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Media Advisory: Forrester’s Marketing Forum 2009, April 23-24, 2009, In Orlando, Fla.

Otilia Otlacan | March 5, 2009 | 1 Comment

CAMBRIDGE, Mass. – Forrester Research, Inc. (Nasdaq: FORR): WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing Forum 2009: Using The Down Economy To Catalyze Marketing Change In this economic climate, Marketing & Strategy professionals are faced with lower customer spending and marketing budget cuts. As a result, many brands go into “survivalist mode” — slashing experimental [...]

IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations

Otilia Otlacan | March 5, 2009 | 0 Comments

Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the [...]

IAB Announces Annual Sales and Service Excellence Award Winners

Otilia Otlacan | March 3, 2009 | 0 Comments

Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. [...]

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

Otilia Otlacan | November 5, 2008 | 0 Comments

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK – The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and [...]

Establishing your Online Presence: Build It, Promote It, Maintain It, Protect It, a Las Vegas Business Seminar

Otilia Otlacan | September 17, 2008 | 0 Comments

LAS VEGAS – Cenicola-Helvin Enterprises, a provider of BannerView.com E-Business Solutions and Fennemore Craig, one of the Southwest’s oldest and largest law firms, have teamed up to present the Las Vegas business seminar “Establishing your Online Presence: Build It, Promote It, Maintain It, Protect It.” Attendees will learn from experienced professionals in conducting business online [...]

eMarketing eXcellence – PR Smith, Dave Chaffey

Otilia Otlacan | June 2, 2008 | 0 Comments

‘eMarketing eXcellence‘ is the book I was craving for all through my university years yet never found it. It is the training I hoped to be receive in eMarketing classes yet never got it. In a nutshell, it is the definitive reference for all students and professionals with an interest in Digital Marketing. Written in [...]