NEW YORK & HONG KONG - Xaxis, the world’s largest audience buying company, announced the launch of operations in Hong Kong. The company will work directly with GroupM Hong Kong in…
New case study examines how Spacyz’s ad platform uses Aerospike to deliver cost-effective sub-millisecond performance while managing 2 billion objects each day MOUNTAIN VIEW, Calif. - For Spacyz, the power of…
Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
IDG TechNetwork (IDGTN), the leading provider of advertising solutions for technology marketers, today announced the launch of TechSignals, an industry-leading data marketing solution that empowers advertisers with the insights needed to better identify and anticipate purchase intent.
AddThis, the largest social infrastructure platform on the open web today announced the launch of global intent-based audience segments, allowing customers to target consumers globally, at the regional or country level. The U.S.-based company will officially launch localized and optimized audience segments in the United Kingdom, France and Germany with plans for additional segments in other European countries.
[x+1] (www.xplusone.com), provider of the leading enterprise data management platform (DMP), today announced it has added another touchpoint for audience targeting in its Origin Enterprise DMP. Now Origin can push real-time targeting decisions into the ad server, so that more relevant messages can be delivered to every impression across an entire online media plan.
[x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced it has integrated its Origin Enterprise DMP with Adobe Test&Target to enable richer, more relevant and profitable website user experiences.
V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world’s most complete platform for data management, analysis and a
SAN MATEO, Calif. – Aggregate Knowledge, a leading SaaS (Software as a Service) audience and campaign analytics company, announced that it has been included in Forrester Research Inc.’s July 2011…
