Presentation includes:

* An overview of changes in consumers’ online spending patterns from 2007 through the fourth quarter of 2008 and into January 2009.
* Survey findings that highlight consumer sentiment regarding the economy in 2009.
* Analysis of spending patterns across key product categories.

* Review of consumer spending by demographic segment.
* Analysis of differences in performance across retailer segments.
* Overview of the impact of search and comparison shopping sites on e-commerce spending in the face of today’s economy.

The webcast is scheduled to last 45 minutes, including a Q&A session. To register for the webcast, click here.

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2008 Holiday Season vs. Corresponding Days* in 2007
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Holiday Season                            Millions ($)
                                                       2007      2008      Pct Change
November 1 – December 23         $26,332    $25,537       -3%
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*Corresponding days based on corresponding shopping days (Oct. 27 – Dec. 18, 2007)
 
“The 2008 online holiday shopping season has declined 3 percent versus year ago, falling behind our expectation of flat sales this year,” said comScore chairman Gian Fulgoni. “This marks the first time we’ve seen negative growth rates for the holiday season since we began tracking e-commerce in 2001. The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online.”
 
Q4 E-Commerce Spending to Date
The growth rate for Q4 2008 to date compared to the same period a year ago will end up looking marginally worse than the holiday season results. For the period of October 1 – December 28 compared to the same calendar days in 2008, e-commerce spending is down 4 percent to 36.8 billion. The fourth quarter of 2008 will also mark the first full quarter to record a negative growth rate since comScore began tracking e-commerce.
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Fourth Quarter-to-Date E-Commerce Spending
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Q4-to-Date                               Millions ($)
                                                     2007       2008      Pct Change
October 1 – December 28         $38,376     $36,803      -4%
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Apple and Amazon among Top Traffic Gainers in December
Despite soft online sales this holiday season, consumers continued to shop online for the best deals. In the period of December 1-24 vs. the corresponding shopping days last year, several top retailers achieved growth in visitation to their sites. eBay remained the most visited retail site with 85.4 million visitors but saw a slight decline of 4 percent in visitors, while three of the top five  most visited sites recorded gains. Amazon Sites grew 7 percent to 76.2 million visitors, followed by Wal-Mart (up 4 percent to 51.5 million visitors), Target (down 1 percent to 46.8 million visitors) and Apple Inc. (up 19 percent to 35 million visitors).
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Traffic Growth to Top Retailer Sites
Dec. 1 – Dec. 24, 2008 vs. Corresponding Days* in 2007
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix

                                      Unique Visitors (000)
                                                     2007      2008     Percent Change
Total Internet                           171,113    179,997       5%
eBay                                           88,894     85,442      -4%
Amazon Sites                             70,975     76,240       7%
Wal-Mart                                    49,632     51,546       4%
Target Corporation                     47,338     46,837      -1%
Apple Inc.                                   29,450     35,017      19%
Best Buy Sites                              28,602     28,555       0%
JCPenney Sites                            21,329     18,918     -11%
Toysrus Sites                              19,817     18,075      -9%
Sears.com                                   18,010     18,413       2%
Circuit City Stores, Inc.               19,466     15,456     -21%
Overstock.com                           18,911     15,951     -16%
AmericanGreetings Property       17,273     14,666     -15%
Hewlett Packard                         15,217     19,425      28%
Dell                                            17,279     14,305     -17%
Macy’s Inc.                                 15,715     15,868       1%
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*Corresponding days based on corresponding shopping days (Oct. 27 – Dec. 19, 2007)
 
comScore’s Summary of  2008 Holiday Online Retail Spending by Key Time Period
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Online Non-Travel (Retail) Holiday Consumer Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

                                             Millions ($)
                                                         2007       2008       Pct Change
January – October                           $93,551    $102,144        9%
November 1 – December 23*          $26,332     $25,537       -3%
November 27 (Thanksgiving Day)*       $273        $288        6%
November 28 (Black Friday)*                 $531        $534        1%
December 1 (Cyber Monday)*                $733        $846       15%
Heaviest Online Shopping Day              $881        $887        1%
                                   (Dec. 10)     (Dec. 9)  
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* Versus Corresponding Shopping Days in 2007 Relative to Thanksgiving
 
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.

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2008 Holiday Season To Date vs. Corresponding Days* in 2007

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Holiday Season to Date Millions ($)

2007 2008 Pct Change

November 1 – 28 $10,839 $10,410 -4%
November 27 (Thanksgiving Day) $272 $288 6%
November 28 (“Black Friday”) $531 $534 1%
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*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 thru November 23, 2007)

“Early reports suggest that Black Friday sales in retail stores were slightly better than anticipated in this depressed retail climate, and that performance apparently extended to the online channel, which saw sales on Thanksgiving Day and Black Friday combined increase 2 percent versus year ago,” said comScore chairman, Gian Fulgoni. “It’s probable that on Black Friday consumers responded positively to the very aggressive promotions and discounts being offered in retail stores, so it will be important to see how they respond to similarly attractive deals being offered online on Cyber Monday, the traditional kick-off to the online holiday shopping season.”

Most Online Shoppers Sleep in on Black Friday

Evidently, one of the benefits of avoiding the Black Friday crush at retail stores and opting to shop online is not having to wake up at the crack of dawn. The early morning rush online – between the hours of 4:00-8:00 AM – accounted for just 11 percent of the day’s total online retail sales, while the period after 8:00 AM saw 84 percent of online sales take place. The 12:00- 4:00 PM segment represented the highest share of Black Friday online sales (24 percent), with the hour of 12:00-1:00 PM being the heaviest individual hour of spending with 8 percent of sales.

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Black Friday Online Spending by Time of Day

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Black Friday – Time of Day Share of Dollars Spent

12-4 AM 5.5%
4-8 AM 10.9%
8 AM – 12 PM 23.1%
12-4 PM 24.2%
4-8 PM 17.2%
8 PM – 12 AM 19.1%
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Cyber Monday Historical Bellwether for Overall Holiday Season Performance

The Monday after Thanksgiving, popularly known as “Cyber Monday,” represents the first significant spike in online spending activity for the holiday season. The phenomenon results from Cyber Monday being the first working day following the Thanksgiving holiday and the fact that purchases from work still account for approximately half of all e-commerce spending.

Interestingly, Cyber Monday has historically proved to be an accurate bellwether for the overall performance of the online holiday shopping season. While the year-over-year growth rates for individual online spending days vary quite significantly throughout the season, during the past few years Cyber Monday has been within a few percentage points of the final holiday season growth rate.

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Cyber Monday Growth Rates

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

2005-2007

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Growth Rate vs. Prior Year

Cyber Monday Full Holiday Season

2005 26% 25%
2006 26% 26%
2007 21% 19%

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“With so much volatility right now in the variables that influence consumer spending, predicting where this online holiday season will end up has been far more challenging than in previous years,” added Fulgoni. “That said, Cyber Monday may well prove to be an important indicator of whether the decline in spending that we’ve seen during the first few weeks of the online holiday season will continue for the balance of the year.”
comScore 2008 Holiday Online Retail Spending Forecast
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Online Non-Travel (Retail) Holiday Consumer Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Billions ($)

2007 2008 Pct Change

January – October Actual $93.6 $102.1 9%
Holiday Season Forecast (Nov-Dec) $29.2* $29.2** 0%**
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* Actual **Forecast

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.