WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications.

The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites. Collectively, sites in the AdRx Media network have a potential reach of more than 21 million unique visitors per month (comScore Media Metrix, December 2008), making it one of the largest advertising supported health entities online.

eMedTV (www.emedtv.com) features tens of thousands of articles and videos designed to educate patients about health topics and healthy living. HealthCastle.com is the largest online nutrition community run by Registered Dietitians. Hearthstone Communications operates several sites focused primarily on women’s health issues, including Pregnancy-Info (www.pregnancy-info.net), Fibromyalgia Symptoms (www.fibromyalgia-symptoms.org) and GYNOB.com.

“As we continue to expand the AdRx Media network, these premium publishers add to our potential reach and the ability to more narrowly align advertisers with the content they want to be associated with,” said Denise Zaraya, director, AdRx Media. “Their vast experience and expertise within the health community, their commitment to excellence, and their high volume of quality traffic are aligned with our vision to create the leading premium health and wellness ad network.”

About AdRx Media

AdRx Media is the largest premium vertical online advertising network of its kind, specialized in providing health and wellness advertisers with a way to connect with consumers while they are engaged in seeking information about health related issues on targeted sites beyond the largest health properties. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 21 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of the ValueClick Media division of ValueClick, Inc.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com.

Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand.

Compared to other providers, ValueClick Media’s behavioral targeting suite stands out, in that it offers all of the following retargeting features:

* Recency – Allows the ability to control the timeframe in which consumers are retargeted, based on how recently they were exposed to an ad or took a particular action on an advertiser’s site. For example, a hotel chain that has identified bookings drop off significantly after three days of first visiting the site can retarget only consumers who have been there within the past three days.
* Frequency – Allows the ability to retarget consumers based on the number of times they visited an advertiser’s site or interacted with a marketer’s message. For example, an electronics retailer may infer that consumers who visited the television section of its site more than five times are nearing a purchase decision and can tailor messages only to those individuals.
* Exclusion – Allows the ability to exclude a specific group from being retargeted with additional advertising. For example, a department store running a campaign for men’s clothing can avoid retargeting visitors to the women’s section of its site. Or a credit card company can exclude individuals who have already completed an application.
* Personalization – Allows the ability to dynamically customize creative messages based on a wide range of information known about each visitor. For example, visitors to an automotive site could be shown an ad containing a picture of the exact vehicle they expressed interested in. Combined with geo-targeting, the creative could also include the name and location of the nearest dealer.
* Seamless integration with third-party ad serving – Allows the ability to retarget visitors who have searched or clicked on media delivered outside of the ValueClick Media network. For example, visitors who clicked on a search link but did not purchase within two days could be retargeted by ValueClick Media.

“These features add a new dimension to retargeting that will provide sophisticated marketers with more flexibility and more ways to achieve maximum performance from their online advertising investments,” said Bill Todd, general manager of ValueClick Media. “They also represent the ongoing investment in our Precision BT suite and another example of how our use of data and technology differentiates ValueClick Media from other ad networks.”

In tandem with the announcement of its new retargeting features, ValueClick Media has published a white paper entitled “Improving Performance with Retargeting.” Available at www.valueclickmedia.com, the paper provides a comprehensive guide to the critical success factors and specific types of retargeting, supported by both aggregated data and specific examples of advertisers who have been successful using retargeting on the ValueClick Media network.

Precision Retargeting™ is one of two products available in ValueClick Media’s Precision BT™ suite and is used to present highly relevant ads to consumers who have previously demonstrated interest by visiting or taking action on a marketer’s site when they later visit any of the 13,500 sites in the ValueClick Media network. ValueClick Media’s pioneering behavioral product, Precision Profiles™, was announced in July and leverages ValueClick Media’s access to a critical mass of online behavior to provide the newest and most sophisticated form of predictive behavioral targeting available today.

About ValueClick Media

Over the past ten years, ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. Clients benefit from access to ValueClick Media’s scalable, data-driven global network platform and access to the industry’s newest behavioral targeting technology. With access to 80 percent of the U.S. Internet audience through its display advertising, video, e-mail, lead generation and search channels, ValueClick Media partners with its clients to accomplish any brand or performance-based online advertising objective.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.

Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or through ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com.

A replay of the conference call will be available through November 5 at 888-203-1112 and 719-457-0820 (pass code: 7487512). An archive of the Webcast will also be available through November 5.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.

AdRx Media gives advertisers a way to reach consumers while they are engaged in seeking health information on more targeted sites beyond the largest health properties. For instance, according to comScore Plan Metrix June 2008 data, WebMD Health reaches only one in seven people who have searched for health information related to an ailment online and Everyday Health reaches only one in eleven.

“AdRx Media is filling an important gap by giving advertisers an efficient way to reach a more engaged audience as they seek information on focused health sites other than general health properties,” said James Kiernan, vice president, group director at MediaVest. “Having a reliable partner to aggregate inventory on content related to all major health conditions is a service I expect media buyers in the health category will be very receptive to.”

AdRx Media offers advertisers a convenient way to reach consumers as they go online to learn more about any health related issue, with complete transparency into the sites where their ads will appear. The extensive reach of AdRx Media provides several ways to reach any health-conscious audience via contextual placements alongside condition-specific content and other demographic, psychographic and technographic targeting capabilities.

“The response to AdRx Media among marketers and agencies during our initial charter period has been overwhelmingly positive,” said Denise Zaraya, director, AdRx Media. “They recognize the value of targeting niche content with a partner that can guarantee quality, transparency, expertise and scale.”

The network is managed within the ValueClick Media division in the U.S. and utilizes its advanced network technology and expertise. A dedicated account management and media development team works with a unique set of AdRx Media publishers and advertisers under the direction of Ms. Zaraya.

AdRx Media is exhibiting and Ms. Zaraya will speak on a panel entitled “DTC Advertising and New Media” at the PharmaMed conference in New Brunswick, New Jersey September 15-16. On September 18-19, AdRx Media will exhibit at the OMMA Global conference in New York, where Ms. Zaraya will lead a workshop on “Strategies for Maximizing Performance with Vertical Networks.”

About AdRx Media

AdRx Media is an online advertising network specialized in providing custom solutions to health and wellness advertisers. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 20 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of ValueClick, Inc., and is operated by its ValueClick Media division in the U.S.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) suite today, combining access to a wealth of anonymous consumer online behavior with an innovative predictive technology to create the most robust and scalable behavioral targeting solution available to marketers.

The Precision BT(TM) suite contains two products, including Precision Retargeting(TM), an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles(TM), which uses a proprietary predictive algorithm to identify a marketer’s best prospects in hundreds of consumer interest segments.

Until now, predictive algorithms have rarely been applied to behavioral targeting, compared to the common cluster and custom business rules approaches popularized by Tacoda and Revenue Science, respectively. Predictive analytics includes only the best consumers in each segment at any given time, based on a marketer’s intended objective and the consumer’s likelihood to take action in the future.

“What makes Precision Profiles(TM) unique is our access to a critical mass of anonymous consumer online experiences and the way our technology dynamically categorizes and transforms them into hundreds of interest segments,” said Matthew Boyd, senior vice president, ValueClick Media. “Combined with the ability for our optimization technology to identify the best possible context in which to serve an ad, we have assembled the most scalable, data-driven audience targeting platform for marketers to achieve their brand and direct response objectives.”

Several key features set Precision Profiles(TM) apart from other behavioral targeting solutions currently available today, including:

Data
– Access to a wider spectrum of anonymous consumer online behavior (including web browsing, ad interaction, search and shopping behavior) results in more granular profiles and a higher likelihood of reaching the most qualified audience;
– Complete respect for consumers’ online privacy offers a PII-safe solution that, unlike portals, never stores personally-identifiable information such as names, telephone numbers and e-mail addresses in association with interest profiles;

Approach

– A predictive algorithm, not the marketer, identifies and
continually updates consumer eligibility for each interest
segment based on their future likelihood to click or convert,
not just the recency and frequency of their online behavior;

– Segment composition is dynamic and adapts to the changing
behavior of consumers as well as the objectives and
performance of each marketer;

– Consumers can belong to one or more interest segments, not
just a single, pre-defined cluster, increasing the likelihood
of reaching them at the right time and in all of their
multi-faceted interests;

Scale

– ValueClick Media’s extensive reach enables behavioral
targeting delivery on a scalable, worldwide basis from a
single partner within a safe, highly-controlled ad network
environment.

– Flexible profiles enable clients to develop, target and scale
custom segments based on their own definitions using their own
data, rather than forcing them to use pre-identified segments
that consist of only ValueClick data

During a recent beta period, clients testing Precision Profiles(TM) reported a significant impact on their campaigns. For example, one online games client achieved a 298 percent lift in conversion rates over an optimized control group. In a head-to-head comparison, conversions for one mobile campaign outperformed other behavioral targeting vendors 11 to one while keeping within the client’s target cost-per-action goal.

“We worked closely with ValueClick Media to test Precision Profiles during the beta and were impressed by the conversions compared to those of our other behavioral targeting providers,” said Reid Carr, president of Red Door Interactive.

Precision Profiles(TM) is one of two products initially available in ValueClick Media’s Precision BT(TM) suite. Precision Retargeting(TM) presents relevant messages directly to consumers who have previously demonstrated interest by visiting or taking action on a marketer’s site when they later visit any of the 13,500 sites in the ValueClick Media network. Unlike most other retargeting vendors, Precision Retargeting(TM) offers marketers the flexibility of custom recency, frequency and exclusion rules to offer highly-personalized sequential messaging. Additional behavioral targeting products will be added to the Precision BT(TM) suite in 2009.

About ValueClick Media

Over the past ten years, ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. Clients benefit from access to ValueClick Media’s scalable, data-driven global network platform and access to the industry’s newest behavioral targeting technology. With access to 75 percent of the U.S. Internet audience through its display advertising, video, e-mail, lead generation and search channels, ValueClick Media partners with its clients to accomplish any brand or performance-based online advertising objective.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions since then, ValueClick reported $646 million in revenue in 2007 and now boasts more than 1,400 employees in offices across the U.S., Europe and Asia. A full chronology of ValueClick’s history is available at http://www.valueclick.com/about/history.html.

As the largest diversified, independently-held online marketing service provider in the world, highlights of ValueClick’s many accomplishments in its first ten years include:

- Becoming the global affiliate marketing leader, serving nearly half of the top online retailers who utilize third-party services and driving billions of dollars in e-commerce transactions enabled each year.

- Developing the largest independent display advertising network, with 35 billion impressions across 13,500 sites, collectively reaching, 130 million unique visitors, or 75 percent reach of the U.S. Internet audience each month, along with comparable reach numbers in major European markets.

- Creating one of the most scalable lead generation platforms in the industry, generating millions of qualified leads each month across multiple recruitment channels.

- Building the largest independent ad serving technology provider, with a unified dashboard to manage performance across all Internet advertising channels, as well as a collection of offline media planning and buying software packages that can be used alone or in combination.

- Growing some of the largest consumer comparison shopping properties in the U.S. and Europe.

- Nurturing relationships with more than 5,000 advertisers and 60,000 publisher clients worldwide.

“We are extremely proud of the accomplishments we have achieved in our first ten years, something made possible only through the enterprising spirit and leadership of our team and the drive and commitment of our performance-minded advertiser and publisher clients,” said ValueClick CEO Tom Vadnais, who has been with the company since its acquisition of Mediaplex in October, 2001.

Today ValueClick’s international operations are consolidated under four primary operating units:

Media – Operating the world’s largest independent display advertising network, ValueClick Media also offers video advertising, behavioral targeting and large-scale lead generation programs.

Affiliate Marketing – Under the Commission Junction brand, ValueClick is the leading affiliate marketing services provider worldwide.

Technology – One of the original third-party and publisher ad serving providers, Mediaplex now offers the ability to manage display, search and affiliate programs from a single interface, as well as offering software for managing offline media campaigns.

Comparison Shopping – Led by its PriceRunner and Smarter.com brands, ValueClick is the leading comparison shopping property in Europe and the fourth largest in the U.S.

As it begins its second decade, ValueClick shows no signs of slowing down in terms of integration and innovation, developing one of the largest in-stream video advertising networks, advanced behavioral targeting technologies and sophisticated cross-channel attribution and path-to-conversion analytics capabilities.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.