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PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
Tremor Media Raises $40 Million in Funding
DFJ Growth Fund Leads Investment to Support Tremor Media’s Aggressive Growth NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners [...]
PubMatic Closes $7.5 Million Series C Funding
Funds Will Be Used For PubMatic Premier Platform Expansion, Executive Hires, & Product Innovation PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced that it has [...]
Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing
Reports 135% Year-Over-Year Growth NEW YORK – Yodle, (www.yodle.com) a leader in local online advertising and lead generation, announced that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. [...]
MediaCom Selects Mpire’s AdXpose Solution to Help Improve Performance Ads
AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that its patent-pending AdXpose service was selected by MediaCom, one of the world’s largest strategic planning and buying agency networks, to help optimize display advertising campaigns [...]
Smaato Mobile Advertising Award 2009: VC Partners Announced
Smaato Mobile Advertising Award 2009: VC Partners Announced Tim Draper (Draper Fisher Jurvetson), Mark Kvamme (Sequoia Capital), Rich Wong (Accel), Jörg Sievert (SAP Ventures), Frédéric Veyssière (Innovacom) and Niall Davis (aeris CAPITAL). SAN FRANCISCO, Calif. – Smaato Inc., a leading mobile ad optimizer and mobile advertising company announced the distinguished VC partners for the Smaato [...]
Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social Media Beyond the Click
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system [...]
Ad Ops Daily Briefs: January 22 2009
- KickApps Launches App Studio with Integration of Meebo and Yahoo Maps KickApps, the industry’s leading on-demand social media, video player and widget platform, today announced the release of the KickApps App Studio, the next generation of its drag-and-drop Widget and Video Player authoring solution. Users of the web-based KickApps App Studio can create highly [...]
Glam Media’s Brash.com Announces the Brash 50 Women
New List Includes the Top 50 Smart, Funny, Successful and Sexy Women to Watch Out for in 2009 Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after [...]
Glam Media Launches Japan
Global Luxury Brands Headline as Launch Advertisers Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today [...]
Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies
Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications [...]
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