Posts Tagged With: display advertising

Dynamic Ad Leader Teracent Corporation Accelerates Growth by Naming Internet & Yahoo! Veteran Chip Hall as SVP Sales & Marketing

» by Otilia Otlacan December 30th, 2008 at 9:00 am » Comments (2)

15-Year Internet Media & Technology Executive Joins Deep Veteran Team SAN MATEO, Calif. - Teracent Corporation, the leading Dynamic Ad Platform, announced Chip Hall as its Senior Vice President of Sales & Marketing. Mr. Hall had previously been with Yahoo! Inc. in various executive roles, including managing the company’s Global Strategic Partnerships team. His experience includes co-founding Release Software, the first Internet software distribution company, in 1995 after successfully promoting early Internet companies such as Yahoo! and Verisign as a public relations executive. Mr. Hall also sold dynamic e-commerce systems to the Fortune 500 while at Organic Online and later ran ...more »

Hill Holliday Includes Lotame’s Time Spent Technology in Online Ad Campaign for Liberty Mutual’s “Responsibility Project”

» by Otilia Otlacan December 24th, 2008 at 9:15 am » Comments (0)

Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK - Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a study of the results provided by Lotame’s Time Spent technology, designed to measure the length of exposure that provides the greatest impact for Liberty Mutual’s Responsibility Project messaging (www.ResponsibilityProject.com). In order to accurately measure the impact of the time spent with the ad, Lotame’s Exposure Tracker technology ...more »

Mediaplex Releases Dynamic Behavioral Targeting Suite

» by Otilia Otlacan December 18th, 2008 at 10:00 am » Comments (0)

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs. A prominent application ...more »

ValueClick Media Releases Retargeting Enhancements, White Paper

» by Otilia Otlacan December 18th, 2008 at 9:00 am » Comments (0)

Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com. Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand. more »

Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search

» by Otilia Otlacan December 4th, 2008 at 11:15 am » Comments (0)

Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search. The benchmark study provides brand advertisers with unique, measurable insights into the effectiveness of their display advertising campaigns. more »

imeem Launches Mobile Advertising Platform, Giving Advertisers a New Way to Tap into the Social Music Experience

» by Otilia Otlacan December 4th, 2008 at 10:15 am » Comments (0)

Kia Motors Signs on as Inaugural Brand Sponsor of imeem for Android; New Version of Popular Social Music Application Now Available SAN FRANCISCO - imeem, the leading social music service, announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile consumers through imeem for Android, imeem's popular social music application for the Android mobile platform. Kia Motors America (KMA) is the first brand advertiser to leverage imeem's new platform, using it to promote the Kia Soul, an all-new compact SUV launching next spring in the U.S. As part of a cross-platform advertising campaign, Kia Soul will ...more »

ValueClick to Announce Third Quarter 2008 Results on October 29

» by Otilia Otlacan October 28th, 2008 at 10:45 am » Comments (0)

WESTLAKE VILLAGE, Calif. - ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET. At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results. Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or through ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com. more »

Life’s Good for LG Electronics as Mindshare Connects Search & Display

» by Otilia Otlacan October 8th, 2008 at 9:00 am » Comments (0)

New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK - Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media. “Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important ...more »

Yahoo! Launches Transformative Digital Ad Platform

» by Otilia Otlacan September 25th, 2008 at 1:46 pm » Comments (0)

San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK - Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the 5th annual Advertising Week conference in New York to announce the launch of APT from Yahoo!. Formerly known as AMP!, APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising. APT ...more »

Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package

» by Otilia Otlacan September 23rd, 2008 at 11:05 am » Comments (0)

Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined the best and most actionable views into the Path to Conversion data, and used these findings to develop the new online reports. As a result, these reports present data in a way that makes it easy for clients to gain immediate insights into how to best ...more »