NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement:

“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., which operates a mobile ad serving platform and mobile ad network.
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Digital Media Experts Hire Industry Veteran Tony Katsur, Formerly of Travel Ad Network, Heavy Inc., and DoubleClick, to Lead Platform Unit

NEW YORK – MediaMath, the leading digital media buying platform, announced a separation of its business into Managed Service and Platform divisions. In response to an unmet need in the advertising industry, MediaMath is now offering agency clients software-as-a-service access to its best-in-class technology so they can execute their own trading strategies, as well as an independent managed services option for agencies that prefer a full-service approach.
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Open marketplace to help advertisers get better results and help publishers maximize their revenue

Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.
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DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering.

AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.
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Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key role in driving PubMatic’s sales and dedicated team service among the premier publisher community, while expanding the company’s international presence.
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NEW YORK & LOS ANGELES – Mojiva announced that it has hired Branden Claisse to serve as Director of Business Development and Media Sales. Based in California, Claisse will help expand the mobile advertising firm’s geographic reach by adding a Los Angeles office to its current locations in New York City and Boston. Claisse will be responsible for helping to build Mojiva’s Premium Mobile Marketing Network with new advertisers and publishers, as well as introducing Mojiva to key brands and digital agencies on the West Coast.
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Initiates International Mobile Advertising Week by Offering Dollar-for Dollar Match

NEW YORK – To commemorate its first anniversary, and to thank the industry for helping it achieve a banner inaugural year, Mojiva is sponsoring the first International Mobile Advertising Week.
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NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of Service. The announcement was made today by AdMeld CEO Michael Barrett. As a member of AdMeld’s executive team, Davison will oversee all aspects of the company’s financial operations. Pedro will spearhead a variety of AdMeld’s service and data integrity initiatives. Both positions are based in the company’s New York headquarters.
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