by Collective Media’s proprietary AMP™ platform. It allows advertisers to leverage high-quality video content from the premium publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats.

According to data from eMarketer, U.S. spending on Internet video advertising is expected to grow to $4.3 billion by 2011 – and is currently the fastest growing segment of online display advertising. Yet advertisers are often frustrated by the manual processes that still surround many in-stream video network offerings. Collective Media has designed the Collective Video Network as a centralized and automated solution with ‘an encode once and play everywhere’ capability.

Collective Video also provides advertisers with the same audience targeting, optimizing and reporting technology normally reserved for in-page ad units only. Advertisers can take advantage of Collective’s contextual and behavioral targeting platform when running an in-stream video campaign.

“Launching the Collective Video Network is a natural extension of our premium advertising network and the best-in-class technology we’ve developed in the AMP platform,” said Joe Apprendi, CEO of Collective Media. “Our work with brand advertisers in leveraging video inventory has given us a direct understanding of the pain points that still plague this area. The ease of use we’ve built into our video network, relative to implementing, targeting and optimizing a campaign, offers a scalable value proposition to the market.”

Apprendi added that the growing demand among advertisers to connect with relevant, high-quality video content matches the need of top-tier publishers to make smart and appropriate use of their online video assets. “Building on the strength of our publisher network and the inventory we provide, Collective will bring the expertise, quality and service for which we are known seamlessly to the video landscape,” he said.

The Collective Video Network is designed to provide a centralized and automated single-platform solution that is also highly-scalable. Advertisers that run video-based campaigns through the network will benefit from Collective’s comprehensive reporting which provides standardized video view and interaction metrics via the AMP platform.

The Collective Video Network is the latest offering in a growing suite of Collective Media products and services – which also includes the AMP platform as well as Personifi, its audience targeting system.

About Collective Media
Collective Media is a leading online advertising network and technology company. The Collective Network links high quality, brand-name publishers with Fortune 1000 advertisers. Collective Media’s AMP™ offers high end publishers an ad network management platform to create their own branded, vertical ad networks. Collective’s innovative approach enables both brand and direct advertisers to achieve superior results through sophisticated audience targeting technology, including contextual, behavioral, geographic and re-targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective-media.com.

In an effort to cover this exciting area of online marketing from all angles, the panel featured an industry analyst (David Hallerman, senior analyst, eMarketer), a behavioral targeting product expert (Joshua Koran, vice president, targeting and optimization, ValueClick, Inc.), a brand marketer (Julian Chu, Director of Acquisition Marketing, Discover) and an interactive agency executive (Sam Wehrs, Digital Activation Director, Starcom).

Kicking off the event, David Hallerman shared new data from eMarketer suggesting that behavioral targeting ad spending growth will be far stronger than for total Internet advertising. Expected to reach $4.8 billion in 2012, behavioral targeting ad spending will then make up 9.4 percent of total Internet advertising, up from 3.4 percent this year.

Given the rapid proliferation of service providers touting the service, the group discussed and agreed on the need for delineation between the different approaches to behavioral targeting. While it is important to understand the difference between retargeting – which Hallerman referred to as “reactive” – and the more complex models, the panel agreed it is also critical to understand the differences within the more sophisticated group of behavioral targeting approaches, and Joshua Koran shared three designations: “clustering,” “custom business rules” and “predictive attributes.”

The “clustering” approach assigns each visitor to one and only one segment while the “custom business rules” approach offers marketers the ability to target visitors who have done X events in Y days, with Boolean operators of AND, OR and NOT. Finally, the “predictive attributes” approach automates the assignment of interest categories based on the visitor activities that best correlate with performance; thus, the system is continuously learning to identify multiple interest attributes per visitor.

Another notable takeaway was the need for a focus on the customer experience and the corresponding importance of demonstrating value to customers when serving behaviorally targeted ads. Julian Chu offered three questions marketers must address to make behavioral targeting a valuable experience for customers instead of merely serving the ads, which would unavoidably become customer annoyance: How are you going to do it? Where is it going to happen? What is going to happen at that time?

Presented as part of ValueClick Media’s ongoing Media Lounge education event series, this event – The Changing Behavioral Targeting Landscape – as well as the discussion itself underscored the importance of education relative to this increasingly important online advertising technique.
ValueClick Media, which has offered retargeting since 2005, recently announced the public beta of a new behavioral targeting product based on the predictive approach. A full release of the product will be available later this year.

About ValueClick Media
ValueClick Media is one of the world’s largest and most effective performance advertising networks, reaching more than 75 percent of the U.S. Internet audience across 13,500 quality sites. Leveraging its extensive reach, advanced targeting capabilities, superior optimization technology and expertise, ValueClick Media drives scalable results for advertisers and revenue for publishers through its display advertising, lead generation and video solutions.

About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to accomplish their objectives through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

San Francisco, CA (PRWEB) March 5, 2008 — ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.

ad:tech will explore game-changing opportunities such as online video, social networking, mobile advertising, widgets, digital out-of-home advertising and more. One session explores consumers who produce and control their own content using low-cost technology such as a cell phone camera or DVR, forcing advertisers to find new ways to speak to their customers. Failure to engage with these increasingly elusive customers means being left behind.

“Consumers are the new producers, new creative directors and new content creators,” said Drew Ianni, Senior Global Analyst & Programming Chair. “Advertisers must figure out how they fit into the new content landscape.”

Keynote speakers include top marketing experts Jeffrey Hayzlett, Chief Business Development Officer, VP of Eastman Kodak Company and George Kliavkoff, Chief Digital Officer of NBC Universal. Hayzlett will provide valuable insights that help marketing executives responsible for big brands make decisions on new media, and Kliavkoff will share his expertise from developing new business models and markets.

Today’s consumer has found a new sense of power, expecting on-demand content and control over their media consumption. Advertisers are now forced to adapt to this change. “Consumers’ greater control is giving advertisers both an opportunity and a responsibility to deliver the right message to the consumer while continuing to provide a greater depth of engagement,” said Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau. “Digital media is unique in its ability to deliver the right message at the right time in an engaging format.” Rothenberg will speak at the State of the Industry Keynote Roundtable on Wednesday, April 16 at 10 a.m.

Speakers participating in key conversations at ad:tech include executives from Coca Cola, Nestlé and Martha Stewart Living. One such discussion, “The Art of Conversation – Building Great Brands in the Digital Age,” examines ways to create a dialogue now that the customer rules of engagement have changed.

“The interruption/disruption model, so long used for television advertising, is dying out. Marketers are realizing that to connect with consumers in any kind of meaningful way, they need to be in the content business — producing messages that are so compelling, entertaining or informative that consumers will actually seek them out, and even share them with others,” said Geoff Ramsey, Chief Executive Officer and Co-Founder of eMarketer. Ramsey will discuss the online video revolution during the Wednesday, April 16, 4 p.m. session titled “The Geoff Ramsey Experience.”

Additional sessions include:

Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen – The era of the “Fourth Screen” is poised to radically alter both advertiser and consumer perception of what digital media is and what purpose it serves in daily life. Discover how increasing prevalence of digital signage, embedded screens, projected interfaces and kiosks presents a range of new considerations and opportunities for both advertisers and consumers.

You Don’t Know Jack! Teens Speak Out – Samantha Skey, EVP Strategic Marketing for Alloy Media + Marketing helps marketers decode teens’ daily dose of media activity and preferences by talking to digitally savvy teens with candid opinions about what’s hot and what’s not on stage.

Making Widgets and Gadgets Work for You – Widgets and gadgets are presenting increasing opportunities for marketers, letting them expand their audience and reach with key influencers. Be sure to tune in to this discussion with major stakeholders representing the popular social platforms, featuring the research, analytics and solutions for building and deploying these mini-applications across the social media ecosystem.

ad:tech San Francisco will once again play host to the annual ad:tech Awards, honoring the 2008 winners in a ceremony at Mezzanine in San Francisco on the first night of the exposition, Tuesday, April 15. ad:tech will recognize more than 30 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award. For more information about the ceremony, visit: http://www.ad-tech.com/awards/Ceremony.asp.

More than 300 companies at ad:tech San Francisco will provide answers as they help attendees evaluate solutions and stay ahead of the curve. Exhibitors include DoubleClick, Interactive Media, Google, Infobright, LookSmart, Mobile Marketing Association, Motive Interactive, Nielsen Online, Omniture, SeeSaw Networks and ValueClick.

Diamond sponsor: AdShuffle. Platinum sponsors: Casale Media, Ybrant Digital. Gold sponsors: ADRevolution, kowa!bunga. Silver sponsors: AdECN, Advertising.com, BOSSdev, BridgeTrack, GenieKnows.com, Petsky Prunier, Right Media, Ripple, The Useful. Bronze sponsors: AdDrive, Clickbooth, Consumer Direct, EDP, Findology, Leapfrog Online. Premier media partners: Advertising Age, Fast Company, Forbes.com, iMedia Connection, Revenue. Media partners: AdRants, BtoB, blogher, Direct, Digital Moses Confidential, DMNews, eMarketer, MarketingSherpa, pairup, PersonalLife Media, PRWeb, SearchMarketing, SmartBrief, Target Marketing. Association partners: Mobile Marketing Association, Online Publishers Association, BIG, Word of Mouth Marketing Association.

Complete information about the ad:tech San Francisco conference and exposition can be found at: http://www.ad-tech.com/sf/

About ad:tech:
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media:
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.