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eBay Unveils ‘When it’s on your mind, it’s on eBay’ Advertising Campaign
eBay targets the “on-demand shopper” ahead of largest mobile shopping season SAN JOSE, Calif. – eBay, the world’s largest online marketplace and a leader in mobile commerce, unveiled “When it’s on your mind, it’s on eBay.” This advertising campaign speaks to today’s “on-demand shopper,” who prefers to shop anywhere, anytime with a mobile device. The [...]
Dapper’s Fixing Advertising Series Makes Its European Debut in London
Fixing Advertising Came to London to Explore How the Changing Display Landscape That Is Taking North America by Storm Is Taking Shape in Europe SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on [...]
Dapper Announces Fixing Advertising Special Event at SES San Francisco: “The Quants Strike Back”
Dapper Hosts Fireside Chat with eBay and Expedia to Discuss How Search Engine Marketers Can Leverage Their Expertise to Transform Display into a Profitable Channel SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The [...]
ICAP Ocean Tomo to Auction Search Engine and Online Advertising Technology at Upcoming Live Auction March 25th in San Francisco
ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco. The portfolio includes 6 U.S. patent applications and 14 non-US patent applications.
Click Forensics to Help eBay Protect Online Advertisers
Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants AUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that it is working with eBay, the world’s largest online marketplace, to help protect eBay advertisers from fraudulent traffic and [...]
TVGuide.com Chooses PubMatic To Help Manage Non-Guaranteed Ad Inventory
PubMatic’s Best-in-Class Ad Revenue Acceleration Technology Continues To Provide The Most Significant Results To The Web’s Top Publishers PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced that another top-tier publisher has implemented their solution. TVGuide.com, [...]
IMN | Sales in a Click Generates Over $1M in Sales for ProStores Customers, Enhances Integration with Latest ProStores Release
Sales in a Click helps Web merchants effortlessly drive sales to their online stores with easy customer e-newsletters – built and sent automatically each month WALTHAM, Mass. – IMN | Sales in a Click, a fully automated e-newsletter marketing solution, has strengthened its relationship with ProStores, the online store solution owned by eBay, becoming a [...]
Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization
Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a [...]
ExactTarget Launches Test&Target Email Integration at Omniture Summit 2009
SALT LAKE CITY – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of Live Content for Omniture, an email integration for Omniture Test&Target through Omniture Genesis. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web [...]
comScore Releases January 2009 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008. January 2009 U.S. Core Search Rankings Google Sites led the U.S. core search market in [...]
WPP and Omniture Launch Partnership to Improve Marketing ROI
Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will [...]
Shopit Launches the Shopit Media Ad Network
Shopit introduces its highly targeted ecommerce advertising network to social communities across the internet LOS ANGELES – Shopit, best known for its ecommerce enabling tools in social networks, has launched a targeted ecommerce ad network, Shopit Media. Currently in private Beta, Shopit Media will allow sellers to advertise products and services in a highly targeted [...]
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