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Mojiva Adds Nielsen to its Publisher Network, Continues Fast Growth Reaching 2 Billion Mobile Ads Served

Otilia Otlacan | April 10, 2009 | 0 Comments

NEW YORK – Mojiva announced that it has expanded its premium publisher network to include several mobile content sites published by Nielsen Business Media, a part of The Nielsen Company including The Hollywood Reporter, Billboard, Adweek, and Brandweek. “There is growing excitement around the increasing inventory in mobile, and people are using mobile more and [...]

Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility

Otilia Otlacan | March 24, 2009 | 0 Comments

Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]

Mojiva Launches Premium Mobile Marketing Network

Otilia Otlacan | March 19, 2009 | 0 Comments

NBC local, Star Tribune, iSports, HotStop and other top mobile sites partner with Mojiva to create new mobile network that pairs premium brands with premium publishers NEW YORK – Mojiva unveiled the Mojiva Premium Network, which now makes it easy for mobile marketers to deliver targeted ads that reach audiences on some of the mobile [...]

VideoEgg Expands Operations to Keep Pace with Tremendous Company Growth

Otilia Otlacan | March 19, 2009 | 0 Comments

Opens New Office and Hires Experienced Advertising Sales Talent SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North [...]

Google Introduces Google Ad Manager Consultants Certification and Services

Otilia Otlacan | March 16, 2009 | 1 Comment

Today, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program. The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified [...]

Mojiva Launches White Label Solution for Publishers

Otilia Otlacan | March 11, 2009 | 1 Comment

Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers [...]

Mojiva and Billing Revolution Partner to Support “Single Click” Purchasing from Mobile Advertisements

Otilia Otlacan | February 25, 2009 | 0 Comments

Consumer Check Out Now Available with a Single Click on Mobile Phones Mobile World Congress 2009 Booth # 7A70 BARCELONA, Spain & NEW YORK – Mojiva has added “single-click” purchasing power to advertisements on its powerful mobile ad network, thanks to a new partnership with Billing Revolution, a mobile payments and billing solutions company. Now [...]

Business.com Founder & CEO Jake Winebaum Joins Gigya’s Board of Directors

Otilia Otlacan | January 27, 2009 | 3 Comments

Media & Internet Veteran to Guide Leading Widget & Social Technologies Company PALO ALTO, Calif. – Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that Jake Winebaum has joined Gigya’s board of directors. Winebaum was until recently the chief executive officer and founder of Business.com. He is currently [...]

Dynamic Ad Leader Teracent Corporation Accelerates Growth by Naming Internet & Yahoo! Veteran Chip Hall as SVP Sales & Marketing

Otilia Otlacan | December 30, 2008 | 2 Comments

15-Year Internet Media & Technology Executive Joins Deep Veteran Team SAN MATEO, Calif. – Teracent Corporation, the leading Dynamic Ad Platform, announced Chip Hall as its Senior Vice President of Sales & Marketing. Mr. Hall had previously been with Yahoo! Inc. in various executive roles, including managing the company’s Global Strategic Partnerships team. His experience [...]

Ad Ops Daily Briefs: December 9 2008

Otilia Otlacan | December 9, 2008 | 0 Comments

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible [...]

Gigya Builds Interactive Advertising Bureau (IAB) Resource Widget

Otilia Otlacan | November 3, 2008 | 0 Comments

Portable widget provides instant access to IAB News, Editorial, Events and Ad Guidelines. Palo Alto, CA — November 3, 2008 — Gigya, Inc., the largest widget and content sharing platform for the social web, today announced that it has created a widget for the Interactive Advertising Bureau The IAB widget was designed to provides easy [...]

Forbes.com is the First Business or Financial News Web Site to Receive MRC Ad Measurement Certification

Otilia Otlacan | October 6, 2008 | 0 Comments

Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards NEW YORK – Forbes.com (www.forbes.com), home page for the world’s business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council (MRC), it was announced today. This accreditation certifies [...]