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Tribal Fusion Named World’s Second Largest Display Advertising Provider
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers
IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]
adtivity by appssavvy Platform Infused with Completed $7.1 Million Series A-1 Round to Drive the Activity Advertising Opportunity for Publishers and Advertisers Forward
adtivity embraced by 125+ publishers and advertisers, and delivering engagement significantly above industry average; fresh venture capital round to fuel growth and efforts to unlock and create new, display advertising across web, social and mobile NEW YORK – appssavvy (www.appssavvy.com), an activity advertising technology company, and its platform adtivity™ by appssavvy, since launching in September [...]
Alchemy Social and Adform Offer Integrated Approach to Empowering Online Display with Facebook Ads
With 346 billion banner displays per quarter (Q1 2011) and a display market share of more than 30 %, there is no longer question whether advertisers should use Facebook, but rather how they can do it to their best advantage. Clients of the display advertising platform Adform http://www.adform.com are now able to obtain optimum results [...]
Internet Ad Revenues at Nearly $15 Billion in 1st-Half 2011, Up 23%, 2nd Quarter 2011 Breaks Record Again
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of [...]
Online Display Advertising Bounces Back
Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format [...]
Interview: Spongecell CEO Ben Kartzman on Display Advertising Trends
Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group. Following these recent news, we have interviewed Spongecell CEO Ben Kartzman, who gave us some useful [...]
Capitalizing on the Resurgence of Online Display Media, Eric Schmidt and Jim Pallotta Invest in Spongecell
Track Record of Growth and Innovation Attracts Top Investors New York – Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group. Also participating in the [...]
24/7 Real Media Releases the Latest Version of its Ad Management Platform, Open AdStream 11
Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive [...]
Digital Marketing Sector Starts off Strong in Q1 2011; Retail & Finance Lead Growth; Demand for Facebook Ads Soars
Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – The first quarter of 2011 started off strong in the U.S. for digital marketing, with search engine marketing growing by 17% Year on Year (YoY) due primarily to solid increases in the retail and finance categories. Facebook advertising is also getting [...]
Vibrant Brings Contextual & Dynamic Video to Display Advertising
Contextual Solutions Leader Highlights Groundbreaking Innovations in Display and Video at AdAge Digital Conference 2011 AdAge Digital Conference NEW YORK – Vibrant, the leader in premium contextual advertising solutions, introduced the industry to a new offering in display advertising: ads that leverage the power of contextual by delivering video that dynamically changes to match the [...]
Undertone Acquires Leading European Digital Representation Firm WWN
Move Enables Advertisers and Publishers to Brand Globally, Execute Locally NEW YORK – Undertone announced it has acquired WWN, a European digital representation firm that helps global brands connect with audiences on the world’s best websites. The acquisition unifies two organizations that are known for providing advertisers with premium reach on quality sites and gives [...]
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