NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear.

“This high impact placement represents an exciting new opportunity for our advertisers to reach our educated, affluent and influential readers across the country,” said Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group. “In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community. A strip ad on the front page of The New York Times will be highly attractive to advertisers looking for premium real estate for their campaigns.”

“With a weekday readership of 2.8 million and a Sunday readership of 4.2 million*, The New York Times is the largest seven-day newspaper in the United States,” added Ms. Warren.

“It’s exciting that CBS is kicking off The New York Times’s inaugural front page ad,” said George Schweitzer, president, CBS Marketing Group. “America’s most watched network will clearly have one of the most read ads – and we value this new means of prominently showcasing our valuable media properties.”

Another publication of The New York Times Media Group, The International Herald Tribune, also offers front-page advertising placements. To place a front-page ad in either publication, please contact: Alexis Buryk, 212-556-4104, alexb@nytimes.com.

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.

*Source: MRI Fall 2008

ATLANTA – Rentals.com today announced the roll-out of a streamlined ad creation tool that makes it faster for property managers and landlords to advertise rental properties. Improved organization brings new efficiencies and reduces the number of steps needed to create and upload an ad onto the site. As a result, it is even easier for advertisers to use Rentals.com and gain increased exposure to renters who turn to the Internet to find a place to live.

“The reach and effectiveness of online versus traditional newspaper listings is significant – more exposure at lower cost. And because time is valuable, we’ve improved landlords’ ad investments by streamlining the advertising process. This means less time spent creating an ad and more time in front of prospective tenants,” said John Ujda, vice president of business development at Rentals.com. “The enhancement also coincides with a housing market reality in which fewer people are able to secure home loans. In our view, servicing the rental marketplace with the most comprehensive listings network became all the more critical.”

Launching in tandem with the improved ad creation tool is a free customer service offering that will walk property managers and landlords through the process of posting an ad. Ujda added, “No question advertising on Rentals.com is easier than ever. However, we remain committed to a customer service element that will drive loyalty and positive interactions. At the end of the day, we recognize the tremendous upside that comes with greater exposure and online prominence and will frequently fine tune our offering to make the experience for property managers and landlords as effortless and as intuitive as possible.”

Rentals.com will continue to invest in improvements to the site and is expected to unveil a new customer experience later in the fall that will include refined search results and new mapping functionality.

About Rentals.com

Rentals.com is a comprehensive real estate rental site with one of the largest collections of single-unit and vacation rental information on the Internet. The site encompasses nearly 45,000 complete listings, including its own as well as select inventory from ApartmentGuide.com. Its network of sites also delivers listings not only to Rentals.com, but RentalHouses.com and a variety of third party sites.

About PRIMEDIA

PRIMEDIA Inc., through its Consumer Source Inc. operation, is a leading provider of advertising supported consumer guides for the apartment and new home industries. Consumer Source publishes and distributes more than 38 million guides – such as Apartment Guide and New Home Guide – to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The Company also distributes category-specific content on its leading Web sites, including ApartmentGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive single-unit real estate rental site. For more information, visit www.primedia.com.

MCLEAN, Va. & PORTLAND, Ore. – Social media leaders Clearspring Technologies Inc. and SplashCast Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks.

SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget distribution, management, monetization and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks.

“We can now offer the most comprehensive channel for distribution of content and integrated advertising across the social networks,” said Hooman Radfar, co-founder and chief executive officer of Clearspring. “We are proud to go to market with this solution in partnership with SplashCast, a preferred partner, as it is emerging as one of the industry’s premier providers of content-driven social media applications.”

“Our relationship with Clearspring is a breakthrough for advertisers and our content partners, making it easier for them to tap the opportunity afforded by social marketing,” said Michael Berkley, chief executive officer of SplashCast. “In addition to being deeply integrated with compelling, targeted content, advertisers benefit from effective widget distribution and deep analytics. Our content partners, on the other hand, are able to dramatically accelerate their ability to generate revenue within social networks.”

SplashCast is an early pioneer of marrying and integrating advertisers with compelling rich media content with the goal of engaging online audiences through social networks. Working with companies such as Sony / BMG, Universal Music and MTV, SplashCast has built an extensive library of rich media content relevant to young consumers increasingly spending their time on social networks. As one of Clearspring’s preferred providers for content-driven applications, SplashCast works closely with Clearspring to pair advertisers with the content and technology needed to reach this elusive audience.

SplashCast selected Clearspring as its exclusive partner because of the company’s unparalleled widget distribution and analytics capabilities. Clearspring has developed an extensive distribution network that includes social networks, blogs, desktop and mobile – all viable destinations for SplashCast’s content matchmaking and delivery capabilities.

About Clearspring

Clearspring is the leading provider of distribution, management and monetization services for widgets and other distributable Web content. Clearspring’s free Launchpad services enable publishers and developers to distribute and track viral digital content to the most popular destinations, including social networks, start pages, bookmarking sites, blogs, mobile devices and desktop platforms. The company delivers billions of impressions every month working with the world’s most prominent brands, media companies and Web 2.0 businesses. The company also provides new monetization opportunities for publishers and developers using the Clearspring platform by allowing them to seamlessly integrate advertising-based services in their distributable Web content. To learn more, visit www.clearspring.com.

About SplashCast

SplashCast Corporation is a pioneer in the emerging field of social advertising focused on connecting advertisers with social network audiences. Using its patent pending content management system, SplashCast is able to deeply integrate brands with compelling content. Used by Sony / BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG, PBS and other top name brands, SplashCast offers an alternative to banner style display ads that have disappointed marketers. For more information on SplashCast visit www.splashcastmedia.com or call (503) 222-5645.