CBS is First Advertiser to Appear in the Ads That Debuted Last Week

NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear.

“This high impact placement represents an exciting new opportunity for our advertisers to reach our educated, affluent and influential readers across the country,” said Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group. “In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community. A strip ad on the front page of The New York Times will be highly attractive to advertisers looking for premium real estate for their campaigns.”
Read the full story

Ease-of-Use for Advertisers Benefits Renters Who Turn to the Internet to Find a Place to Live

ATLANTA – Rentals.com today announced the roll-out of a streamlined ad creation tool that makes it faster for property managers and landlords to advertise rental properties. Improved organization brings new efficiencies and reduces the number of steps needed to create and upload an ad onto the site. As a result, it is even easier for advertisers to use Rentals.com and gain increased exposure to renters who turn to the Internet to find a place to live.
Read the full story

Advertisers Gain New Distribution Tools and Compelling Content for Reaching and Engaging Consumers across Leading Social Networks

MCLEAN, Va. & PORTLAND, Ore. – Social media leaders Clearspring Technologies Inc. and SplashCast Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks.

SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget distribution, management, monetization and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks.
Read the full story