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ValueClick’s AdRx Media Extends Reach with Premium Health Publisher Wins


eMedTV, HealthCastle.com and Hearthstone Communications Join Network

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications.

The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites. Collectively, sites in the AdRx Media network have a potential reach of more than 21 million unique visitors per month (comScore Media Metrix, December 2008), making it one of the largest advertising supported health entities online.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Online Media, ValueClickComments (2)

ValueClick Media Releases Retargeting Enhancements, White Paper


Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com.

Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand.
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Posted in Ad Operations, Ad Serving, Ad Targeting, ValueClickComments (0)

ValueClick to Announce Third Quarter 2008 Results on October 29


WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET.

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.

Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or through ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com.
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Posted in Ad Serving, Events, Mediaplex, ValueClickComments (0)

ValueClick Launches Premium Health & Wellness Network


Targeting and potential reach of 20MM+ give edge to AdRx Media clients

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Reports and Studies, ValueClick, comScoreComments (1)

ValueClick Media Launches Predictive Behavioral Targeting


As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below is the press release, issues just moments ago.

WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) suite today, combining access to a wealth of anonymous consumer online behavior with an innovative predictive technology to create the most robust and scalable behavioral targeting solution available to marketers.

The Precision BT(TM) suite contains two products, including Precision Retargeting(TM), an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles(TM), which uses a proprietary predictive algorithm to identify a marketer’s best prospects in hundreds of consumer interest segments.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Ad Targeting, Behavioral Targeting, Internet Strategy, Online Advertising Challenges, Platform-A, Tacoda, User Privacy, ValueClickComments (1)

ValueClick, Inc. Turns 10; Celebrates a Decade of Performance in Online Advertising


WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–April 14, 2008–ValueClick, Inc. (Nasdaq:VCLK) commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising.

From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions since then, ValueClick reported $646 million in revenue in 2007 and now boasts more than 1,400 employees in offices across the U.S., Europe and Asia. A full chronology of ValueClick’s history is available at http://www.valueclick.com/about/history.html.

As the largest diversified, independently-held online marketing service provider in the world, highlights of ValueClick’s many accomplishments in its first ten years include:
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Posted in Ad Operations, Ad Serving, ValueClickComments (0)

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