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Efficient Frontier Expands Its International Footprint with Acquisition of Downstream Marketing
Leading Australian Digital Marketing Firm Accelerates International Growth SUNNYVALE, Calif. & SYDNEY – Efficient Frontier today announced that it has extended its international footprint with the acquisition of Downstream Marketing, the largest provider of digital marketing technology and services in Australia. The acquisition provides an opportunity to accelerate growth internationally as well as across emerging [...]
Facebook Ads Get More Competitive as Prices Rise in Q2 2011; Search Spend Growth Slows as Advertisers Focus on ROI
Data Based on Efficient Frontier and Context Optional’s Q2 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – Advertising on Facebook continued to get more competitive in the second quarter of 2011, with Cost Per Clicks (CPCs) increasing by 22% from the first quarter of 2011. Brands that are actively acquiring fans on Facebook are on [...]
Digital Marketing Sector Starts off Strong in Q1 2011; Retail & Finance Lead Growth; Demand for Facebook Ads Soars
Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – The first quarter of 2011 started off strong in the U.S. for digital marketing, with search engine marketing growing by 17% Year on Year (YoY) due primarily to solid increases in the retail and finance categories. Facebook advertising is also getting [...]
BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines
Beta keyword targeting capability offered through BlueKai Intent™, the largest aggregation of in-market shoppers and keyword searchers on the Internet SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with [...]
Efficient Frontier Launches Industry’s First Integrated Search and Display Platform
New Offering Helps Marketers Significantly Improve the Effectiveness of their Online Ad Campaigns SUNNYVALE, Calif. – Efficient Frontier, a leading online performance marketing company, announced its entry into display advertising with a fully integrated display and search marketing optimization platform. The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression [...]
Search Marketing Sector Continues its Rebound with 20% Year on Year Growth
Retail Leads the Comeback Followed by Positive Trends in Finance and Autos; Data Based on Efficient Frontier’s Q1 2010 U.S. Search Engine Performance Report SUNNYVALE, Calif. – In Q1 2010, the Search Engine Marketing (SEM) industry posted solid year on year (YoY) growth of 20% and a quarter on quarter (QoQ) decline of 8%, which [...]
Search Marketing Sector Rebounds After Positive Holiday Season Led By Retail
Spend Expected to Grow by More Than 15 Percent in 2010; Data Based on Efficient Frontier’s Q4 2009 U.S. Search Engine Performance Report SUNNYVALE, Calif. – The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of [...]
Search Engine Marketing Sector Continues Stabilization with Positive Momentum in Retail Going into Holiday Season
Bing Makes Click Share Gains since June Launch Data Based on Efficient Frontier’s Q3 2009 U.S. Search Engine Performance Report SUNNYVALE, Calif. – The Search Engine Marketing (SEM) industry continued its stabilization in the third quarter of 2009 and included some encouraging signs for the fourth quarter. This is according to Efficient Frontier, a leading [...]
Search Engine Marketing Sector Shows Signs of Stabilization; Bing Makes Click Share Gains Since June Launch
Data Based on Efficient Frontier’s Q2 2009 U.S. Search Engine Performance Report SUNNYVALE, Calif. – As the economy slows its free fall, the Search Engine Marketing (SEM) sector appears to have stabilized, according to Efficient Frontier’s U.S. Search Engine Performance Report: Q2 2009. Additionally, Bing captured attention and momentum for Microsoft, increasing its paid click [...]
Despite Continued Belt Tightening Across U.S. Businesses, ROI Remains Strong for Search Engine Marketing, According to Efficient Frontier Report
Q1 2009 Search Engine Performance Report Provides Leading Economic Indicators as Advertisers and Search Engines Compensate for Changing Consumer Behavior to Increase Profitability SUNNYVALE, Calif. – As the recession continues, advertisers and search engines alike have begun to successfully adjust their strategies by mapping to recent changes in consumer behavior to increase profitability. Additionally, return [...]
Google Leads U.S. Search Advertising Market With 76% Market Share, While Yahoo Gains 3% Market Share Annually According to Efficient Frontier Report
Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]
LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008
Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year’s second [...]
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