NEW YORK – Vibrant, the leader in premium contextual advertising solutions, reported a 61% increase in auto-related revenue for Q1 2011 over Q1 2010. The world’s largest auto advertisers are in New York City this week for the NY Auto Show, and Vibrant is reporting that the industry is successfully leveraging contextual as a key part of the recent advertising resurgence. Vibrant works with 90% of auto OEMs, including GM, Jaguar, Audi, Subaru, Toyota and Lexus.

Contextual has been a strong tool for advertisers, particularly in the auto industry, with its ability to engage consumers in a relevant way. Vibrant partners with automakers to deliver a cohesive contextual strategy through display ads aligned with relevant Web content, and in-text links targeted to highly relevant keywords – focused on make and model, and key features such as “third-row seating” and “fuel efficiency.”

“Vibrant’s record growth is driven by the great value that contextual advertising provides to the leading national advertisers, our network of 6,000 premium publishers and 251 million unique users worldwide,” says Doug Stevenson, Co-Founder and CEO of Vibrant. “Our auto revenue has increased 56 percent for the full year 2010 over 2009. We’re off to a positive start for 2011 and foresee a bright future with a resurgent ad industry.”

The New York Auto Show previews began April 20 and the show ran April 22-May 1 at the Jacob Javits Center. In recognition of the resurgent industry and Vibrant’s forward-driving leadership in auto contextual, the company hosted an inaugural, invitation-only VIP event with top agency and automaker marketing and digital players on April 20.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, February 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and Co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York.

2011 Media Summit
NEW YORK – Executives from Vibrant, the global leader in premium contextual advertising solutions, will provide key insights at a series of important advertising and media conferences this quarter, the company announced. Vibrant, which recently launched VIA Dynamic – a groundbreaking ad solution that delivers custom-tailored content in a highly relevant way – has a decade-long legacy of innovation and a slate of executives who continue to distinguish themselves as pioneers revolutionizing online advertising. In the coming months, CEO Doug Stevenson, SVP Anna Kassoway, SVP James Piper, and VP Brian White will participate in presentations and provide thought leadership to panels at such conferences as Digital Hollywood’s Media Summit, Adweb 3.0, Digiday: On Media, and Digital Publishing Summit.

“At Vibrant, we are constantly innovating, with our core focus on providing value for our 225 million unique users, top 100 advertisers, and 6,000 premium publishers,” says Vibrant Co-Founder and CEO Doug Stevenson. “The industry recognizes this leadership and the incredible efforts our team is making to enhance relevant brand experiences for consumers and marketers. We value these opportunities to take our expertise on the road and share our insights with our peers.”

It was also recently announced that Stevenson, who was named Ernst & Young Entrepreneur Of The Year® for Metro New York in 2010, has been selected as a judge for the 2011 edition of the prestigious award.

Vibrant’s team of expert speakers will be featured in upcoming discussions that include:

February 23, Digiday: On Media, Los Angeles – Featuring James Piper, SVP of Sales and GM, Vibrant West, for The Brand Perspective on Digital Advertising. This panel will explore why some big brands are apprehensive about the migration of marketing to digital, despite the demand from publishers. Piper, a veteran with 15 years in the advertising and publishing industries, will speak to how innovative and relevant online techniques for advertisers can bridge the gap to digital in a way that adds value for publishers and consumers.

March 9, Digital Hollywood Media Summit, New York – CEO and Co-founder Doug Stevenson will join executives from such companies as Google, MediaVest, and Turner, on a panel entitled Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms.

March 30, Digital Publishing Summit, Park City, UT – Speaking specifically on the topic of innovation, Brian White, VP, Publisher Solutions, will provide insights and action plans for digital publishing and advertising.

April 11, Adweb 3.0, San Francisco – Anna Kassoway, Vibrant’s SVP Global Marketing & Creative, will be featured on the panel Pinpointing the Social Consumer – Relevance, Recommendation, Location. The discussion will center on the methods and business models for tapping into the power of social networks to ensure that marketing has the highest relevance to the customer. This hightlights Vibrant’s focus on delivering relevant advertising to target consumers based on content relevance and user interests.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 225 million unique users per month (comScore, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant Co-Founder and CEO Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

NEW YORK – Vibrant, the leader of in-text and contextual solutions, announced it will revolutionize contextual advertising by extending the company’s VXPlatform to launch the new VIA Dynamic display product. VIA Dynamic is the first in a full suite of contextual products that the company plans to release throughout the year, delivering new revenue opportunities to premium publishers and powerful contextual marketing solutions to advertisers. Vibrant draws upon 10 years of contextual leadership, a #14 comScoreTop 50 Ad Focus Ranking, and a reach of 68% of the U.S. internet audience to deliver the VXPlatform.

Unlike other one-dimensional solutions, the VXPlatform leverages semantic analysis, frequency of words, page positioning, source code data, and demographics to determine contextual relevancy in the most accurate way.

“At Vibrant we believe that the best advertising experience is a relevant one. We want to create an online world with ‘context everywhere’ to help marketers integrate meaningful experiences into content for our 225 million unique users,” says Vibrant Co-Founder and CEO Doug Stevenson. “We’ve developed a platform that delivers unparalleled understanding of the Web, and goes further, serving creative that understands the context of the page and changes dynamically.”

For example, today a standard Bertolli ad might be served to a cooking site about Italian cuisine. With VIA Dynamic, that same Bertolli ad would be dynamically adjusted to include content taken from the page including ingredients, restaurants and chefs, etc. to enable a more precise match between page and ad.

VIA Dynamic also features Multivariant Creative Optimization, which further helps performance by changing visual aspects of the ads such as background color, fonts, call to actions, etc. Additionally, Vibrant SafeServe™, a proprietary ad verification service, is applied to all Vibrant contextual products, ensuring that the ads are delivered in a brand-safe environment.

Current products enabled through the platform include:

Vibrant In-Text Ads – Reach more than 225 million users across 6,000 premium publisher Web sites. In-Text combines precise word targeting with the brand impact of video and rich media.
VIA – Delivers relevant display ads to target consumers based on article relevance and user interests.
VIA Dynamic – Ads that change dynamically to match page content. Vibrant’s Creative Services Team designs and builds VIA Dynamic ads equipped with live feeds that enable advertiser creative to match the page context in real-time, creating unprecedented contextual relevancy.
Vibrant Related Content – Generates new page views by propelling forward navigation and re-circulating users throughout a website, network or portal.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 225 million unique users per month (comScore, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant Co-Founder and CEO Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

Helped by competition among credit card issuers and a marketing revival for consumer loan products, US financial services advertising was up 11.3% to $3.8 billion for the first half of 2010 according to Kantar Media. Overall, US online advertising revenue was up 17% in Q3 2010 to a record $6.4 billion, the IAB and PwC recently announced.

“Vibrant’s growth shows our enormous value to financial-sector advertisers, consumers and publishers,” says Vibrant Co-founder and CEO Doug Stevenson. “Our business, financial and news audience has surged 40% in six months to 75 million unique users. As the sector continues to rebound, we are leading the industry in delivering brand-safe consumer engagement solutions for the largest advertisers.”

Brendan Connors, Media Supervisor, Worldwide at Neo@Ogilvy, says, “Vibrant’s solutions bridge search and display and allow us to deliver brand messaging from relevant keywords. Their contextual technology is helping our clients reach potential customers for their financial products and services in a very relevant and meaningful way.”

Vibrant now reaches nearly 60% of the Ad Age top 100 business/finance advertisers – a 20% increase in 2010. Campaigns for these leading companies have shown particularly high engagement rates with users whose household incomes exceed $100k annually.

Vibrant’s increase in financial-sector revenue comes on the heels of similar successes in Q3 2010 for the pharmaceutical and auto categories, which were up 58% and 76% respectively.

About Vibrant

Vibrant (www.vibrantmedia.com) is the world leader in premium contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 207 million unique users per month (comScore, October 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” Vibrant Co-founder and CEO Doug Stevenson was named an Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit:

www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

NEW YORK – Vibrant, the world leader in premium contextual technology, continues its rapid growth in audience reach for the top 100 brand advertisers and now delivers contextual experiences to 136 million users in the US (comScore).

The increase in US publisher partners from 4,500 brand-safe sites to 6,000, is in line with the company’s recent announcement of a 50% increase in global audience, from 135 million in September 2009 to 200 million in September 2010. Vibrant has also seen significant expansion in its international team – appointing new Heads of Regions, to cover Russia, Italy, Spain and Asia Pacific – and international market revenue, recently reporting 55% year-on-year growth for Q3 2010.

“As the leader in contextual advertising solutions, we’re engaging a rapidly expanding online audience with content that is extremely relevant to each user experience,” says Doug Stevenson, Co-founder and CEO of Vibrant. “We now provide the top 100 brand advertisers with access to an impressive 64% of the US internet audience through premium publisher partners, helping to achieve campaign objectives in a trusted brand-safe environment.”

Vibrant’s publisher partnerships are driven by advertiser demand for desired audiences and content. As the global internet audience grows and new quality online content emerges, Vibrant’s leading contextual solutions scale seamlessly.

News of Vibrant’s growing user base follows announcements of tremendous increases in revenue in its pharmaceutical and auto sectors. In recognition of the company’s track record of accomplishment, Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York, for which he was honored at the national awards gala in Palm Springs on November 13, 2010.

About Vibrant

Vibrant (www.vibrantmedia.com) is the world leader in premium contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 200 million unique users per month (comScore, September 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

According to a recent Harris Interactive survey, 88% of adults search for health information online.

Vibrant manages more than six billion hyperlinks, working with leading brands across prescription and OTC pharmaceuticals in major health categories such as rheumatoid arthritis, hypertension, diabetes, depression, stroke and cholesterol.

“Vibrant provides huge value to pharmaceutical advertisers, consumers and publishers,” says Vibrant Co-founder and CEO Doug Stevenson. “We have grown our health care unique users to 53 million and global unique users to 200 million, as we connect users with top brands and relevant content from our network of 4,500 premium publishers. Our performance demonstrates our strong position in a pharmaceutical sector showing vitality in a resurgent advertising marketplace.”

“Vibrant’s contextual technology gives us the ability to capitalize on a wide range of keywords, both general and targeted,” says Holly Dunn, VP, Group Media Director at DraftFCB. “With in-text, we can offer clients like Merck high levels of engagement and increased average click-through rates within the confines of extremely relevant content.”

Through its industry-leading contextual advertising model, Vibrant allows pharmaceutical marketers the opportunity to deliver highly targeted ads and information within relevant, condition-specific Web content. Additionally, through Vibrant technology, advertisers have a level of protection for their ads not available from other providers.

This increase in pharmaceutical revenue comes on the heels of the announcement of a nearly 76% surge in auto sector revenue. Vibrant has also reported 51% Y-Y revenue growth in Q2 2010 and 45% Y-Y revenue growth in H1 2010.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching 200 million unique users per month (comScore, September 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” Vibrant Co-founder and CEO Doug Stevenson was named an Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

Recent reports show the global internet population has doubled in five years and, according to a TNS study covering nearly 90% of the world’s online population, online is now the global medium of choice, surging past consumer use of print and broadcast.

“The value we provide advertisers, publishers and users is driving tremendous global momentum for Vibrant’s contextual advertising solutions,” says Doug Stevenson, Co-founder and CEO of Vibrant. “As the industry leader, we are delivering results bridging display and search for global brands such as Microsoft, Intel, HP and Unilever. We are engaging a rapidly growing worldwide audience with relevant, contextual content from our network of 4,500 premium publishers.”

This increase in global traffic comes on the heels of the announcement of a 50% surge in US uniques from 87 million in September 2009 to 130 million – reaching 61% of the US internet audience. Vibrant has also reported 51% Y-Y revenue growth in Q2 2010 and 45% Y-Y revenue growth in H1 2010.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching 200 million unique users per month (comScore, September 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” Vibrant co-founders Doug Stevenson, CEO, and Craig Gooding, CCO were named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

NEW YORK – Vibrant (www.vibrantmedia.com) the global leader in contextual advertising, has increased its U.S. user base by 50% in the past year, from 87 million in September 2009 to 130 million, according to comScore. This represents a reach of 61% of the U.S. internet audience. The company is now in the number 36 spot in the comScore Top 50 Ad Focus Ranking.

“Vibrant’s surge in the rankings, with 130 million U.S. uniques, is driven by the tremendous value we provide advertisers, publishers and users,” says Doug Stevenson, Co-founder and CEO of Vibrant. “We are engaging a growing worldwide audience with relevant, contextual content across a network of more than 4,500 premium publishers. This user base is sought after by advertisers such as Microsoft, Unilever, Best Buy and Blackberry RIM, for whom our solutions bridge the gap between search and display and deliver results.”

This increase in U.S. traffic comes at a time when Vibrant had reported 51% Y-Y growth in Q2 2010 and 45% Y-Y growth in H1 2010. The company also recently announced it had brought on renowned financial executive Jeff Babka as CFO to help lead Vibrant’s expansion strategy.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, August 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

This increase in auto advertising from OEMs and aftermarket parts and services companies aligns with Vibrant’s expansion in the automotive sector. ComScore has reported an increase of 26% in unique visitors in Vibrant’s auto vertical for 2010.

Top 100 advertisers, such as Ford, rely on Vibrant’s ability to precisely target their audience through keywords grouped into brand names, segment, key features and sales terms as well as brand-attribute terms like “performance” and “quality.”

“This growth is driven by the tremendous value we are providing to auto advertisers, publishers and consumers,” says Doug Stevenson, Vibrant Co-founder and CEO. “Our U.S. auto publisher network has grown 24% Y-Y this quarter, and our unique audience is now 130 million in the U.S. We are working with 90% of OEM’s for national and regional initiatives, and we are well-positioned to grow as the automotive industry returns to advertise as usual.”

“Vibrant has long been an effective tool for Ford. Their contextually relevant placements reach our audience while they’re engaged with content in a brand-safe environment,” says Alex Hultgren, Ford & Lincoln Digital Media Manager, Ford Motor Company.

Vibrant’s powerful performance in the auto vertical follows on the heels of its 44% Y-Y growth in auto revenue reported in H1 2010. Earlier, record profit and revenue growth was announced for 2009. The company has increased its user base by 50% over the past year and now reaches 61% of the U.S. online audience according to comScore.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With 4,500 premium publishers, reaching over 170 million unique users per month (comScore, August 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

“It is an honor for us to be chosen by Ad Age as one of the best places to work in the industry,” said Doug Stevenson, CEO and Co-Founder of Vibrant. “At Vibrant, we take great pride in our workplace culture, and are committed to our core values, innovation, entrepreneurship and vibrancy. With more than 200 employees around the world, this environment fosters a team that delivers industry leading products and services on a global scale.”

The “Best Places to Work in Marketing & Media” program ranks companies in three categories: Agencies, Media Owners, and Marketers. A thorough company assessment is conducted by the Best Companies Group and involves an Employer Benefits & Policies Questionnaire as well as an Employee Engagement & Satisfaction Survey. The results and rankings were published in Ad Age and posted online.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience including users in the UK, France, Germany, Italy and Spain tops 170 million, its highest ever.

“Surpassing the 100 million mark – reaching almost half of online America — is a testament to the value that Vibrant delivers to our partners in terms of advertising and editorial solutions and, of course, to users,” said Doug Stevenson, Co-Founder and CEO of Vibrant. “We’ve seen 50% growth in the first two quarters of the year and more than half of Vibrant’s campaigns are delivering rich and useful content. We are thrilled to provide our growing user base with an informative and engaging experience across our network of 4,500 premium publishers.”

The increase in U.S. traffic follows on the heels of Vibrant’s recent 51% Y-Y growth in Q2’10 and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive (up 44% Y-Y), Business & Finance (up 63% Y-Y) and CPG (up 124% Y-Y).Vibrant achieved a record-setting year in 2009 as brands increasingly leverage in-text to deliver content-driven advertising.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive (up 44% Y-Y), Business & Finance (up 63% Y-Y) and CPG (up 124% Y-Y). This continued growth follows on the heels of a record-setting year for Vibrant in 2009 as brands increasingly leverage in-text to deliver content-driven advertising.

Marketers like Microsoft, Unilever, Best Buy and Blackberry RIM are using Vibrant hyperlinks to bring real information to users within the context of a page, such as search results, video streams, recipes, Tweets, product reviews and geo-targeted listings. In addition, brands increasingly see Vibrant’s solutions as an extension of their keyword search strategy.

Says Co-Founder and CEO Doug Stevenson, “We continue to see growth due to Vibrant’s ability to bridge the gap between search and display, helping advertisers cut through the online brand clutter to deliver a useful experience to over 170 million users. At the same time, Vibrant helps its network of more than 4,500 publishers monetize their pages while delivering real information to their readers.”

According to a recent Morgan Stanley report on internet trends, the percentage of time consumers spend online is more than double the equivalent ad spend, leaving a $50 billion global opportunity for online advertising. As marketers shift dollars from traditional ad channels, advertisers see the value in leveraging Vibrant’s growing online platform and premium publisher network to drive performance and user engagement.

Vibrant’s revenue growth has fueled investment in its technology, product and sales teams, increasing headcount 29% to 230 employees with offices now in 11 cities, New York, San Francisco, Los Angeles, Boston, Detroit, Chicago, London, Paris, Hamburg, Dusseldorf and Munich.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

ShopLocal enables over 100 of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons, and Sears, to distribute their local marketing promotions with interactive, targeted digital formats such as online circulars, display advertising, search, social media and mobile. ShopLocal delivers over 420MM visits and 6.5Bn page views annually to advertisers.

Using Vibrant’s patented contextual technology, retailers in the ShopLocal network will have one more effective way to reach consumers, anywhere on the web, to promote timely geo-targeted deals. Says Doug Stevenson, Vibrant Co-founder and CEO, “By combining the effectiveness of contextual keyword targeting with the power of display, Vibrant is the perfect vehicle for ShopLocal to extend local offers and deals to consumers.”

“We are thrilled to partner with Vibrant to deliver highly targeted, local shopping deals to online consumers based on their interest and location,” said Vikram Sharma, CEO ShopLocal. “Vibrant’s advancements in contextual technology combined with ShopLocal’s innovative digital marketing solutions will connect advertisers and consumers like never before.”

About ShopLocal

ShopLocal (www.AboutShopLocal.com), leader in local digital marketing solutions, offers a complete suite of innovative digital solutions that connect advertisers and consumers – online and in-store. ShopLocal’s industry-leading SmartProduct business solutions (SmartCircular, SmartCatalog and SmartDelivery) enable more than one hundred of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to consumers through online circulars, display advertising, search, social media, digital out of home and mobile. ShopLocal is the retail division of PointRoll, a wholly owned subsidiary of Gannett Company.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.hyperlinkevolved.com, www.facebook.com/vibrantmedia, or twitter.com/vibrantmedia.

NEW YORK – Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, is launching a new Hyperlink Content Division to meet the demand from advertisers for custom solutions delivering real-time content and information. Nearly half of Vibrant’s five billion links per month engage users with real information, and a third of Vibrant’s ad revenue is generated by content-driven advertising from brands like AT&T Yellow Pages, Unilever and IBM that use hyperlinks to deliver customized information using API feeds, database and XMLfeed integration. These ads are intended to be timely and informational just like content. By incorporating tweets, Bing search results, recipes, music, maps, sports stats, white papers, product reviews and videos within an ad unit, brands tap into users’ need for relevancy and convenience and deliver real information to the user without one ever having to leave the page.

Vibrant anticipates growing its headcount significantly in the U.S. and Europe this year including product strategists engineers and developers dedicated to developing advertising and editorial solutions.

Says Doug Stevenson, co-founder and CEO of Vibrant, “In order to meet the demand for content-driven ads, we are adding a new group of engineers and designers who will further enable our big brand advertisers to become content providers. Through next generation hyperlinks, they will help brands deliver relevant information with the context of a web page. After all, relevance is what drives our 170 million unique users.”

“The Vibrant formats allow us to showcase Bing features and serve our joint user base with a more relevant and useful placement,” said Kirsten Ward, Director of Digital Marketing, Bing and MSN at Microsoft.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,000 premium publishers, reaching more than 170 million unique users per month (comScore, January, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com.

*comScore January 2010

Advertisers See Vibrant as Bridge between Search and Display

NEW YORK – Contextual advertising leader Vibrant delivered a strong 2009, despite the economic downturn. The New York-based advertising company showed record revenues and record profits and achieved double digit EBITDA margins in 2009, with category growth in Consumer Packaged Goods topping 68% Y-Y. Fourth quarter growth hit a whopping 34%.

Working with the world’s leading global brands, Vibrant managed more than 50 billion hyperlinks in 2009, reaching 170 million unique users, a 29% increase over 2008, and a record high for Vibrant. As marketers shift dollars from traditional ad channels, advertisers see the value in leveraging Vibrant’s growing platform and premium publisher network to drive performance and user engagement.

According to Doug Stevenson, Vibrant Co-Founder and CEO, “We are especially pleased with our 34% Q4 growth. Now, when every ad dollar spent is scrutinized, Vibrant is able to deliver a brand experience with real results. We are effectively extending advertisers’ keyword targeted campaigns past search and into content, delivering both accountability and branding for our advertisers.”

Ritu Trivedi, Managing Director at Mindshare says, “In-text connects search and display like nothing else, and the fact that the Vibrant ads can deliver dynamic content like recipes makes them even more desirable – almost like branded content.”

Says comScore Search Evangelist Eli Goodman, “Advertisers are increasingly leveraging search to achieve brand marketing objectives. Contextual advertising is an effective way to extend the reach of keyword targeted campaigns across thousands of premium websites, marrying the power of search with the rich media brand experience of display.”

Also fueling the company’s 2009 growth are its industry-leading editorial products, Vibrant Related Content and Vibrant Convenient Search, which bring internet users relevant search, white papers, articles, music, and videos, without ever having to leave the page. Accounting for more than 40% of the company’s current inventory, these editorial hyperlinks are rapidly accelerating the Vibrant network growth by attracting more premium publishers, and in turn, more premium brand advertisers.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,000 premium publishers, reaching more than 170 million unique users per month (comScore, January, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com.

*comScore January 2010

NEW YORK – Vibrant, the leader in in-text advertising and provider of “next-generation hyperlinks”, announced 20 worldwide finalists in its second annual in-text advertising competition, the Vibrant Awards. The Vibrant Awards recognize the best of in-text and contextual advertising from around the world. Submitted by the world’s top brand marketers and agencies, each nominee is evaluated by a panel of industry experts from the U.S. and the E.U. and, for the first time this year, online voting will be open to members of the advertising industry by logging on to: www.vibrantawards.com/vote

Winners are chosen based on three criteria:

1) Creativity of the campaign concept and its ability to align with words within web content

2) How in-text advertising contributed to the online campaign overall

3) Whether in-text advertising effectively communicated the brand message

Six awards in total will be announced in mid-July: the Global Platinum Award winner, regarded as the best in-text campaign in the world; two Gold Award Winners (U.S. and EU), and two Silver Award winners (U.S. and EU). Industry voters will act as an additional deciding vote on this years judging panel, helping to determine the winning campaigns in each region.

According to Vibrant co-founder and CEO Doug Stevenson, “For the second year now, we’ve invited the world’s top brands to enter their most creative and effective in-text campaigns which now reach more than 130 million users across the internet. These next generation hyperlinks have become important to the marketing mix and we want to congratulate those advertisers who are refining their hyperlink strategies. These brands recognize that the hyperlink is the ultimate online navigation tool – second only to search.”

The 2009 expert panel of judges who will evaluate the finalists’ campaigns includes:

US Judges:

* Chris Campbell, Executive Creative Director, Interbrand
* Lee Doyle, CEO, Mediaedge:cia
* Sean Finnegan, President, Chief Digital Officer, Starcom Media Vest
* Rebecca Lieb, Vice President, eConsultancy
* David Rittenhouse, Senior Partner, Media Director, neo@Ogilvy
* Josh Stinchcomb, Executive Director, Condé Nast Digital Business Group

EU Judges:

* Rick Corteville, Head of Digital Media, EMEA at Universal McCann
* Dominik Grollmann, Editor in Chief, Internet World Business Magazine
* Dave Hompe, Digital Director, Starcom
* Colwyn Munro, Executive Vice President, IDG Digital Solutions
* Adam Pace, Head of Digital Buying, Opera
* Guy Phillipson, CEO, IAB
* Julia Smith, Sr. Manager, IASH
* Tim Webb, Online Publisher, Business Technology Group @ Incisive Media
* Louisa Wong, Head of Network Advertising, Sky Digital Media

Online voting by members of the advertising industry kicks off June 3rd. To vote, simply visit www.vibrantawards.com/vote.

The Vibrant Awards finalists are:

1. Nintendo ‘DS Women’
2. Liberty Mutual ‘Responsibility Project’
3. Chevrolet ‘Silverado’
4. IBM ‘Smarter Planet’
5. Caress ‘Evenly Gorgeous’
6. Yellowpages.com ‘Local Search’
7. Hewlett Packard ‘Server Solutions’
8. 7UP ‘Cherry 7UP’
9. AT&T ‘Blue Room’
10. Ragu ‘Recipe Unit’
11. Flora ‘Pro-Active’
12. Intel ‘Centrino 2’
13. Xbox ‘Gears of War 2’
14. Powerade ‘Innergear’
15. Yell.com ‘Local Search’
16. Microsoft ‘Visual Studio’
17. Mini ‘R57 Cabriolet’
18. Volkswagen ‘Wertigkeit’ (Value)
19. Reebok ‘Jukari’
20. MSN ‘Live Search’

About Vibrant

Vibrant is a world leader in contextual technology and provider of the ‘next generation of hyperlinks’, aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,000 premium publishers, reaching more than 135 million unique users per month (comScore, April 2009), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant manages more than five billion words and phrases each month for top brand advertisers such as Microsoft, Unilever, Warner Bros and Sprint. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within a website. Users in turn are able to conveniently access more information pertaining to subjects of interest. Vibrant Related Content is live in beta and will begin rolling out to 3,500 publishers. As for advertising, publishers may choose to monetize these units which can accommodate standard IAB ads.

Vibrant is already live on more than 3,500 premium publisher websites and reaches more than 120 million unique users worldwide with its commercial Vibrant in-Text Advertising product, identified by green double-underlines. Vibrant Related Content is clearly differentiated by mirroring the style of the publisher’s own editorial hyperlinks and adding a small magnifying glass icon to indicate that further editorial information is available. Publishers can customize both the appearance and functionality of the unit, which is skinned with the publisher’s look and feel.

According to a new, custom study by Nielsen Online, a service of The Nielsen Company, commissioned by Vibrant, in-text advertising has been shown to be one of the most relevant and most effective ad formats available.

Says Vibrant Co-founder and CEO Doug Stevenson, “Adapting our contextual technology for editorial use is a natural evolution as we expand our relationships with publishers and with users, ultimately, who enjoy interactivity and appreciate the convenience of in-text links to surface related information.”

According to Tim Brower, Director of Digital Development at Detroit Media Partnership, “Two things we really focus on at www.detnews.com and www.freep.com are offering a great user experience and making sure people find compelling articles. Vibrant Related Content offers a simple, effective way to achieve both, so implementing it across our sites was an easy decision to make.” Click here for demo. http://www.vibrantmedia.com/demos/verticals/US/BD/news/detNews/detNews _relatedContent_noAd.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

According to one recent report on web use*, “Link-following continues to be the most common navigation action, accounting for about 45% of all page transitions.” By providing more links from within their own archives, Vibrant Related Content gives publishers a significant tool to propel “forward navigation,” eliminate “dead ends” and keep users on their website. In addition to the publisher’s own content, Vibrant intends to provide access to additional music and video content.

About Vibrant

Vibrant, a world leading contextual advertising network, gives marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content and offers publishers premium editorial tools to recirculate users throughout their websites. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize contextual campaigns across 3,500 premium publisher websites. Reaching more than 120 million unique users per month (Comscore, May 2008), Vibrant Media manages more than five hundred billion words and phrases each month for top advertisers such as Microsoft, Unilever, New Line Cinema and IBM. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

*”Not Quite the Average: An Empirical Study of Web Use,” Harald Weinreich and Hartmut Obendorf, University of Hamburg; Eelco Herder, University of Hannover; and Matthias Mayer, University of Hamburg, February 2008.