Mobile Ad Platform Now Serves 171 Million U.S. Mobile Users, 269 Million Global Users Jumptap, Inc., the leading mobile audience targeting platform, announced that it has expanded its reach to…
New case study examines how Spacyz’s ad platform uses Aerospike to deliver cost-effective sub-millisecond performance while managing 2 billion objects each day MOUNTAIN VIEW, Calif. - For Spacyz, the power of…
SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, announced it has more than 5,000 small and mid-sized businesses (SMBs) and advertisers using its ad-buying solution. SiteScout’s platform has now powered more than 30,000 campaigns for those advertisers, which has led the company to more than 375 percent revenue growth year-over-year since 2011. SiteScout makes online media buying intuitive and accessible, empowering advertisers to take full control of their campaigns and giving them access to more than 10 billion ad impressions daily.
AddThis, the largest social infrastructure platform on the open web today announced the launch of global intent-based audience segments, allowing customers to target consumers globally, at the regional or country level. The U.S.-based company will officially launch localized and optimized audience segments in the United Kingdom, France and Germany with plans for additional segments in other European countries.
MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland. The partners have formed a new dedicated company in Berlin, Spree7 GmbH, to serve the markets of Germany, Switzerland and Austria. Spree7 will offer a state-of-the-art media buying platform and services to advertisers and agencies based on MediaMath technology. The unit will launch its operations by mid-April.
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced that it has expanded its mobile platform by acquiring MobiPrimo, becoming the first strategic selling platform to provide native, cross-device support for premium publishers.
First European RTB Acquisition Creates the First Truly Global Demand-Side Platform BOSTON, MA and COLOGNE, GERMANY – DataXu (www.dataxu.com), provider of the industry’s #1 ranked demand-side platform (DSP), announced that…
BOSTON – DataXu (www.dataxu.com) – the leading multi-channel demand-side platform (DSP) for digital marketing effectiveness – today unveiled DX Social. DX Social enables brands to drive social engagement across multiple…
Company delivers more ad engagement opportunities for RTB buyers NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of…
RESTON, Va. and TAMPA, Fla. – LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced that is has received $4.5 million in funding, led by…
