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24/7 Real Media Adds Mobile Enhancements to the Newest Release of Open AdStream 10
Platform Updates Enable Advanced Mobile, Rich Media and Video Management NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is [...]
Google Leads U.S. Search Advertising Market With 76% Market Share, While Yahoo Gains 3% Market Share Annually According to Efficient Frontier Report
Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]
Obama’s Historic Win Energizes ad:tech New York 2008 and Signals Continued Growth in Digital Marketing
NEW YORK, November 18, 2008 – Election day 2008 and the anticipation of a new president provided the backdrop for ad:tech New York 2008. “Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and [...]
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]
Expert Panel Shares New Insights On Behavioral Targeting And Agree On Need For Further Education And Delineation
Chicago, Ill. – APRIL 11, 2008 –ValueClick Media, a division of ValueClick, Inc. (Nasdaq: VCLK), recently gathered a panel of experts and nearly 100 online marketing professionals, representing marketers and agencies, to debate the most critical aspects of behavioral targeting at the Hard Rock Hotel in Chicago. In an effort to cover this exciting area [...]
Master the Art of Digital Conversation at ad:tech San Francisco
April 15-17 event features NBC Universal, Eastman Kodak Company, Microsoft, Google, Coca Cola and Nestlé, among others. San Francisco, CA (PRWEB) March 5, 2008 — ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters [...]
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