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Why Are Publishers Rejecting My 8th Party Ad Calls?
By: Jay Friedman, COO of Goodway Group (http://www.goodwaygroup.com) It seems the industry has battled for years over 4th party ad calls. Publishers don’t like them because it’s extra load time. Agencies and advertisers love them because they are usually there to verify, provide additional data, or serve a very useful function. The real problem is [...]
Statement from CEO of Mojiva, Regarding Google’s $750 Million Acquisition of AdMob
NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement: “The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva [...]
Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence
Digital Media Experts Hire Industry Veteran Tony Katsur, Formerly of Travel Ad Network, Heavy Inc., and DoubleClick, to Lead Platform Unit NEW YORK – MediaMath, the leading digital media buying platform, announced a separation of its business into Managed Service and Platform divisions. In response to an unmet need in the advertising industry, MediaMath is [...]
Google Opens the New DoubleClick Ad Exchange
Open marketplace to help advertisers get better results and help publishers maximize their revenue Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated [...]
AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership
DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering. AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.
Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization
Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a [...]
Mojiva Expands Business Development Team and Establishes West Coast Presence
NEW YORK & LOS ANGELES – Mojiva announced that it has hired Branden Claisse to serve as Director of Business Development and Media Sales. Based in California, Claisse will help expand the mobile advertising firm’s geographic reach by adding a Los Angeles office to its current locations in New York City and Boston. Claisse will [...]
Mojiva Celebrates One Year in Business
Initiates International Mobile Advertising Week by Offering Dollar-for Dollar Match NEW YORK – To commemorate its first anniversary, and to thank the industry for helping it achieve a banner inaugural year, Mojiva is sponsoring the first International Mobile Advertising Week.
AdMeld Appoints Technology and Internet Industry Veteran Alan Davison as Chief Financial Officer and Joe Pedro, Director of Quality of Service
NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of Service. The announcement was made today by AdMeld CEO Michael Barrett. As a member of AdMeld’s executive team, Davison will oversee all aspects of the [...]
Quattro Wireless Continues to Grow with Appointment of Lynn Tornabene as Chief Marketing Officer
Former DoubleClick Executive Brings More Than Twenty Years of Strategic and Product Marketing Experience to Leading Mobile Ad Network WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced the appointment of Lynn Tornabene as Chief Marketing Officer, effective immediately. Tornabene will lead Quattro Wireless’ global corporate and product marketing initiatives as [...]
Adgregate Markets Brings e-Commerce Transactions to Google’s DoubleClick Rich Media
ShopAds™ Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to Consumers SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and [...]
Mojiva Adds Nielsen to its Publisher Network, Continues Fast Growth Reaching 2 Billion Mobile Ads Served
NEW YORK – Mojiva announced that it has expanded its premium publisher network to include several mobile content sites published by Nielsen Business Media, a part of The Nielsen Company including The Hollywood Reporter, Billboard, Adweek, and Brandweek. “There is growing excitement around the increasing inventory in mobile, and people are using mobile more and [...]
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