New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into…
New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding…
New York – DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn as Chief Financial Officer of the company, responsible…
Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has…
DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency and accountability solutions
DoubleVerify, the world leader in online media verification, announced the appointment of Wayne Gattinella to the position of CEO and Director.
DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.
Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.
DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today published its 2H 2011 Trust Index. The report highlights the positive impact that verification has had on the ad-serving industry in increasing accountability, transparency and insertion order compliance. It shows how campaign compliance is further strengthened when combined with blocking and remediation.
