Reports 135% Year-Over-Year Growth

NEW YORK – Yodle, (www.yodle.com) a leader in local online advertising and lead generation, announced that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. The Series D funding round brings Yodle’s total financing to $38 million.
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AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client

SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that its patent-pending AdXpose service was selected by MediaCom, one of the world’s largest strategic planning and buying agency networks, to help optimize display advertising campaigns for a leading consumer electronics company. After implementing AdXpose, the technology delivered substantial performance increases by reducing budget spent on wasted impressions and refining creative based on user engagement reports.
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Smaato Mobile Advertising Award 2009: VC Partners Announced
Tim Draper (Draper Fisher Jurvetson), Mark Kvamme (Sequoia Capital), Rich Wong (Accel), Jörg Sievert (SAP Ventures), Frédéric Veyssière (Innovacom) and Niall Davis (aeris CAPITAL).

SAN FRANCISCO, Calif. – Smaato Inc., a leading mobile ad optimizer and mobile advertising company announced the distinguished VC partners for the Smaato Mobile Advertising Award 2009. Smaato is delighted to have Tim Draper (Draper Fisher Jurvetson), Frédéric Veyssière (Innovacom Venture Capital) and Niall Davis (aeris CAPITAL) supporting the award for a second year and being introduced to the winning companies. We are also thrilled to a have the following VCs participating this year:
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AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences
PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a compelling case for why virtual goods may be the most effective form of advertising on social networks to date.

As the advertising industry tries to tap the growing number of people using social networks such as Facebook and MySpace, the answer may lie in a little box of Godiva chocolates. This is no ordinary box of bonbons. Although it has aroused the appetites of millions of people, it can never be eaten. Its ingredients do not consist of cocoa or milk, but of bits of code. This box of Godiva chocolates exists only on the Internet and was recently promoted by the famous chocolatier as part of a recent campaign through AdNectar.
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Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system and Amplify’s computational linguistic technology, Lotame can provide third party data on the success of advertising campaigns based on impact on the audience’s intentions and how they talk about the brand following the campaign.

“Our customers have come to expect the rich campaign reporting we do, and analysis provided by both Amplify and Vizu add another layer of insight that complements our own insight into unique social data,” said Scott Hoffman, CMO for Lotame. “When looking into third party measurement providers, we were intent on finding innovators, who could add unique value to our advertising clients. These partners help us demonstrate value in ways that can’t be determined by a click on the ad.”
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- KickApps Launches App Studio with Integration of Meebo and Yahoo Maps
KickApps, the industry’s leading on-demand social media, video player and widget platform, today announced the release of the KickApps App Studio, the next generation of its drag-and-drop Widget and Video Player authoring solution. Users of the web-based KickApps App Studio can create highly customized embeddable Flash applications with drag-and-drop ease, including the ability to integrate best-of-breed third party applications, content and web services. The KickApps Widget and Player authoring tool already produces over 90 million app views per month.

-  Local Online Advertising Leader Yodle Announces Completion of $10 Million Series C Financing
Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series C funding. The round was led by JAFCO Ventures, joined by Draper Fisher Jurvetson Growth and existing investors Draper Fisher Jurvetson and Bessemer Venture Partners. The funds will be used to double investment in product and technology innovation as well as to continue a national sales expansion.

New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009

Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.

The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.
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Global Luxury Brands Headline as Launch Advertisers

Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary

Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.
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